Stewardship Workshop August 23, 2019 The Great Digital - - PowerPoint PPT Presentation

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Stewardship Workshop August 23, 2019 The Great Digital - - PowerPoint PPT Presentation

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Stewardship Workshop August 23, 2019 The Great Digital Transformation Nic Prenger, Prenger Solutions Group 1 Stewardship Prayer Gracious and loving God, you are the giver of all good gifts. We recognize that all that we are and have come from

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Stewardship Workshop August 23, 2019 The Great Digital Transformation Nic Prenger, Prenger Solutions Group

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Stewardship Prayer

Gracious and loving God, you are the giver of all good gifts. We recognize that all that we are and have come from you, And we make a renewed commitment to be good stewards

  • f these many blessings.

Lord, Jesus, you show us God’s way of love and mercy. Nourished by your Body and Blood in the Eucharist, we dedicate ourselves anew to live as members of your Body in the world.

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Stewardship Prayer

Holy Spirit, you guide and inspire us in our daily living. Fill our hearts and minds with your wisdom. Strengthen our resolve to live and grow as good stewards. May all we say and do give glory to you, Father, Son and Holy Spirit. Amen.

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Stewardship Weekend and Renewal November 2-3, 2019

Clergy Stewardship Renewal Workshop Wednesday, 9/18/19 11:30 am – 2:00 pm All Leaders Stewardship Renewal Workshop Saturday, 9/21/19 9:30 am – 12:00 pm

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ICSC Conference Oct 6-9, 2019

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2020 ICSC Conference

Save the Date! 2020 International Catholic Stewardship Conference September 27-30, 2020 Anaheim, CA Liturgy at Christ Cathedral

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Spanish Wills & Trusts Session Friday, August 23rd St. Mary’s Church, Fullerton 7:00 – 9:00 p.m. Wills & Trusts Week October 21-26, 2019

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Free giveaway

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0823ORANGE

Write down this password

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Generational shift

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Gen Xers are coming into philanthropy

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GenXers and Millennials give to more causes

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National giving trends

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2012 2013 2014 2015 2016 2017

Online fundraising revenue grew by 23% in 2017

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51% of people who respond to direct mail make their gift

  • nline
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In the past year, mobile giving has increased 205%

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57% of all Internet traffic is now through mobile devices

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59% of donors over 66 have given online

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Is this good or bad?

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$0 $20 $40 $60 $80 $100 $120 $140

$52

Avg monthly online gift

$128

Avg one-time gift

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$0 $100 $200 $300 $400 $500 $600 $700

$128

Avg one-time gift

$624

Avg monthly online gift x 12 months

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$0 $100 $200 $300 $400 $500 $600 $700

$624

Avg monthly online gift x 12 months Monthly online giving jumped 40% last year

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Catholic research

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How have things changed since 2009?

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Diocesan Research

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  • 20%
  • 8.94%

8.85% 45.71%

  • 20%
  • 15%
  • 10%
  • 5%

0% 5% 10% 15% 20% 25% 30% 35% 40% 45%

Average gift Average appeal Average number of donors Average participation

How have things changed since 2009?

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  • 20%
  • 8.94%

8.85% 45.71%

  • 20%
  • 15%
  • 10%
  • 5%

0% 5% 10% 15% 20% 25% 30% 35% 40% 45%

Average gift Average appeal Average number of donors Average participation

How have things changed since 2009?

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  • 20%
  • 8.94%

8.85% 45.71%

  • 20%
  • 15%
  • 10%
  • 5%

0% 5% 10% 15% 20% 25% 30% 35% 40% 45%

Average gift Average appeal Average number of donors Average participation

We can’t keep doing what we’re doing.

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Diocesan Fundraising

Using data to make better decisions…

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Diocesan appeals as a percentage

  • f combined
  • ffertory

10.71%

  • 1

2 3 4 5 6 7 8 9 0% 5% 10% 15% 20% 25%

Voluntary appeals (no parish assessments)

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What’s a typical participation rate?

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Participation rate for diocesan appeals

26%

0.0 0.5 1.0 1.5 2.0 2.5 3.0 3.5 4.0 0% 10% 20% 30% 40% 50% 60%

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What is the average annual appeal gift?

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Average gift to diocesan annual appeal

$329.98

$0 $50 $100 $150 $200 $250 $300 $350 $400 $450 $500 $550 $600 $650

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How important is

  • nline giving?
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Annual appeals that promote

  • nline giving raise

more money

6.70% 7.64% 8.38% 10.80%

0% 2% 4% 6% 8% 10% 12%

< 10%

  • nline gifts

11-20%

  • nline gifts

21-30%

  • nline gifts

31-40%

  • nline gifts
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When should we launch our appeal?

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0% 5% 10% 15% 20% 25%

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Impact of launch date on appeal success

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What should you name your appeal?

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Diocesan appeal Bishop’s appeal Catholic appeal + $103,798 + $216,836

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Do we need an app?

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12.85% 10.71%

0% 2% 4% 6% 8% 10% 12% 14%

No App App

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Big Picture Takeaways

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The New Evangelization is digital

Takeaway #1

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35%

Only 35% of Christians will create religious content for Facebook… …But 86% will share religious content that’s already created

The new evangelization is digital

86%

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82% of Baby Boomers have a social media account

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It’s dangerous to ignore the giving preferences of GenX donors

Takeaway #2

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Parish support by age group

2 57 109 194 310 232 216 85 5

50 100 150 200 250 300 350 $0 $50,000 $100,000 $150,000 $200,000 $250,000 $300,000 $350,000 $400,000 $450,000 $500,000

20s 30s 40s 50s 60s 70s 80s 90s 100+

Total Age group giving Donors

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Good communication leads to increased giving

Takeaway #3

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GenXers and Millennials will promote causes that they believe in

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$589 $597 $716 Fewer than 30% of emails Between 30 - 70% of emails Greater than 70% of emails

How many parishioner emails do you have on file?

Avg household giving

21% more!

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Parishes use “regular” email

1% decline in offertory giving

Parishes don’t email parishioners

4% decline in offertory giving

Parishes use professional email marketing tools

3% increase in offertory giving

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Average household giving is 6.4% higher at parishes with an active Facebook page

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Parishes with large Facebook followings* saw a 10% increase in

  • ffertory last

year, on average All other parishes averaged a 1% decline

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Parishes that post daily on Facebook report average household giving 44% higher than parishes that don’t

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Posts per week

Never 2 3 5 6 7 More

These parishes report 44% higher household giving

A typical parish averages 4.8 posts per week

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Online giving leads to increased giving

Takeaway #4

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Parishes that transitioned toward online giving saw a 9% increase in offertory last year, on average.

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Appeals that promote online giving raise more money

< 10% online gifts 11-20%

  • nline gifts

21-30%

  • nline gifts

31-40%

  • nline gifts
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Nobody knows what they’re doing

Takeaway #5

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3% 2% 4% 10% 81%

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Clean up your database Fix your processes Move from mail to email Use video to tell stories Engage on social media Build great landing pages Fix your donation forms A/B test everything Increase conversions

Not just this All of this

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Control what you can control

Takeaway #6

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“Every system is perfectly designed to get the results it gets.”

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Discussion | Break for lunch

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Research-based Parish Stewardship Strategies

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Consolidate and update your databases

Strategy #1

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ParishSoft Flocknote Volunteer list

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Event registrations Address corrections ParishSoft Flocknote Volunteer list Sacraments & gifts

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Communications Fundraising Thank-you’s Event registrations Address corrections Sacraments & gifts ParishSoft Flocknote Volunteer list

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$589 $597 $716 Fewer than 30% of emails Between 30 - 70% of emails Greater than 70% of emails

How many parishioner emails do you have on file?

Avg household giving

21% more!

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$187 $244 $229 $279 $289 $246 $204 $178 $139 $495 $496 $499 $599 $635 $504 $642 $637 $365

$0 $100 $200 $300 $400 $500 $600 $700

20s 30s 40s 50s 60s 70s 80s 90s 100s Email on file No Email on file

2018 appeal donors with/without emails on file

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Make online giving the default way to give

Strategy #2

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Overcome the traditional “summer slump” Insurance against bad holiday weather

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Parishes that transitioned toward online giving saw a 9% increase in offertory last year, on average.

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$233 $266 $246 $324 $346 $293 $279 $228 $162 $590 $554 $593 $672 $689 $509 $376 $375

$0 $100 $200 $300 $400 $500 $600 $700 $800

20s 30s 40s 50s 60s 70s 80s 90s 100s Gave by card or ETF Gave by check/cash

2018 appeal donors by method of payment

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Send an annual preview of your stewardship calendar

Strategy #3

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Fix your donation pages

Strategy #4

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NP2

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Slide 88 NP2

Nic Prenger, 6/18/2019

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Fix your sign-up processes

Strategy #5

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Spotlight your parishioners and alumni on social media

Strategy #6

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Buy ads on Facebook to sell raffle tickets

Strategy #7

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Vehicle raffle

  • Spent $300
  • 4,400 views
  • 919 people reached
  • $2,100 in ticket sales
  • $1,250 in online donations
  • 1,000% ROI
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Be intentional with social media

Strategy #8

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Promote your existing resources

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Post interactive content

  • Videos
  • Survey and polls
  • Quizzes
  • Encourage “shares”

Break up the passive scrolling

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Crowdsource decisions

Break up the passive scrolling

  • What content to post?
  • Book recommendations?
  • Where to hold an event?
  • Type of Christmas lights
  • n the rectory?
  • What flavor of donuts

after Mass?

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Post meaningful content every day of the week

Strategy

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Posts per week

Never 2 3 5 6 7 More A typical parish averages 4.8 posts per week

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Posts per week

Never 2 3 5 6 7 More

These parishes report 44% higher household giving

A typical parish averages 4.8 posts per week

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Free giveaway

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Digital Toolkit

But what should we post every day?

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  • Daily, Catholic content
  • No branding or logos
  • Weekly tips and advice
  • Reinforce Sunday readings
  • Fun, meaningful,

shareable content

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Try.prengersolutions.com

0823ORANGE

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After 1 month

1. Compare your results before/after (likes/shares/comments/followers) 2. Analytics showing what your parishioners liked best 3. Analytics showing when you should post 4. Recommendations to increase followers

In-depth parish analysis + advice

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Q&A

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Q&A - Hot topics

Magazine and chocolate sales Software vendors – pros/cons Transaction fees Online giving strategies Offertory cards Church and school apps Capital campaigns

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Nic Prenger 402-689-5767 Nic@prengersolutions.com

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