Stellazzurra Basketball Academy
Executive Summary • Stellazzurra is a leading Youth Basketball Academy in Europe with a potential to become the best in its field • Stella breeds talent which is recruited across the world with the presence of European, Indian, African and US athletes. It has over 15 different nationalities represented among the teams • The Academy is looking for 4/5 sponsoring partners with ticket sizes ranging from €.100k to €.500k to expand the business into new areas and compete in the “Serie A2” Italian League • Investments of circa €.2,4 million over a 3 year period are expected to (i) acquire a license to play in the Italian “Serie A2”, (ii) recruit 3-4 professional players to play in the League, allowing internal talents the necessary time to grow into the new dimension, (iii) recruit new youths to allow the Stella team to compete in the “Serie A2” without incurring in significant costs for the acquisition of experienced professionals, (iv) finance the development of internal talents through the innovational IKAB training system promoted by Horus Sports and (v) roll out periodical training camps in India, China and Africa with local partners • Stellazzurra will generate revenues from a variety of sources, ranging from the more traditional basketball school, player transfers, merchandising and media promotion and training camps abroad. This will allow the consolidation of the brand across the US, Europe, Asia and Africa • Sponsors will benefit from Stella’s strong positioning on the very important youth market (13-18 years) and international presence since it competes in tournaments worldwide • Innovational promotion channels are used to promote the brand (for ex. Instagram, Facebook, YouTube, ecc.), creating among our top players global opinion makers • Stella already reaches important markets like the US, India and China
Background & Achievements Based in Rome and founded in 1938 • For several years the team played in Italy’s first division “Serie A” league • competing with the best teams in the country that have much larger sports budgets. Stellazzurra has often come very close to winning a championship Over 15 years ago, the “franchise” was bought by the D’Arcangeli family that has • grown it into what it has become today In 2009, the facilities were moved from the historical location in the Centre of • Rome, c/o the San Giuseppe College, to their current home at the “Arena Felici” on the Northern outskirts of the city center. They include a Stadium Arena, 2 covered courts, 1 open air court, a swimming pool, restaurant, bar and guesthouses for foreign players • In 2012 Stellazzurra won the «Reverberi» cup as the best youth club in Italy One of the Courts at the Stellazzurra HQ (Arena Felici) In 2013-14, Stellazzurra won Italian U15 Basketball Championship • • In 2014, Stellazzurra held the only stage in Europe of the NBA «Basketball without “ A beautiful facility, with a great amount of talent inside it ” Borders» initiative (Coach Darwin Ham , Coach at Atlanta Hawks, NBA. NBA • In 2015-16, 19 Stellazzurra players were involved in the “Serie A2” Championship Champion with Detroit Pistons) A former Stellazzurra Alumni, Andrea Bargnani, played for the Toronto Raptors in • " I was impressed by the Stellazzurra facility. To find a place the NBA and 4 players have recently been sold to major league “Serie A” teams like this in Rome was considered an impossible mission. After Currently there are over 80 active professional players that have been trained by • that, I was very excited to be invited to have a look at Stellazzurra (i.e. Andrea Bargnani, Amar Alibegovic and more) Stellazzurra’s talented players and what I found left me very Stellazzurra is ranked 4° in the 2016 Ranking of the Best European of Youth • satisfied. There’s a lot of talent here, and a professional Basketball Academies and Schools* organization that works together with an elite level basketball staff. We will for sure give a look at Stellazzurra’s players for our recruitment process during the years to come “ (Coach * Source: Ranking of the Best European Youth Basketball Academies and Schools, prepared by Douglas Leichner Iowa College, NCAA Division I) the Ca’ Foscari University of Venice on behalf of the Euroleague Basketball Industry
Why Stellazzurra? • Recognized as one of the leading youth institutions in Europe, transforming talented young athletes into professionals • Focuses on excellence, promoting among our athletes sports ethics, a culture of hard and disciplined work and the achievement of results • Socially responsible, giving athletes from difficult countries and, often, complicate family histories, the opportunity to determine their future, whether as a professional athlete or, by accessing sports scholarships in Universities around the world, an educated individual • Strong brand recognition at local, national and international level due to an 80 year history and formidable sports achievements • Global presence with a strong network of relationships in the US, Europe, China, India, Indonesia, Middle East and Africa
International Initiatives European Youth Basketball League The EYBL was founded in Riga (Latvia) in 1998 with the aim of becoming a real showcase for the most important European talent. It is developed with a yearly admittance of the most prestigious European and Russian clubs Euroleague International Junior Tournament The EIJT, organized by Euroleague, is the highest level tournament in Europe where the best youth clubs compete. The “Final Four” of this tournament (semifinals and final) is played during the Euroleague Professional Final NBA Camp “Basketball Without Borders” Basketball Without Borders, is the NBA’s and FIBA's global basketball development program, which has reached 1,700 campers from more than 120 countries, with 28 BWB campers drafted into the NBA. Since its inception, the NBA and FIBA have staged 36 BWB camps in 21 cities across 18 countries on five continents. More than 150 different current and former NBA/WNBA players have joined nearly 140 NBA team personnel from all 30 NBA teams The U16 Team in St. Petersburg (2015, EYBL)
Partnerships Stellazzurra Academy is currently running the following international sport partnerships • Vasas Basketball Academy ( Budapest ): for player recruitment and coach workshops in Hungary and Eastern Europe • KK Flash Beograd ( Belgrade ): for player recruitment in the Balkan Area (Serbia, Bosnia, FYROM, Albania and Slovenia) • Rintch Academy ( Oslo ): player recruitment and coach workshops for the Scandinavian Area (Norway, Finland, Sweden) Guangsha Basketball Club (Guangsha, China ): player recruitment in China. Our collaboration with Guangsha BC started in November 2014, • where Stella trains their best talent during a summer training camp Bangga Basketball Academy (Jakarta, Indonesia ): advisory service for basketball school setup and player monitoring in South East Asia • NBA Asia : Recruitment and development of best Asian talents to give them the opportunity of becoming professional players • Basketball Federation of India (New Delhi, India ): Recruitment of young prospects (Harshwardan Tomar, 2001 ranked #1 Prospect in India) • and establishment of training camp program. Ongoing partnership for the opening of a Stellazzurra Basketball Academy Headquarter in New Delhi • Yao Liang Legal (Beijing, China ): Establishment of a partnership for the first All Chinese training camp to be held in Rome in July 2017
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