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3/29/2019 1 ECEexperts.com Fran Simon, M.Ed. Chief Engagement Officer Engagement Strategies Chat to me and Producer of Early Childhood Investigations each other in the Q and A This is a product demonstration and pane! marketing


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3/29/2019 1

Fran Simon, M.Ed.

Chief Engagement Officer Engagement Strategies

Producer of Early Childhood Investigations

ECEexperts.com

Chat to me and each other …in the Q and A pane!

This is a product demonstration and marketing overview for consultants.

NO CERTIFICATES FOR TODAY’S SESSION Complete the survey

to be entered to win….

Stay with us to win!

Survey Prize 2 Door Prizes! A 75% off Discount Code for everyone!

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3/29/2019 2

A little about me… Early Care and Education

B.A. & M.Ed Early Education Child Care Administrator 15 years Marketing & Tech Executive ECE Curriculum Publishing Engagement Executive National ECE Association Marketing & Biz Consultant to ECE Sector NPOs & Companies

My personal mission is to connect Early Education

Product Price Place Promotion

The 4 Ps of Marketing

Our plan today

1.Very fast marketing discussion

  • 2. Overview of ECEexperts.com
  • 3. Online Demonstration
  • 4. Door prizes!

Poll

What is your biggest challenge running your consulting business?

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As consultants, we share some of the same challenges.

I don’t like to boast or sell myself I don’t often meet potential clients! I don’t know how to market my business I don’t have the time or money to promote my business Make it your business to network! You can learn to connect authentically! If you want to survive, you need to learn some simple techniques! If you are going to have a business, you must invest in yourself

Print Advertising Website Email marketing Instagram Digital ads Conference exhibits

blogs

LinkedIn Facebook Twitter SEO Presentations Articles Books Pinterest

You have to promote yourself to grow…

And there are (almost too) many ways to do it!

As a consultant, your product is you.

Before you promote…

YOU Define your “brand”, your product, and your target audience.

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Consultants should be specialists, just like doctors.

What is your specialty?

Build your brand

8 Questions to ask yourself

to help define your brand

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What hat are re you

  • u

mos most kno nowledgeable le and pass ssio ionate abo bout? What hat pr prob

  • ble

lems ca can n you

  • u

he help lp clie ients so solv lve?

What are your values and how will they shape your work?

What do you hope to achieve with your brand and your work?

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3/29/2019 6 What makes your consulting and services different, special, and maybe even better?

How

  • w do
  • you
  • u defi

fine you

  • ursel

self f wi within in the industry ry?

  • Who do you know and align with?
  • Who do you need to know?
  • Who inspires you?
  • Who do you inspire?

Who is your ideal client? What are the characteristics of your target audience? What are their challenges?

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3/29/2019 7 What What se servic vices s do do yo you pr provid

  • vide?

The images, fonts, colors, and tone that encapsulate you and your work.

What is your brand personality?

Ta-Dah!

You have your brand! Now what? How will you attract potential clients? 19 20 21

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Once ce you you know you your brand, , you your message, , and yo your r ta target t audie ience ce, , use strategies to to te tell ll you your sto tory.

POLL How's your personal branding journey?

Professional Networking Email Word of mouth Presentations Publishing Directories

Webinars

Social media

You

Your website

Attract potential clients using a variety of strategies.

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3/29/2019 9 POLL Which of these marketing strategies to you use for your consulting business?

Put in proposals to present. Keep trying. Go to sessions and exhibits to engage! Ask questions, state opinions. Make a plan for every minute. Connect with people you don’t know during meals and breaks. Collect info from (competitors’ presentations.)

Make the most of conferences and meetings

Professional Networking

Professional Networking Basics

Be there… Ask questions Listen more than you talk Align yourself Be present and focused Elevator pitch only if appropriate “Give vs. Get” Invest in the relationship Professional Networking

Reach out with something of value

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Wher here to

  • ne

network rk

  • Conferences
  • National
  • Regional
  • Local
  • Local meetings where your

target audience convene

  • Make an event!
  • Opportunities lie

everywhere!

  • NAEYC’s Hello
  • Other organization forums
  • LinkedIn and Facebook groups
  • Twitter chats
  • Anywhere you can “converse”
  • Opportunities lie everywhere!

In person Online

Regardless of the size, presentations draw audiences who are interested in the specific expertise you have to offer.

Presentations

Tips to

  • ge

get start rted pre prese sentin ing

If you have a tip or know a GR8 conference for presenters, type it into the Questions Pane.

  • Get on the “request for proposal” lists of
  • rganizations that host conferences
  • Don’t be shy! They are looking for content.
  • Start with local and regional conferences and work

up to national conferences.

  • If you publish, present on your articles or books.
  • Partner with others who are be more experienced or

complement your expertise.

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3/29/2019 11 How ECEexperts.com can help you.

EC ECEexp xperts.c .com

A hub where

  • rganizations in the

early childhood sector can find the consulting expertise they need

and

where experts list their services in an easily searchable directory format.

ECEexperts.com

Clien ents s free Consu sultant nts s subscr cribe e annua ually

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3/29/2019 12

62,000 650,000 2,100-5,400 1 Million Engine for traffic

Our webinars attract people who need expertise

Links early education professionals to expertise through online professional development.

ECEwebinars.com Launched 2010 ECEexperts.com Launched 11/16

Links professionals in the early childhood sector to experts through highly personalized and optimize

  • nline professional profiles.

to

Expert Many Expert Client

WEBINAR SUBSCRIBERS SITE VISITORS PER YEAR

Since 2010 Registrants

96,000+

1.6M

1.2M

2K–7K

WEBINAR PARTICIPANTS EACH SESSION

ECI Webinars: The Engine for ECI Directory Prospective clients can search in one place where early education experts congregate.

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Organizations looking for expertise come to the Directory

Publishing Companies Product and Service Companies Non-profit Organizations Direct Service Organizations

Early Childhood Education Industry

Advertising Email SEO Presentations &

Exhibits Word of mouth

Articles & blog Webinars Social media

Directory

Your profile

Our goal is to get clients to see your profile

Why shouldn’t you JUST use LinkedIn?

Why not just use…

530,000,000 users

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Poll

Do you use LinkedIn to connect with clients? If so, does it work for that purpose?

2013 ECE Consultants?

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Email Presentations Books, articles & blog Social media

Directory

Your profile Your website

  • r blog

LinkedIn and the Directory should be PART of YOUR

  • verall strategy

Attorneys | Authors |Business |Coaches | Curriculum Specialists | Developers |Editors | Finance| Grants| Graphic Designers| Keynote Speakers |Marketing |Occupational Therapists |Psychologists | Presenters |Professional Development | Speech Therapists |Social Media | Social Worker | Technologists | Technical Assistance | Trainers | Website | Attorneys | Authors |Business |Coaches | Curriculum Specialists | Developers |Editors | Finance| Grants| Graphic Designers| Keynote Speakers |Marketing |Occupational Therapists |Psychologists | Presenters |Professional Development | Speech Therapists |Social Media | Social Worker | Technologists | Technical Assistance | Trainers | Website |Attorneys | Authors |Business |Coaches | Curriculum Specialists | Developers |Editors | Finance| Grants| Graphic Designers| Keynote Speakers |Marketing |Occupational Therapists |Psychologists | Presenters |Professional Development | Speech Therapists |Social Media | Social Worker | Technologists | Technical Assistance | Trainers | Website All you need to subscribe is

expertise

backed by:

  • a college or advanced degree in

your specialty,

  • at least 6 years’ solid work

experience in your area of expertise,

  • experience offering consulting

services.

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3/29/2019 16 Live demo of ECEexperts.com

PER DAY

$0.50

$0.17

per day

Discount code:

april75

EXPIRES 04/07/19

Annual Subscription Fees

Independent Consultants:

$180 $45 per year

Agencies, Companies, NPOs: 2 to 5 consultants: $1,100 per year $275 6 to 10 consultants: $2,200 per year $550

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3/29/2019 17 Weekend nds s are the he be best st time to to get st start arted!

  • 1. Go to this page:

bit.ly/eceexpertsregister

  • 2. Enter the Entrance Code
  • 3. Enter contact information and password.
  • 4. Click the activation link in confirmation email. (Check your Spam or Junk folders)

bit.ly/eceexpertsregister

Expires April 7!

$180 $45 Special! $45 for TWO years!

Register before April 7 AND complete your profile by April 9, 2019…

Get a 2nd year FREE!

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3/29/2019 18

Complete the survey

to be entered to win….

Who will win?

Survey Prize 2 Door Prizes! A 75% off Discount Code april75 Everyone wins! Facebook.com/ECEdirectory @ECEexperts

ECEexperts.com

Contact us: info@ECEexperts.com

Thank you!

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