State Census 2020 Justyn Howard Deputy Secretary for Census - - PDF document

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State Census 2020 Justyn Howard Deputy Secretary for Census - - PDF document

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3/18/2019 State Census 2020 Justyn Howard Deputy Secretary for Census Government Operations Agency 1 State Funding $10M in Budget Act of 2017 for LUCA, initial planning activities, and statewide readiness assessment $90.3M in

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SLIDE 1

3/18/2019 1

State Census 2020

Justyn Howard Deputy Secretary for Census Government Operations Agency

1

State Funding

  • $10M

in Budget Act

  • f

2017 for LUCA, initial planning activities, and statewide readiness assessment

  • $90.3M

in Budget Act

  • f

2018 for a comprehensive

  • utreach

and communication strategy

  • $54M

proposed in Governor’s January Budget to supplement the

  • utreach

and communication strategy

2

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SLIDE 2

Funding Strategy

  • Develop a comprehensive statewide community-

engagement campaign utilizing trusted community- based messengers to reach the least likely to respond areas and hard-to-count communities throughout California.

  • State actions will supplement the U.S. Census

Bureau’s efforts and, by requiring collaboration and coordination amongst stakeholders, avoid duplication of work.

3

3/18/2019 2 Goal is to maximize resources

  • n

the ground, which will:

  • Build

a strong base

  • f

trusted community voices

  • Allow

for increased in-person impressions in hard-to-count communities

  • Facilitate

culturally appropriate engagement within hard-to-count communities

  • Break

down language access barriers for non-English speaking populations

  • Help

combat disinformation campaigns

  • Allow

for rapid responses and deployment

  • f

resources

Funding Strategy (cont.)

4

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SLIDE 3

3/18/2019

5

Funding Allocations Ground Game

Focuses outreach efforts on:

  • Where the hard-to-count live

(geographic-based outreach)

  • Who the hard-to-count are

(demographic-based outreach)

  • How to reach the hard-to-count

(sector-based outreach)

6

3

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SLIDE 4
  • Alameda
  • Madera
  • Sacramento
  • Stanislaus
  • Calaveras
  • Marin
  • San Benito
  • Sutter
  • Colusa

Contra Costa

  • Mariposa

Mendocino

  • San Bernardino

San Francisco

  • Tehama
  • Tulare
  • Del Norte

Fresno Humboldt Imperial Inyo Kern

  • Merced

Modoc Monterey Napa Nevada

  • San Luis

Obispo San Mateo Santa Barbara Santa Clara Santa Cruz

  • Tuolumne
  • Ventura
  • Yolo
  • Yuba
  • Kings
  • Orange
  • Shasta
  • Lake
  • Placer
  • Solano
  • Los Angeles • Riverside
  • Sonoma

3/18/2019 4

County Outreach

  • $26.7

million – has been allocated for direct allocations to County governments

  • Counties

will serve as fiscal agents for funds targeting hard- to count (HTC) populations within their boundaries, including those within incorporated cities.

  • We

based funding amounts

  • n

the California Hard-to-Count (CA-HTC) Index created by the California Department

  • f

Finance, Demographic Research Unit.

  • Some

counties received population-based minimums.

7

County Outreach (cont.)

County Contracts

  • Nov.

9, 2018 State sent letters to counties to

  • pt

in

  • r
  • ut

Feb. 8, 2019

  • Deadline

for counties to

  • r
  • pt

in with a board resolution

45

  • f

58 Counties have

  • pted-in

to receive state funding for Census

  • utreach:

8

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SLIDE 5

3/18/2019

County Outreach (cont.)

For those Counties that have

  • pted
  • ut:
  • Funding

will stay within the county boundaries

  • SANDAG

has agreed to serve as fiscal agent for San Diego County

  • Stockton

has agreed to serve as fiscal agent for their hard to count population

  • Center

for Rural Policy will serve as Fiscal Agent for Trinity County

  • For

the remaining counites that

  • pted
  • ut,

the Regional Administrative Community-Based Organizations who receives a state contract will receive the funding with instructions to dedicate the added resources to the County Geographic area

Native American and Tribal Government Outreach

  • Historically,

Native American and Tribal populations have been difficult to count in the decennial Census.

  • This

diverse population presents unique challenges to a complete count.

  • The

State is taking a multi-pronged approach to Native American

  • utreach

that includes:

  • Direct

funding to Tribal Governments

  • Additional
  • utreach

funded through:

  • County/local

government agreements

  • Regional

Administrative Community-Based Organizations contracts

  • Statewide

Community-Based Organizations contracts

  • Outreach

and Public Relations contracts

9 10

5

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SLIDE 6

3/18/2019

Native American and Tribal Government Outreach (cont.)

  • $316,500 is provided for direct allocations to Tribal

Governments to conduct Census outreach activities within their geographical service areas.

  • Funding tiers are based on housing units ranging from $1,000

funding agreements for Tribal Governments with 25 to 49 housing units (24 tribes) to $50,000 for those with more than 10,000 housing units (1 tribe)

Native American and Tribal Government Outreach (cont.)

Of the 68 Tribal Governments who were

  • ffered

funding:

  • 12

Tribal Governments have

  • pted-in
  • 14

additional Tribal Governments have committed to

  • pting-in
  • An

additional 19 Tribal Governments are considering participating (we are in active communication with them)

  • 22

Tribal Governments have not responded

  • 1

Tribal Government does not want to participate in any census activities (state

  • r

federal)

11 12

6

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SLIDE 7

3/18/2019

Regional ACBO Outreach

  • State has been divided into 10 Regions
  • $22.950M is allocated to Administrative

Community-Based Organizations (ACBOs) to conduct outreach within their geographic area.

  • An additional $10M is proposed to be

added to support a robust non-response follow up effort

Regional ACBO Outreach (cont.)

  • On March 12, the state Census Office announced the names of 10

administrative community-based organizations it will fund

  • These organizations participated in a competitive bidding process that

included a scored evaluation.

  • Winning bidders were chosen based on their ability to partner with a

diverse set of subcontractors to reach all hard-to-count populations within their regions.

  • The Census Office chose ACBOs that would have the strongest local

impact in the regions in which they applied.

  • Most ACBOs are located within their regions, two are headquartered

in other communities and were chosen because of the partnerships they have forged with a diverse set of strong subcontractors.

13 14

7

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SLIDE 8

3/18/2019

Regional ACBO Outreach (cont.)

Region 1 – Sacramento Region Community Foundation Region 2 – United Way of the Wine Country Region 3 – United Way of the Bay Area Region 4 – Faith in Action Network Region 5 – Ventura County Community Foundation Region 6 – Sierra Health Foundation: Center for Health Project Management Region 7 – The Community Foundation Region 8 – California Community Foundation Region 9 – Charitable Ventures of Orange County Region 10 – United Way of San Diego County

Statewide CBO Outreach

  • $10M ($4.050M initially and an

additional $5.950M proposed) for

  • utreach to specific hard-to count

demographic populations.

  • 14 specific population groups are being

targeted

15 16

8

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SLIDE 9

3/18/2019

Statewide CBO Outreach (cont.)

  • The RFP window for the statewide

community-based organizations to submit proposals has closed.

  • Proposals are currently being evaluated
  • Awards are anticipated to be announced
  • n Friday March 22

Education Sector Outreach

  • $1.750M for 40 County Office of

Education

  • Targets Title I (School Lunch) and Title III

(English Learners) children

  • Captures 98% of targeted population
  • $250,000 for a curriculum pilot
  • $50,000 for other education-based
  • utreach

17 18

9

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SLIDE 10

3/18/2019 10

Other Sector Outreach

Sector

  • utreach

will focus

  • n

reaching HTC populations through

  • rganizations

they commonly engage with.

  • $800,000

dedicated to coordinate targeted

  • utreach

efforts through various sector entities, including unions, faith-based communities, businesses and corporations, technology and innovation entities, the entertainment industry, and rural communities.

  • Additional

$500,000 proposed dedicated for healthcare sector.

  • Additional

$500,000 proposed dedicated for remaining sectors.

19

Outreach and Public Relations RFP

  • $16.1

is immediately allocated and an additional $30M is requested as part

  • f

Governor’s Budget for

  • ur

media contract.

  • Request

for Proposal published March 15

  • Submittal

Deadline: April 25

  • Notice
  • f

Intent to Award: June 3

  • Commencement
  • f

Contract: June 25

20

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SLIDE 11

3/18/2019 11

Outreach and Public Relations RFP (cont.)

  • Focus of the campaign is California’s hardest to count
  • Prime contractor(s) will work with local, ethnic media
  • Collaboration required with community-based organizations

and local governments

  • Message testing and vetting required
  • Priority audience demographics are:
  • Asian Pacific Islander
  • African American
  • Latino
  • Tribal
  • Middle Eastern/North African

21

Outreach and Public Relations RFP (cont.)

  • Bidders

conference: March 29

  • Evaluation

team will rank bidders

  • Oral

interviews with top three bidders

  • State

will potentially negotiate with top

  • ne
  • r

two bidders

22

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SLIDE 12

3/18/2019 12

Language Access

Language access is a critical part of everything the Census office is doing. It permeates throughout all of our work.

  • Outreach resources allocated to our partners are expected to be utilized on the

development of culturally and linguistically competent/appropriate outreach materials and activities.

  • The Census Office is developing standards that partner organizations will be

required to follow

  • We are the only state in the nation developing such standards
  • The standards being developed will not establish a one sized fits all requirement,

as the standards are designed to recognize the population differences between the various geographic regions of the state

  • An initial draft of the standards have be made public for feedback from our

stakeholder groups

  • The final standards are anticipated to be published in late April.

23

Other Funded Efforts

  • Contingencies

and Emergencies

  • State

Agency Working Group

  • Local

Update

  • f

Census Addresses

  • California

Housing Population Sample Enumeration

  • Administrative

Costs, which includes the California Complete Count Committee and SwORD

24

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SLIDE 13

3/18/2019 13

  • 5

Office Locations throughout the state (San Diego, Los Angeles, Fresno, Oakland, and Sacramento)

  • 16

total staff who represent the diversity

  • f

the population we are targeting with

  • ur
  • utreach

activities

  • Outreach

team members have close ties and connections to their communities

  • Outreach

staff are responsible for helping

  • ur

partner

  • rganizations

develop their strategic and implementation plans and ensuring all targeted population groups and language access standards are included

Outreach Team Outreach Team Overview

Adriana Martinez Deputy Director of Outreach & Tribal Liaison California Complete Count Office

25 26

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SLIDE 14

Region 1 Counties

Butte, Colusa, El Dorado, Glenn, Lassen, Modoc, Nevada, Placer, Plumas, Sacramento, Shasta, Sierra, Siskiyou, Sutter, Tehama, Yolo, Yuba

Regional Program Manager

Yumi Sera, Carlos Omar Beltran, Patricia Vazquez-Topete

2

Del Norte, Humboldt, Lake, Mendocino, Napa, Sonoma, Trinity Carlos Omar Beltran

3

Alameda, Contra Costa, Marin, San Francisco, San Mateo, Santa Clara, Solano David Tucker

4

Alpine, Amador, Calaveras, Madera, Mariposa, Merced, Mono, San Joaquin, Stanislaus, Tuolumne Emilio Vaca, Patricia Vazquez-Topete

5

Monterey, San Benito, San Luis Obispo, Santa Barbara, Santa Cruz, Ventura Cecil Flournoy and Irving Pacheco

6

Fresno, Inyo, Kern, Kings, Tulare Emilio Vaca, Fresno RPM

7

Riverside, San Bernardino Quintilia Ávila

8

East Los Angeles, Southeast Los Angeles, San Gabriel Valley Irving Pacheco

8

Long

8

Orange Beach, South Bay cities Los Angeles, South Los Angeles, West Los Angeles, San Fernando Valley Sara Pol-Lim Cecil Flournoy

9 10

Imperial, San Diego Sara Pol-Lim Connie Hernandez

  • Hard
  • to

Count Demographics Outreach Outreach Team Liaisons Immigrants & Refugees Patricia Vazquez-Topete

  • Middle

Eastern and North Africans (MENA) Marcy Kaplan Homeless Individuals and Families Marcy Kaplan, David Tucker Farmworkers Carlos Omar Beltran, Emilio Vaca Veterans Irving Pacheco Latinos Adriana Martínez

  • Asian

Americans & Pacific Islanders (AAPI) Sara Pol-Lim African Americans Cecil Flournoy, David Tucker Adriana Martinez, Connie Native Americans & Tribal Communities Hernandez Children Ages - 0 5 Marcy Kaplan, Mignonne Pollard Lesbian, Gay, Bisexual, Transgender, and Questioning (LGBTQ) Mignonne Pollard

  • Limited

English Proficient Individuals and Families Clarissa Laguardia People with Disabilities Clarissa Laguardia, Yumi Sera Seniors/Older Adults Connie Hernandez Low Broadband subscription rates and limited

  • r

no access Quintilia Ávila Other Demographics as Proposed To Be Assigned Sectors Outreach Manager – Marcy Kaplan Education Outreach Manager – Mignonne Pollard Language and Communications Access Manager – Clarissa Laguardia

3/18/2019

Regional

27

Assignments Statewide Assignments

28

14