Starting an Affj ffjliate Program and Finding Affj ffjliate - - PowerPoint PPT Presentation

Starting an Affj ffjliate Program and Finding Affj ffjliate Partners

Presented by: Leneé Gill

Head of Business Development and Client Strategy at East 5th Avenue

Who is East 5th Avenue?

East 5th Avenue is a high-end boutique affjliate management training academy and agency that has served many influencers, major brands, direct response email marketers, and e-commerce companies. Their training and coaching has covered virtually every sector, from health and wellness to financial to education and beyond. In the last three years alone, East 5th Avenue generated $67 million in agency affjliate revenue and over 8 million leads (acting as the sales team for clients) and $320 million in affjliate revenue for their coaching clients (coaching and training their clients' in-house teams). East 5th Avenue has also created the only comprehensive training platform and membership community for companies looking to build, grow, or scale their in-house affjliate programs.

Basic Building Blocks of an Affj ffjliate Program

Basic Building Blocks of An Affj ffjliate Program

• OFFER: A product or service for sale. Can be anything

from a physical or digital ebook to a coaching course to a supplement.

• WEBSITE: A website where this product or service can

be found--if there is a multi step customer journey this can also be called a funnel.

• CART: A shopping cart where this product or service

can be purchased.

OFFER WEBSITE SHOPPING CART AFFILIATE TRACKING ASSETS SALES PERSON

Basic Building Blocks of An Affj ffjliate Program

• TRACKING: Affjliate tracking software to track who is

selling your product or services so you can pay them for their efgorts

• ASSETS: Assets to sell your products or services: ads,

banners, email swipe copy, VSL, sales pages, etc

• SALES PERSON: Someone to do outreach to affjliate

partners and get them to send traffjc to your product

• r service pages (usually an affjliate manager, but at

first, the ofger owner or someone else in the company).

OFFER WEBSITE SHOPPING CART AFFILIATE TRACKING ASSETS SALES PERSON

Affj ffjliate Program Setup

Affj ffjliate Program Setup

• Tech set up (Everflow, ClickBank, TUNE, BuyGoods, Commision Junction, Rakuten etc)
• Choose CPA / CPL / commission model
• Ofger positioning
• Checklist of assets needed
• Along with all program essentials:

○

JV policy

○

Deals in writing

○

Affjliate performance tracker

■

Sales

■

Revenue

■

Clicks

○

Mailing schedule

○

Ofger card build

○

Affjliate page/center build

○

Project Management System build

Affj ffjliate List Board

• Establishment of outreach/booking project management system (We love Monday.com)
• Build the Affjliate List board

○

Written Outreach

○

Verbal Outreach

○

Referrals

○

Clicks Booked

○

Mailings Booked

○

Bulk Outreach

Partner Name Partner Name Partner Name Partner Name Partner Name Partner Name Partner Name Partner Name Partner Name Partner Name Partner Name Partner Name Partner Name Partner Name Partner Name Partner Name

Building Program-Testing the Ofg fger

• Test Paid traffjc to determine ofger KPIs (open rate, click through rate, conversion rate, EPC/EPL, etc.)

○ 15K Clicks from 5-10 Affjliate Partners

• How to properly set up tests

○ Be humble and honest ○ Leverage your existing network ○ Be willing to pay up front ○ Test with multiple types of affjliates in your niche

Outreach and Optimization

• Once system is built out, outreach and optimization can begin of existing relationships and finding new
• nes
• Weekly, review the status of:

○

Written Outreach

○

Verbal Outreach

○

Referrals

○

Clicks Booked

○

Mailings Booked

○

Bulk Outreach

• Updates in the PM System
• Focus on New Outreach

Finding Affj ffjliate Partners

Current Contacts-Lowest Hanging Fruit

• Rolodex Review
• Social Media Networks

○ Facebook ○ Linked In ○ Instagram ○ Twitter

• Blogs/articles/content/summits featuring you
• Re-engage Current/Past Customers
• Referrals

Cold outreach-Endless Potential+Fresh Contacts

• Wishlist of people you want to work with
• Researching like or complementary companies and

brands for Affjliate Program links

• Look for companies hiring affjliate managers online

Google/Linkedin

• Social Media

○

Linkedin - Find affjliate managers by title ○ Influencers featuring other brands ○ Affjliate Marketing groups

• Blogs/articles/content featuring your company AND

like companies and brands

• Affjliate networks ex. Clickbank

Events-People looking to do Business

• Events relative to your industry
• Affjliate Specific Events
• Events your company is sponsoring or working

○

On site with referrals PLUS mining Vendor Lists/Sponsor Lists/Attendee Lists/Speaker Lists

• Lobby Con-Network for Free

Networking Groups-The Power of Relationships

• Social Media Groups
• Mastermind Groups
• East 5th Avenue Traffjc Tribe

Want more? We have a Free Toolbox!

Text: TOOLBOX to 318-554-8720

Want to start or grow your affjliate program?

Email: lenee@east5thavenue.com

Want to join our network and find lots of quality affjliate partners quickly?

www.traffjctribe.com

(Ask me about a FREE 7 Day Trial!)