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STANDING TALL FOR THE COUNTY IN 2018
Tricia Cavell, Fundraising Director, St Richard’s Hospice tcavell@strichards.org.uk @trixiepops @StRichardsHosp @WorcStandsTall
Being BOLD & BRAVE & Being YOU !
STANDING TALL FOR THE COUNTY IN 2018 Tricia Cavell, Fundraising - - PowerPoint PPT Presentation
STANDING TALL FOR THE COUNTY IN 2018 Tricia Cavell, Fundraising - - PowerPoint PPT Presentation
STANDING TALL FOR THE COUNTY IN 2018 Tricia Cavell, Fundraising Director, St Richards Hospice tcavell@strichards.org.uk @trixiepops @StRichardsHosp @WorcStandsTall Being BOLD & BRAVE & Being YOU ! Background & Context to WST
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Background & Context to WST
2015- Governors directed a strategic review – looking to the future 2016 –Identified priority workstreams for the next 10 years, which included a new wellbeing centre / day services redevelopment Build 2020 Appeal
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Background & Context to WST
Cost? £5.36 m £2.36 m Appeal = £3m
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Background & Context to WST
OUTCOME: a new wellbeing centre / day services redevelopment IMPACT: £5.3m capital appeal SITUATION: already raising £8.4m SCOPE: Trusts, major gifts, low level support CHALLENGE: Maintain Revenue positon
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Background & Context to WST
We needed to : Maintain revenue Raise an additional £3m Ask ourselves: What can we do differently? How do we compete? How do we stand above the rest? How do we engage the whole community?
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What could we do differently?
We needed to : LEARN FROM OTHERS BE innovative & FIND the next BIG thing
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Wild in ART
We needed to be Wild IN Art
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Wild in Art
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What is an art trail?
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It is so much more…….
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Worcester Stands Tall
Perhaps counter-intuitive, but it was not simply about fundraising It was about creating something that united and excited: One topic of conversation connected to St Richard’s Hospice
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Worcester Stands Tall
A shared experience Reached all in the community Made Worcester city smile…
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But it DID fundraise!....
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No PAIN No GAIN
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A picture paints a thousand words….
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Evaluation ➢external consultant – funded by Worcester BID ➢Survey of App users- on line ➢Businesses- on line ➢Sponsors- 5 interviews
➢Secondary data included media & social media cover, fundraising, engagement with schools & artists
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Evaluation
➢ 5210 downloaded & paid for the WST app ➢ 3819 collected a map from Worcester TIC ➢ Circa 5,200 collected a map from the WST shop in Crowngate ➢ circa 5,500 collected maps in other outlets ➢ Download maps were available on WST website (55,476 views)
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Evaluation – App user survey
➢99% of App users rated WST positively (excellent or very good) ➢71% said they explored parts of the City they normally wouldn't ➢ Most respondents visited the City x4 times or more ➢Most people visited in a group & 67% had children in their group
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Evaluation – App user survey
➢ 64% said that WST created a greater sense of community ➢ 62% said it made them feel part of something special ➢ Over half (54%) said WST influenced their decision to visit Worcester ➢ 69% said that the WST trail inspired the to stay in the City longer ➢ 79% of visitors to WST spent £30 or more during their WST days out
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Evaluation – App user survey
➢ Social media was the most common way people heard about WST (52%) followed by word of mouth (49%) ➢ More than half of respondents (57%) said they posted on social media whilst/after visiting WST
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Evaluation – App user survey
➢ 94% knew WST was organised by St Richard's Hospice ➢ 88% knew it was for the Build 2020 appeal
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Evaluation – Economic impact
➢ Spend in the City totalled £846,000 ➢ £233,000 (net) was raised for the Build 2020 appeal ( a saving for our health economy!)
500 Below £5 £5 - £9.99 £10 - £14.99 £15 - £19.99 £20 - £29.99 £30 or more 42 64 74 71 88 257
Roughly how much did you spend in total on yourself and others in your party as part of your day or …
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Evaluation – Economic impact
➢ 99% of business said WST had a positive impact
- n their business and revenues
➢ Most believed WST increased footfall up to a 31- 40% rise ➢ Footfall in the Worcester TIC was increased by 44%
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Evaluation – Economic impact
➢ Crowngate shopping centre footfall figures
180,000 190,000 200,000 210,000 220,000 230,000 240,000 250,000 15/04/2018 MISSING 29/07/2018 02/09/2018 Weekly visitors
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Evaluation – economic impact
Artists Half
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design submissions were from the Worcestershire region and a third of the final giraffes were produced by artists living in Worcestershire, so both phases of the artistic involvement had a strong local focus & provided work Approx a third of artistic contributions to the project, successful and unsuccessful, were from outside Worcestershire and the West Midlands
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Evaluation – social media impact- FACEBOOK
50,000 100,000 150,000 200,000 250,000 300,000 350,000 28 May 25 Jun 23 Jul 20 Aug 17 Sep 15 Oct Total impressions
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Evaluation – social media impact - TWITTER
2,319 7,198 2,047 3,332 11,387
2,000 4,000 6,000 8,000 10,000 12,000 Jun Jul Aug Sep Oct
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Evaluation – Social Media/ Tourism Facebook reach outside of the City
Facebook reach by city 10,000 20,000 30,000 40,000 50,000 60,000 70,000 80,000 May Jun Jul Aug Sep Oct
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Evaluation – Social Media/ Tourism Facebook reach outside of the Country
Facebook: people talking about this by country 50 100 150 200 250 300 350 400 450 Italy United States Romania New Zealand France Ireland Australia Spain India Canada <01/06/2018 Jun Jul Aug Sep Oct
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The Big Question …………………
Would we do it again?
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The answer a resounding…..
YES! (and we are)
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