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St Storyt ytelling
Wh Why tell stori ries and how to get good at it
Natasha Roe, Red Pencil
St Storyt ytelling Wh Why tell stori ries and how to get good at - - PowerPoint PPT Presentation
St Storyt ytelling Wh Why tell stori ries and how to get good at - - PowerPoint PPT Presentation
St Storyt ytelling Wh Why tell stori ries and how to get good at it Natasha Roe, Red Pencil The image part with relationship ID rId20 was not found in the file. The image part with relationship ID rId2 was not found in the file. Why stories
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Wh What this me means
§ People engage more with stories. § People remember stories more than facts. § People are motivated to act more on stories. § People respond more empathetically to stories. § Stories spread – from staff to staff, beneficiary to beneficiary, funder to funder - they are an
- rganisation’s glue.
§ Strong stories are told time and time again.
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St Structuring y g you
- ur s
stor
- ry
Hero Conflict Villain Action End with impact!
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Her Hero
¡ Must have a character to follow. ¡ Audience can identify with and care about. ¡ Who they hope for, fear for, cheer for. ¡ So who is your hero? Someone you have helped? Someone in your organisation?
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Abou About y you
- ur h
her ero
¡ What are their goals and desires? ¡ Include details – give audience things to remember ¡ Do have family, interests, talents? ¡ Where do they live? ¡ What do they care about?
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Con Confli flict ct
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Con Confli flict ct
¡ Need to create tension – middle of sausage dog! ¡ What is standing in the way of your hero? ¡ Poverty? Lack of opportunities? Illness? Not being heard? Knowledge? ¡ Is time running out?
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You You need a villa llain
¡ Compelling way to present the conflict. ¡ Not necessarily a person. ¡ A barrier supporters / collaborators and donors can rally around. ¡ A law, a rule, an entity, an injustice… ¡ Again, give details.
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Ta Take action
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Ta Take Action
¡ How your hero is helped to take action by your organisation. ¡ How does your organisation help them face and overcome the challenges they face? ¡ How do you help them through the barriers? ¡ Be clear about your role and how you helped. ¡ For fundraising, say how donors can be part of the solution too.
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End End with ith im impact
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End End with ith im impact
¡ Reveal what you have accomplished together. ¡ How has your hero got closer to their goals with your help? ¡ How can you help other people?
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Call t Call to act
- action
- n
¡ Be clear about the action you want people to take. ¡ Join our organisation, sign up for newsletters, volunteer, donate. ¡ Wherever possible capture people’s details – email, social media handles, mobile number.
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Wh Where to find your stories – the the to top p four ur
¡ Who we are and how did we start. ¡ Vision story – where are we going in the future. ¡ External personal stories – who have we helped. ¡ Internal personal stories – who are the people behind the
- rganisation.
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St Stor
- rytelli
elling t g tips ps
¡ Start by thinking about what you want people to: ¡ Think ¡ Feel ¡ Do ¡ Make it personal – people respond better to individual stories. ¡ Be emotional – this hooks people in and makes them think and feel. ¡ Look inside – where are your stories in your organisation? ¡ Show don’t tell – allow people to tell their own stories in their own words – and use pictures.
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Key Key pr principles t ples to h
- hold on
- ld onto
¡ Authentic – believe in your story for others to believe too. ¡ Entertaining ¡ Emotive ¡ Realistic ¡ Relevant ¡ Interesting ¡ Informative
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Ma Making king yo your ur sto torie ies go fur urthe ther
¡ C - Create ¡ O - Once ¡ P - Publish ¡ E - Everywhere ¡ List all your channels – those you own, any you share. ¡ Package up each story so it can work on all of your channels.
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Don Don’t ju just t think w wor
- rds
¡ Use your phones! ¡ Record people’s voices. ¡ Take their pictures. ¡ Record short videos.
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Wh Who can help?
¡ CharityComms ¡ Media Trust ¡ Small Charities Coalition ¡ NCVO Knowhow Nonprofit ¡ Charity storytelling bloggers ¡ Your local friendly CVS!
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Fi Five t ve tak ake-aw away ays
1. Do tell stories 2. Remember key story elements – hero > conflict > villain > action > impact 3. Don’t just think words 4. COPE 5. Help is out there
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