Spruc e Gro ve Spo rts a nd Re c re a tio n F a c ility Communic - - PowerPoint PPT Presentation

Spruc e Gro ve Spo rts a nd Re c re a tio n F a c ility

Communic ations Re port Counc il Pre se ntation – June 10

Pre se nta tio n Outline

• I

ntro duc tio n / Purpo se

• Co mmunic a tio ns Pro g ra m
• Syno psis
• Co nc lusio n

I ntro duc tio n / Purpo se

• Spo rts a nd Re c re a tio n F

a c ility Co nc e pt Pla n de ve lo pe d re fe re nc ing nume ro us studie s:

– Re g io na l I

ndo o r Re c re a tio n a nd Cultura l F a c ility Stra te g y (2009)

– Yo ur Brig ht F

uture – MDP (2010)

– L

e isure Se rvic e s Ma ste r Pla n (2010)

• Co nc e pt Pla n pre se nte d to Co unc il (April 15, 2013)
• Co mmunic a tio ns e xe rc ise to sha re Co nc e pt Pla n with

the pub lic a nd g a the r c o mme nts

Co mmunic a tio ns Pro g ra m

• Ma in purpo se s

– Pro vide info rma tio n a b o ut the pro po se d spo rts

a nd re c re a tio n fa c ility

– Pro mo te the two o pe n ho use s

• Stra te g ic c o nside ra tio ns

– Utilize a va rie ty o f c ha nne ls – Pro vide pro je c t spe c ific me c ha nisms:

• www.spruc e g ro ve .o rg / Spo rtsa ndRe c F

a c ility

• spo rtsa ndre c @ spruc e g ro ve .o rg

– Co nc e pt Pla n do c ume nt wa s sha re d o nline – Ope n ho use s to ve t the c o nc e pt – F

unne l fe e db a c k thro ug h pro je c t e ma il a nd

• pe n ho use s (while mo nito ring so c ia l me dia c ha nne ls)

Co mmunic a tio ns Pro g ra m

Me thodologie s (b e g inning April 19) – Ne wspa pe r – We b site (ne ws ite m; c a le nda r ite m; pro je c t pa g e ; City Pa g e

c a llo ut; e ve nts pa g e )

– Cha mb e r fo r Busine ss F

• c us

– Sta ff info rma tio n se ssio n (Apr 29) – Co mmunity g ro up pre se nta tio n (Ma y 1) – F

a c e b o o k

– T

witte r

– Re a de r Bo a rds a t City ha ll a nd e ntry po ints to

Spruc e Gro ve

– E

le c tro nic Billb o a rd

– Ope n Ho use s (Ma y 15 & 16)

Syno psis

Infor mation se ssion with c ommunity gr

• ups

– Pre se nta tio n o f

Co nc e pt Pla n

– Pro mo tio n o f Ope n

Ho use s

– 58 g ro ups invite d a nd

11 g ro ups (15 pe o ple ) a tte nde d

• Ae ria ls Gymna stic s
• E

xtre me Che e r

• Pa rkla nd K

idSpo rt

• Ryu Se nshi Judo Club
• Spruc e Gro ve 4th Sc o uts
• Spruc e Gro ve K

ine tte s Club

• Spruc e Gro ve Mino r Ba ll
• Spruc e Gro ve Mino r

F

• o tb a ll
• Spruc e Gro ve Mino r Ho c ke y
• Spruc e Gro ve Ring e tte
• Spruc e Gro ve Sa ints Ho c ke y

Club

Syno psis

We b pa g e

– 284 visits to pa g e se t up fo r pro po se d fa c ility – 184 visits to ne ws ite m a b o ut Co unc il

pre se nta tio n o f Co nc e pt Pla n

E ma il

– 2 e ma ils to de dic a te d a ddre ss

• 1. Co mple te ly in fa vo ur
• 2. Re q ue st fo r swimming po o l

Syno psis

F a c e b o o k

– 6 po sts sta rting April 19 tha t de sc rib e d

pro po se d fa c ility a nd dire c te d the m to fa c ility pa g e (5 sub se q ue nt po sts pro mo te d o pe n ho use s)

• Othe r po sts pro mo te d the Ope n Ho use s
• 2,261 vie ws to April 19 with 9 re spo nse s; 11 sha re s;

29 “like s”

T witte r

– 6 twe e ts fro m City simila r to F

a c e b o o k po sts

Syno psis

Ope n Ho use s (Ma y 15 & 16)

– 68 a dults a nd 26 c hildre n a tte nde d

• Re pre se nting Ae ria ls Gymna stic s, Spruc e Gro ve L

ib ra ry, Ryu Se nshi Judo Club , Spruc e Gro ve Mino r F

• o tb a ll,

Spruc e Gro ve 4th Sc o uts….

– 40 c o mme nt fo rms c o mple te d

• 37/ 40 e xpre sse d suppo rt fo r Spruc e Gro ve Spo rts a nd

Re c re a tio n F a c ility

– Dive rsity o f use (21); lo c a tio n (11); ne e de d spa c e fo r re side nts

a nd fa milie s (9)

• So me c o nc e rns a b o ut c o sts (3) & pa rking (2)

– 23/ 26 fo rms fro m City re side nts e xpre sse d suppo rt

• Co nc e rns a b o ut c o st (3)

Co nc lusio n

• T

he c o mmunic a tio n pro g ra m e mplo ye d a wide a rra y o f me c ha nisms.

– Re side nts we re pro vide d with me a ns to le a rn

a b o ut the c o nc e pt a nd sha re the ir pe rspe c tive s

• T

he Co nc e pt Pla n do c ume nt wa s a c c e ssib le

• nline
• Stro ng suppo rt fo r the Spruc e Gro ve Spo rts

a nd Re c re a tio n F a c ility Co nc e pt wa s e xpre sse d b y tho se pa rtic ipa ting

T ha nk Yo u