Spruc e Gro ve Spo rts a nd Re c re a tio n F a c ility Communic ations Re port Counc il Pre se ntation – June 10
Pre se nta tio n Outline • I ntro duc tio n / Purpo se • Co mmunic a tio ns Pro g ra m • Syno psis • Co nc lusio n
I ntro duc tio n / Purpo se Spo rts a nd Re c re a tio n F a c ility Co nc e pt Pla n de ve lo pe d • re fe re nc ing nume ro us studie s: – Re g io na l I ndo o r Re c re a tio n a nd Cultura l F a c ility Stra te g y (2009) – Yo ur Brig ht F uture – MDP (2010) – L e isure Se rvic e s Ma ste r Pla n (2010) Co nc e pt Pla n pre se nte d to Co unc il (April 15, 2013) • Co mmunic a tio ns e xe rc ise to sha re Co nc e pt Pla n with • the pub lic a nd g a the r c o mme nts
Co mmunic a tio ns Pro g ra m • Ma in purpo se s – Pro vide info rma tio n a b o ut the pro po se d spo rts a nd re c re a tio n fa c ility – Pro mo te the two o pe n ho use s • Stra te g ic c o nside ra tio ns – Utilize a va rie ty o f c ha nne ls – Pro vide pro je c t spe c ific me c ha nisms: • www.spruc e g ro ve .o rg / Spo rtsa ndRe c F a c ility • spo rtsa ndre c @ spruc e g ro ve .o rg – Co nc e pt Pla n do c ume nt wa s sha re d o nline – Ope n ho use s to ve t the c o nc e pt – F unne l fe e db a c k thro ug h pro je c t e ma il a nd o pe n ho use s (while mo nito ring so c ia l me dia c ha nne ls)
Co mmunic a tio ns Pro g ra m Me thodologie s (b e g inning April 19) – Ne wspa pe r – We b site (ne ws ite m; c a le nda r ite m; pro je c t pa g e ; City Pa g e c a llo ut; e ve nts pa g e ) – Cha mb e r fo r Busine ss F o c us – Sta ff info rma tio n se ssio n (Apr 29) – Co mmunity g ro up pre se nta tio n (Ma y 1) – F a c e b o o k – T witte r – Re a de r Bo a rds a t City ha ll a nd e ntry po ints to Spruc e Gro ve – E le c tro nic Billb o a rd – Ope n Ho use s (Ma y 15 & 16)
Syno psis Ae ria ls Gymna stic s Infor mation se ssion • E xtre me Che e r with c ommunity • Pa rkla nd K idSpo rt • gr oups Ryu Se nshi Judo Club • – Pre se nta tio n o f Spruc e Gro ve 4 th Sc o uts • Co nc e pt Pla n Spruc e Gro ve K ine tte s Club • Spruc e Gro ve Mino r Ba ll • – Pro mo tio n o f Ope n Spruc e Gro ve Mino r Ho use s • F o o tb a ll Spruc e Gro ve Mino r Ho c ke y • – 58 g ro ups invite d a nd Spruc e Gro ve Ring e tte 11 g ro ups (15 pe o ple ) • a tte nde d Spruc e Gro ve Sa ints Ho c ke y • Club
Syno psis We b pa g e – 284 visits to pa g e se t up fo r pro po se d fa c ility – 184 visits to ne ws ite m a b o ut Co unc il pre se nta tio n o f Co nc e pt Pla n E ma il – 2 e ma ils to de dic a te d a ddre ss 1. Co mple te ly in fa vo ur 2. Re q ue st fo r swimming po o l
Syno psis F a c e b o o k – 6 po sts sta rting April 19 tha t de sc rib e d pro po se d fa c ility a nd dire c te d the m to fa c ility pa g e (5 sub se q ue nt po sts pro mo te d o pe n ho use s) • Othe r po sts pro mo te d the Ope n Ho use s • 2,261 vie ws to April 19 with 9 re spo nse s; 11 sha re s; 29 “like s” T witte r – 6 twe e ts fro m City simila r to F a c e b o o k po sts
Syno psis Ope n Ho use s (Ma y 15 & 16) – 68 a dults a nd 26 c hildre n a tte nde d • Re pre se nting Ae ria ls Gymna stic s, Spruc e Gro ve L ib ra ry, Ryu Se nshi Judo Club , Spruc e Gro ve Mino r F o o tb a ll, Spruc e Gro ve 4 th Sc o uts…. – 40 c o mme nt fo rms c o mple te d • 37/ 40 e xpre sse d suppo rt fo r Spruc e Gro ve Spo rts a nd Re c re a tio n F a c ility – Dive rsity o f use (21); lo c a tio n (11); ne e de d spa c e fo r re side nts a nd fa milie s (9) • So me c o nc e rns a b o ut c o sts (3) & pa rking (2) – 23/ 26 fo rms fro m City re side nts e xpre sse d suppo rt • Co nc e rns a b o ut c o st (3)
Co nc lusio n • T he c o mmunic a tio n pro g ra m e mplo ye d a wide a rra y o f me c ha nisms. – Re side nts we re pro vide d with me a ns to le a rn a b o ut the c o nc e pt a nd sha re the ir pe rspe c tive s • T he Co nc e pt Pla n do c ume nt wa s a c c e ssib le o nline • Stro ng suppo rt fo r the Spruc e Gro ve Spo rts a nd Re c re a tio n F a c ility Co nc e pt wa s e xpre sse d b y tho se pa rtic ipa ting
T ha nk Yo u
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