#Sportcrowdfunding About this webinar Who is it for What is - - PowerPoint PPT Presentation

#Sportcrowdfunding

About this webinar

• Who is it for
• What is crowdfunding
• What makes us different
• How to set up a campaign
• How to support a campaign
• Campaign management and marketing
• What next ……

Who is this for?

Athletes, clubs, community groups and any

• rganisations that support them.

As long as the purpose of the campaign is to educate or improve those taking part through sport and physical activity. In practice this could be an athlete looking to fund their training costs, a club raising money for a junior section or equipment for an over 60s Nordic walking Group.

What is Crowdfunding?

• The process whereby a large number people donate

small amounts to a project via the internet.

• Sometimes called Alternative Finance. In 2015 grew to

£3.2 billion (loans, equity, donation & reward)

• Donation is fastest growing model which grew 500% to

£12 million in the year

• But crowdfunding makes up less than 0.5% of charitable

giving on social projects because:

• It is hard work
• The majority of enterprises/people don't have the

skills and/or capacity

What makes us Different

• We are the only charity based crowdfunding platform
• Because donations come through us, we can turn £100

donation into at least £115 for the campaigns we support

• We can add Gift Aid to donations, irrespective of the fact that

the eventual beneficiary is not a registered charity

• We are at least 20% more effective than any other platform out

there

• We reinvest any charity surplus back into sport via the CSP and

NGB network

Other providers How our solution is better Virgin Money Giving £20 better off per £100 donated Just Giving £24 better off per £100 donated Crowdfunder £25 better off per £100 donated makemeachamp £26 better off per £100 donated sponsorise.me £29 better off per £100 donated

How to set up a campaign

• Application form: everyone fills in the online application

form giving contact details and the purpose, target and timescale of the campaign.

• Vetting: we need 2 referees to support each application

because we want to give donors the confidence that we are only showcasing legitimate projects

• Add content: Once vetted we can add a story, video,

pictures, blog

• Market your campaign to your crowd using your unique

URL

The Home page Region Sport How to find a campaign: by name, sport or region

• r via name and unique URL: “my campaign"

How to support a campaign

Post 1st May 2017 there will be 4 options to support a campaign ….

• 1. Donation: simply make a donation with Gift Aid via the

campaign page

• 2. Fundraising: anyone can fundraise on behalf of an

existing campaign. You can for example, run marathon er cycle 100 miles and get sponsored via your own page linked to the main campaign page.

• 3. Purchasing tickets for events: If the campaign owner

wants to run an event on behalf of the campaign you can buy tickets via our platform e.g.a disco

• 4. Purchasing merchandise: as above but for T shirts etc

Campaign Campaign

• wners can

increase the revenue they generate from their campaigns by running events and selling merchandise and inviting people to fundraise on their behalf Events &Shop

Children and Young people: Bayston Hill Juniors Football Club Bright Star Boxing Inactivity - Community Groups: Coach Community project Dont let the Spark Go Out TM Group Supporting sport Sustain the core market - Sports Clubs and their members: Save the Bracknell Bees Hatfield swimming Club Talented sports people: John Dickinson Lilley Shelayna Oskan Clarke

Some examples

Campaign Management: Pre Launch

Develop an attractive campaign that will appeal to others Test your campaign ideas Appealing campaign story that people can relate to Justify your funding target by breaking it into meaningful segments Help shed light on community tennis in Marlborough Create a community around the campaign long before launch Engage potential funders to get them interested in the campaign Create interest pre-launch around the campaign – flyers, posters, e- newsletters and social media. Take time to cultivate your crowd and influencers BEFORE you launch Build anticipation

Know your crowd and how they can support you

Campaign

Members & thier contacts

Word of mouth Friends & Family

Social Media - Facebook Twitter Instagram

Website Posters Local Press CSP contacts Podium partners contacts

Newsletter /e-shot Fundraisin g events

Get commitment from your group

Everyone in your group needs to be involved and happy with the campaign Know your crowd, identify them … Tap into your existing network of club members, parents, supporters and friends Create Buzz around the campaign

Make a plan of who is doing what and when

Have a communications plan and keep communicating Fundraising champions Online and off line promotions needed Do you have a good social media presence that you can use – Facebook Page and Twitter All members and supporters must be asked two things – DONATE & SHARE !

Pictures & videos help to bring the campaign to life

Take time to prepare photo’s and video and use this to get people involved Happy faces, people enjoying themselves and interviews children celebrating ! Gobi Ranganathan - https://youtu.be/cSrMgEdKURE Jamie Phillips BMX - https://youtu.be/YVE--GUy0bQ Team GB Dragon Boat Racing - https://youtu.be/VXmF-0dALrA

Keep up the momentum

Regular posts on FB asking people to Donate & Share Talk about it at clubs nights, training sessions, matches Keep it in peoples minds Pin post to the top of FB Page Share or RT Podium Partners social media

Campaign Management: During

Engage, link & interact on social media

Connect on Social Media Ask to Share, RT and DONATE ! Join a local #Hour - #Salisburyhour Schedule Facebook posts and Tweets Live Video Streaming – greater reach Use as many pictures and videos as possible on your time line / blog Use your profile picture to promote your campaign Update your blog weekly and send out on your social media – latest news !

After your campaign ends

Thank people & send them good regular updates aka donor development

Update your blog / webpage Evidence what money was used for Celebrate & recognise your champions Review, learn & build on your success Seize other opportunities – e.g. match funding Keep everyone NETWORKED & INSPIRED Keep them warm for next time! Crowdfunding is usually the start of a great online journey not an end in itself

After your campaign ends

Your crowd Do you have Content

Club Committee A good idea Call to action Club members A compelling message Great quotes Friends and family An engaged crowd Statistics Employer(s) A communication plan Infographics Schools Lots of engaging content Case studies Other (sports) clubs Help; teams and volunteers Photos Internet influencers Fundraising champions Videos National Governing Body A follow up plan Live streaming County Sports Association Other sports organisations Other non-sports organisations Town / Parish/ County Councils Anyone else you can think of

Fill in the online application form or you can contact us for more information E: karel@podiumpartners.org T: 07917236619 Thank you for your time

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