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Once upon a time, not that long ago... Youth believed that milk - - PowerPoint PPT Presentation
Once upon a time, not that long ago... Youth believed that milk - - PowerPoint PPT Presentation
Once upon a time, not that long ago... Youth believed that milk was boringthat theyd out- grown it for good. The dairy industry has been facing a steady decline in milk consumption for years. Why do teens stop drinking milk?
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The dairy industry has been facing a steady decline in milk consumption for years. “Why do teens stop drinking milk?”
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“We don’t want to hear that milk is good for us. We already know that!”
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“Dog Walker”
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“But how can we bring ‘Don’t Take Your Body For Granted’ to life?”
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Cold Crew
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“These guys have some sick moves!” Said a teen after seeing the Cold Crew
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“Let’s spread the word at events,” BCDF declared. And so they did. They went to Wakefest.
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and the Alcan Dragon Boat festival.
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They created “White-Out” Parties
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The campaign was going well, but the youth won’t stay interested for long...
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“Rock”
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The Cold Crew returned, with some fresh female talent, and Hip Hop moves.
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A live DJ joined the Cold Crew. Now they’re complete!
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The New Cold Crew
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The Cold Crew’s talent earned BCDF access to large-scale events!
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During these events, the youth drank lots of milk samples.
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Even the audience got involved.
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How do we continue to surprise youth and elevate the brand to new levels?
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“Laser Sword”
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“How can we activate this?”
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Free Runners
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The students loved the hilarious “Bungee Race.”
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The Must Drink More Milk free runners surprised the back-to-school students with spontaneous parkour displays.
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“I’m the best,” claimed a teen, after winning the bungee race. “Can’t touch this,” boasted another.
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