Sponsorship and Marketing Opportunities Moorland Farm, Far Hills, - - PowerPoint PPT Presentation

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Sponsorship and Marketing Opportunities Moorland Farm, Far Hills, - - PowerPoint PPT Presentation

May 16, 2023 15 likes •147 views

Sponsorship and Marketing Opportunities Moorland Farm, Far Hills, New Jersey June 24-25, 2017 www.essexhorsetrials.org (908) 234-9115 Benefitting Sponsored By Essex Horse Trials Country Weekend June 24 and 25, 2017 In June 2016, over four

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Sponsorship and Marketing Opportunities

Moorland Farm, Far Hills, New Jersey June 24-25, 2017 www.essexhorsetrials.org (908) 234-9115 Benefitting

Sponsored By

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In June 2016, over four hundred guests and equine enthusiasts gathered to celebrate the revival of Mars Essex Horse Trials, last held in 1998. The return of this renowned tradition is part of a strategic plan developed by community leaders and local equestrian organizations, aimed at revitalizing and growing premiere equestrian competitions in Somerset County and the surrounding region. Mars Essex Horse Trials is the first equestrian event, apart from Far Hills Race Meeting Association (FHRMA), to be held on Moorland Farm, a 230 acre estate at the cross-roads of Somerset, Hunterdon and Morris counties. In its 97th year, FHRMA draws over 40,000 spectators and has raised millions of dollars for health care in the region. The beautiful setting, perfect competitive conditions and family entertainment will make Essex a “must attend” event for spectators and professional and amateur

  • competitors. Plans include a lifestyle boutique market, farm-to-table cuisine, a

children’s activity tent sponsored by Willow School, “Horse Power”—a classic car show, tailgating on the hilltop and membership to the “Hoopstick Club” - a ring-side, all-inclusive two-day pass to the event. (www.essexhorsetrials.org). Best of all, Mars Essex Horse Trials will benefit the Greater Newark Life Camp whose mission is to provide an enriching day-camp experience for over 300 inner-city youth each summer. We hope you will join us on June 24 and 25, 2017 for what promises to be a great weekend in the country! Ralph Jones President Essex Horse Trials, Inc.

Essex Horse Trials Country Weekend

June 24 and 25, 2017

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Honoring the Past, Celebrating the Future

June 22, 2016: Launch Party for the 31st annual Mars Essex Horse Trials

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Experience The Thrill of Eventing

Eventing 101

Eventing combines the elegance of Dressage, the thrill of Cross Country, and the precision of Show Jumping. At any level, eventing provides a rare opportunity for spectators of all ages to witness the unique trust and bond between horse and rider. Dressage: Gait, suppleness, and communication are tested through a series of prescribed, intricate movements. Cross Country: Horse and rider maneuver at high speed over a natural course of varied terrain and natural obstacles. Show Jumping: A sequence of

  • bstacles and tight turns are

carried out within an arena—the final test of stamina, agility and precision.

Somerset County: Equine Central

The Essex Horse Trials is the cornerstone of a strategic plan developed by community leaders and local equestrian

  • rganizations, including

Far Hills Race Meeting Association, Inc. and Gladstone Equestrian Association (GEA). Their mutual goal is the revitalization and growth

  • f premiere equestrian

competitions, events and clinics in the region.

An Honored Tradition Returns

For three decades, Essex was a must-attend competition for both U.S. and international eventers, drawing top riders and thousands of spectators. On June 24, 2017, Essex will make its new home at historic Moorland Farm in Far Hills, reviving the area’s long- standing equestrian heritage.

Essex Horse Trials & Moorland Farm – Perfect Together

The Essex Horse Trials will be the first equestrian event, apart from Far Hills Race Meeting, to be held on the beautiful Moorland Farm Estate, 230 pastoral acres at the cross-roads of Somerset, Hunterdon and Morris counties. Far Hills Race Meeting, a world class steeplechase event celebrating its 96th year, attracts over 35,000 spectators to its private race course each fall.

patti@essexhorsetrials.org 4 908.234.9115

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Demographic Snapshot

Equestrian sports reach a national audience of 27 million people of all ages, male and female. According to statistics published by the United States Equestrian Federation (USEF), the sport commands $1.4 billion in equestrian product buying

  • power. Of the registered members, the following

demographic statistics have been established:

Connect With Your Target Audience

  • Median age: 35-40
  • 85% women
  • 66% have a college degree
  • Average income: $185,000
  • Average net worth: $1,340,000
  • Average home market value: $594,000
  • 22% own more than one home
  • All spend an average of 30 nights per year in a hotel
  • All own at least three vehicles
  • 40% own a farm; 66% of those own 10 acres or more
  • Own on average four horses
  • Compete at least six times per year

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The Big Picture

  • Somerset and surrounding counties are home to one of the

most affluent equestrian communities on the East Coast. With the United States Equestrian Team Headquarters and New York City a mere few miles away, Spectators and Riders also spend their time in surrounding Hotels, Restaurants, Retailers and Local Attractions.

  • Sponsorships offer prominently displayed branding

exposure through various outlets including print, digital and social media, signage, banners and signature jumps, and exclusive entertainment opportunities.

  • Select sponsorships will include co-branding opportunities

with additional premiere equestrian competitions in the area.

  • Essex Horse Trials will offer the country’s finest footing,

significant prize money and the top horse and rider combinations in the field.

  • The event will showcase a range of activities in addition to

equestrian sport; including classic car show, exclusive lifestyle shopping village, and entertainment for families and the community.

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About Our Beneficiary

The Life Camp movement began in 1887, when the original editor of Life Magazine founded the Life Fresh Air Fund to aid underprivileged children by sending them to the country for fresh air and sunshine. The Life Farm in Pottersville was first

  • pened 93 years ago in 1923, and we continue to provide children from Newark with an enriching summer program in the

country, something which they would otherwise not be able to experience. Today, LifeCamp provides a summer day camp experience for 300 Newark area youths per day for six weeks during the months of July and August. Campers are between the ages of 6 and 13, and come from the greater Newark public school system, as well as from Newark Charter School Programs (KIPP, Philip’s, North Star, Link, Newark Legacy and New Horizon). The LifeCamp campus is located on 90 acres of open fields, rolling hills, woodlands and the Lamington River. The campus is an effective teaching environment that makes learning enjoyable by providing experiential and contextual learning linked to the camp’s curriculum. The curriculum provides all campers with the opportunities to gain self- confidence and a sense of accomplishment as we continue to add and improve challenging and enriching opportunities. The overall LifeCamp program balances the arts, athletics and academic enrichment as well as personal growth and development, and is designed to help Newark’s youth become more confident in their abilities, improve their self-esteem, and foster greater autonomy and leadership qualities.

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Presenting Sponsor

$30,000

Benefits include:

Become an Event Sponsor

  • Corporate logo/name listed as “Presented by” under Title

Sponsor and Essex Horse Trials logos

  • 1 Prominent Banner and Signage in Exclusive Sponsor

Hospitality Tent

  • 1 Banner in Show Jumping Area
  • 1 Banner on a Cross Country Jump
  • (2) 3’ X 5’ banners displayed throughout the premises
  • Integrated branding to appear on print, digital and social

media, website, program journal and invitation

  • 10 Seats at Ringside table in the Exclusive Sponsor

Hospitality Tent with views of show jumping arena and cross-country water complex

  • 5 preferred parking passes
  • PA announcement recognition throughout the day
  • Private walk-through of cross country course
  • Full page color ad in program
  • Special recognition in the program

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Gold Medal Sponsor

$15,000

Benefits include:

Become an Event Sponsor

  • 1 Banner in Show Jumping Arena
  • 1 Banner on a Cross Country Jump
  • (2) 3’ X 5’ banners displayed throughout the premises
  • Logo to appear on website, print and digital media
  • utlets
  • 8 Seats at Ringside table in the Exclusive Sponsor

Hospitality Tent with views of show jumping arena and cross-country water complex

  • 4 preferred parking passes
  • Private walk-through of cross country course
  • Full page color ad in program
  • Special recognition in the program

patti@essexhorsetrials.org 9 908.234.9115 Catherine Haddad-Staller

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Silver Medal Sponsor

$10,000

Benefits include:

Become an Event Sponsor

  • 1 Banner in Show Jumping Arena OR on 1 Cross

Country Jump

  • (2) 3’ X 5’ banners displayed throughout the premises
  • Logo to appear on website, print and digital media
  • utlets
  • 6 Seats at Ringside table in the Exclusive Sponsor

Hospitality Tent with views of show jumping arena and cross-country water complex

  • 2 preferred parking passes
  • Full page color ad in program
  • Special recognition in program

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Bronze Medal Sponsor

$5,000

Benefits include:

Become an Event Sponsor

  • 1 Banner in Show Jumping Arena OR on 1 Cross

Country Jump

  • (1) 3’ X 5’ banner displayed on premises
  • Logo to appear on website, print and digital

media outlets

  • 4 Seats at Ringside table in the Exclusive Sponsor

Hospitality Tent with views of show jumping arena and cross-country water complex

  • 2 preferred parking passes
  • Full page black and white ad in program
  • Special recognition in program

patti@essexhorsetrials.org 11 908.234.9115

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Contributing Sponsor

$2,500

Benefits include:

Become an Event Sponsor

  • (1) 3x5 Banner displayed on premises
  • Logo to appear on website
  • 2 seats at Ringside table in the Exclusive Sponsor

Hospitality Tent with views of show jump arena and cross-country water complex

  • 2 preferred parking passes
  • 1/2 page black and white ad in program
  • Special recognition in program

patti@essexhorsetrials.org 12 908.234.9115

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Event Sponsorship Opportunities

Silver Medal Sponsor: $10,000

Benefits include:

  • 1 Banner in Show Jumping Arena OR on 1 Cross Country Jump
  • (2) 3’ X 5’ banners displayed throughout the premises
  • Logo to appear on website, print and digital media outlets
  • 6 Seats at Ringside table in the Exclusive Sponsor Hospitality Tent with views of

show jumping arena and cross-country water complex

  • 2 preferred parking passes
  • Full page color ad in program
  • Special recognition in program

Bronze Medal Sponsor: $5,000

Benefits include:

  • 1 Banner in Show Jumping Arena OR on 1 Cross Country Jump
  • (1) 3’ X 5’ banner displayed on premises
  • Logo to appear on website, print and digital media outlets
  • 4 Seats at Ringside table in the Exclusive Sponsor Hospitality Tent with views of

show jumping arena and cross-country water complex

  • 2 preferred parking passes
  • Full page black and white ad in program
  • Special recognition in program

Contributing Sponsor: $2,500

Benefits include:

  • (1) 3x5 Banner displayed on premises
  • Logo to appear on website
  • 2 seats at Ringside table in the Exclusive Sponsor Hospitality Tent with views of

show jump arena and cross-country water complex

  • 2 preferred parking passes
  • 1/2 page black and white ad in program
  • Special recognition in program

Presenting Sponsor: $30,000

Exclusive Benefits include:

  • Corporate logo/name listed as “Presented by” under Title Sponsor and Essex

Horse Trials logos

  • 1 Prominent Banner and Signage in Exclusive Sponsor Hospitality Tent
  • 1 Banner in Show Jumping Area
  • 1 Banner on a Cross Country Jump
  • (2) 3’ X 5’ banners displayed throughout the premises
  • Integrated branding to appear on print, digital and social media, website, program

journal and invitation

  • 10 Seats at Ringside table in the Exclusive Sponsor Hospitality Tent with views of

show jumping arena and cross-country water complex

  • 5 preferred parking passes
  • PA announcement recognition throughout the day
  • Private walk-through of cross country course
  • Full page color ad in program
  • Special recognition in the program

Gold Medal Sponsor: $15,000

Benefits include:

  • 1 Banner in Show Jumping Arena
  • 1 Banner on a Cross Country Jump
  • (2) 3’ X 5’ banners displayed throughout the premises
  • Logo to appear on website, print and digital media outlets
  • 8 Seats at Ringside table in the Exclusive Sponsor Hospitality Tent with views of

show jumping arena and cross-country water complex

  • 4 preferred parking passes
  • Private walk-through of cross country course
  • Full page color ad in program
  • Special recognition in the program

patti@essexhorsetrials.org 13 908.234.9115