SOUTH AFRICAS PARTICIPATION AT EXPO 2020 DUBAI 1 SECRET PROPOSED - - PowerPoint PPT Presentation

SOUTH AFRICA’S PARTICIPATION AT EXPO 2020 DUBAI

1

SECRET

PROPOSED ACTIVITIES

2

SECRET

CREATIVE BRIEF

THEMES / FOCUS AREAS ACTIVITY APPROACH STAKEHOLDERS TIMEFRAME

1. Identity South African tourism, arts and culture sectors activation

• Tourism SA, Dept. Sport

Arts and Culture virtual pavilion under the theme “Inspiring Industrial Diversity”

• Nation Brand digital

activation at the pavilion

• Connecting Global South

African Dialogue by Brand SA – inviting Global South Africans in Dubai to visit the launch

• f the SA pavilion.
• SA Artists Exhibitions and

Mandela Statue exhibition on the parks aimed at profiling SA Creative industries exhibitors.

• Show case South African

tourism and hospitality digital content industries at the pavilion

• SA Interior and Fashion

designers digital content  Dept of Tourism  SA Tourism  Dept. Arts and Culture  Brand SA  Provincial Tourism Agencies October 2020

CREATIVE BRIEF continued

THEMES / FOCUS AREAS ACTIVITY APPROACH STAKEHOLDERS TIMEFRAME

• 2. Mobility

South Africa’s Investment Drive

• 1 x Investment Dialogue

and round table focused

• n unpacking position of

SA aligned to vision 2030

• Host provincial Invest

SA OSS stands at pavilion and business 2 business engagements  the dti  IDC,  Provincial Investment Promotion Agencies November 2020

• 3. Sustainability

Proudly South African Film festival month

• Showcase of Proudly SA

films that have received the dti incentives at Expo auditoriums through-out the month

• Exhibition for film and

animation sector virtual companies exhibition at the pavilion  the dti  National Film Commission  Industry Associations  SABC  Other major private broadcasting houses 8 – 15 December 2020

• 4. Opportunity

Proudly South African SMME Exhibitions

• Exhibition of Proudly

South African SMME’s members on the pavilion

• Food and Wine culinary

experience  Proudly South African  Department of Small Business Development  the dti  South African wine association Jan 2021

CREATIVE BRIEF continued

THEMES / FOCUS AREAS ACTIVITY APPROACH STAKEHOLDERS TIMEFRAME

5. Governance Vision 2030 Meet South Africa’s Public Enterprises

• government

to government engagements Alignment with UAE China Week and World Government Summit and Space week Power hour discussion sessions on the Pavilion daily focused on SA sectors:

• infrastructure,
• transportation
• power and energy
• Defence
• Mining
• Water and environment
• Medical
• SA Space Agency
• Green Economy

 Dept. Public Enterprise 

• Dept. Transport



• Dept. Mining

 Eskom  SAA 

• Dept. of Health

 Dept. Water and Environment  the dti  Denel 

• Dept. Energy

 Water Research Commission  Universities February 2021

• 6. Innovation

Innovation Activation Host innovation entities on the pavilion to exhibit under the theme: “Inspiring Industrial Diversity” by showcasing:

• The SKA SA project
• SABS Design Institute
• CSIR projects
• Innovation Hub projects
• 5 G connectivity
• Innovation companies

under the dti EMIA support

• Water and environment

innovation industries  Dept. Science and technology  Dept. Communication  South African Bureau

• f Standards (SABS)

 SA Space Agency  CSIR  Innovation Hub  the dti  Telecommunications agencies (ICASA)  Universities March 2021

CREATIVE BRIEF continued

THEMES / FOCUS AREAS ACTIVITY APPROACH STAKEHOLDERS TIMEFRAME

7. National Day Celebration South African Human Rights and Freedom Day Activations

• Host the following as part
• f the month long human

rights celebration activities:  SA music ensemble of emerging and celebrated SA musicians  SA industrial theatre productions on “Ubuntu at the heart of SA Industrialisation Journey”  Poetry lunch time sessions in the parks by SA poets  Dance ensemble of gumboots dance narrating “Ubuntu at the heart of SA’s industrialisation journey”

• Host on the stand SA

music, film and arts institutions and associations for potential collaborations, trade and investment opportunities.  Department of Arts and Culture  the dti March - April 2021

• 3. SOUTH AFRICAN PAVILION OUTLINE

SPECIFICATIONS OF SOUTH AFRICAN PAVILION

 Total area: 817sqm  Total Cost of Rental: R10 290 000  G+1 Building  Ground floor for Exhibit space  (5.49m high)  First floor for offices, meeting rooms, VIP Lounge, pantry, storage ,toilets, etc. (3.95m)  Fitted out with services (AC, Fire prevention system, potable water, electricity, waste room, disabled toilet)  Participant responsible for services connection and metering  Fully wrapped building  Participant to select wrap from the Pattern Book and submits graphics  Plug & Play Space  Participant is responsible for exhibits installation and office space configuration and furnishing.

Ground Floor

First floor