Some thoughts on messaging Lets hear from an expert Dave McGimpsey - PowerPoint PPT Presentation

Feb 07, 2024 •159 likes •543 views

Some thoughts on messaging Lets hear from an expert Dave McGimpsey interviews George Hawkins, CEO of DC Water, on the Water Values Podcast (Change Leadership episode) http://www.podcasts.com/the-water-values-podcast-

Some thoughts on messaging …
Let’s hear from an expert Dave McGimpsey interviews George Hawkins, CEO of DC Water, on the Water Values Podcast (Change Leadership episode) http://www.podcasts.com/the-water-values-podcast- 44/episode/change-leadership-with-dc-water-ceo- george-hawkins
The water utility is like the office IT guys
If you want your story told, you tell it.
We learn through stories
For mere pennies a gallon …
Your customers get this …
… and not this …
Bottled water costs up to 300x tap water In typical 500ml bottles it’s $7.50/gallon
Messaging costs Service and cost are directly related
But don’t assume your customers understand your message …
What would your Customers say about the utility?
What would the Governing Body say about the utility? Does the Governing Body set the Is that message shared overall vision regarding what they throughout the utility? want the utility to be?
What about the utility staff?
Your Utility Story …
Communication & Conversation
Conservation messaging… Cute, but not that effective
How about this?
What do these even mean?
Denver Water
Eh…
10,000 gal x $7.50 $75,000
You can use humor: Denver Water
Denver Water
Tell your story …
Money not spent = breaks
That drip is 2000 gallons a year… $15,000 at bottled water prices…
Communicating with your…
Water Budget Explanation
Water Budget Calculator
Explanation & Motivation
But a video is worth 10,000 words
Tell your story …

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