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Some thoughts on messaging …
SLIDE 2 Dave McGimpsey interviews George Hawkins, CEO of DC Water, on the Water Values Podcast (Change Leadership episode)
Let’s hear from an expert
http://www.podcasts.com/the-water-values-podcast- 44/episode/change-leadership-with-dc-water-ceo- george-hawkins
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The water utility is like the office IT guys
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If you want your story told, you tell it.
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We learn through stories
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For mere pennies a gallon …
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Your customers get this …
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… and not this …
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Bottled water costs up to 300x tap water
In typical 500ml bottles it’s $7.50/gallon
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Messaging costs
Service and cost are directly related
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But don’t assume your customers understand your message …
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What would your Customers say about the utility?
SLIDE 13 What would the Governing Body say about the utility?
Does the Governing Body set the
- verall vision regarding what they
want the utility to be? Is that message shared throughout the utility?
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What about the utility staff?
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Your Utility Story …
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Communication & Conversation
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Conservation messaging…
Cute, but not that effective
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How about this?
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What do these even mean?
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Denver Water
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Eh…
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10,000 gal x $7.50 $75,000
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You can use humor: Denver Water
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Denver Water
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Tell your story …
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Money not spent = breaks
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That drip is 2000 gallons a year…
$15,000 at bottled water prices…
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Communicating with your…
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Water Budget Explanation
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Water Budget Calculator
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Explanation & Motivation
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But a video is worth 10,000 words
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Tell your story …
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