Social Media Reboot Justin Ramers Director of Social Media - - PowerPoint PPT Presentation

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Social Media Reboot Justin Ramers Director of Social Media - - PowerPoint PPT Presentation

Jan 10, 2023 481 likes •865 views

Event Directors Best Practices Webinar Series Presents: Social Media Reboot Justin Ramers Director of Social Media @JustinRamers June 2012 For audio dial-in: Ireland: 1800 937 003 United Kingdom: 0844 871 9642 Conference Code: 423 657

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Social Media Reboot

Justin Ramers Director of Social Media @JustinRamers June 2012

Event Director’s Best Practices Webinar Series Presents:

For audio dial-in: Ireland: 1800 937 003 United Kingdom: 0844 871 9642 Conference Code: 423 657 9790

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Facebook Timeline

How the changes impact your Facebook Pages

Pinterest

What it is and how you can use it

Social Sharing

Get your participants to market on your behalf

What’s new in social?

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Facebook Timeline

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180x180px

Timeline cover photo

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Cover photo rules:

  • No price or purchase info
  • No contact info
  • No references to other Facebook

features such as Like or Share

  • No calls to action

Your Timeline photo should illustrate your brand

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Pinning & Highlighting

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Pinning Posts

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Pinning Posts

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Pinning Posts

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Highlighting Posts

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Tips & tricks:

  • Pinned posts stay for 7 days
  • Pics & videos best for

highlighting

  • You can not pin and highlight a

post at the same time

  • Milestones: full width – date

required

Use Timeline to tell your story

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Apps

111x74px

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810px

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YouTube member: SmartPassiveIncome http://www.youtube.com/watch?v=xV0B6zHEP2k

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Races to Remember

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Running & Motivation

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Active Living

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Search “Boston Marathon”

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Things you can do:

  • Create visual content for pinning
  • Create a pinboard for your

event(s) to allow users to re-pin

  • Encourage pinning behavior with

promotions & contest

  • Add a “Pin It” button to your

website

Good visual content is the key to Pinterest

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Bad Sharing Good Sharing Social Sharing

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Source: AddThis, 2011

  • 4 Billion ‘things’ are shared on

Facebook every day

  • Zuckerberg says sharing is

growing exponentially each year

  • Optimizing the sharing

experience is the key to success

Your customers have joined your marketing team

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Creating a Viral Loop

Traditional Funnel Viral Loop

Share

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12.4% Register

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How do You Encourage Sharing?

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Facebook Plug-ins

  • Like Buttons
  • Comments

Custom social integrations & widgets

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11.1% conversion rate

Social widgets direct visitors to personalized product selections

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Social Optimization

A B

A 1% increase in share rate = 18,540 additional sharing actions

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@JustinRamers

justin.ramers@activenetwork.com Global-Inquiries@ActiveNetwork.com

Questions?