Social Media Plan By Heather Cyrus December 1, 2010 Americans - PowerPoint PPT Presentation

Nov 28, 2022 •198 likes •330 views

Social Media Plan By Heather Cyrus December 1, 2010 Americans create 246 million tons of waste every year. All That Stuff Goes Somewhere! Green Product Design Network UO Group Faculty, Students, Community Members

Social Media Plan By Heather Cyrus December 1, 2010
Americans create 246 million tons of waste every year. All That Stuff Goes Somewhere!
Green Product Design Network Ø UO Group Ø Faculty, Students, Community Members Ø Interdisciplinary • Chemistry • Journalism • Architecture • Design
Why GPDN is Important Interdisciplinary approach to solving design challenges Production to Market Sustainability Green Design Cradle to Cradle
Why Social Media? Connecting with professionals across many disciplines and platforms o Oregon o Northwest o National o International
Existing Social Media Use 37 Followers 113 Following 106 Tweets 100 “Likes” 233 Active Users 64 Members 12 posts/week (avg.)
Target Audience #1 Key innovative thinkers and leaders in the nation (world): Scientists engineers and professors Objective: In nine months, GPDN will increase traffc at its Ning site, Facebook site and Twitter followers by 20 percent, and have a blog started with 15 posts, 15 comments, two guest authors, and 30 regular visitors .
Strategies 1. Blogger Relations 2. Blog Implementation
Target Audience #2 Sustainable/Eco-Focused Businesses and Organizations Objective : In six months, GPDN will have a list of 25 businesses interested in collaborating on marketing and selling green products as well as increase “business” traffc at its Ning site, Facebook site, and Twitter followers by 20 percent .
Strategies 1. Blogger Relations 2. Social Networking: Increase Use of Twitter, Facebook,and Ning Sites
Evaluation Increase in social media use: Twitter followers, increased traffc on Ning and Facebook by the goal of 20 percent. (A tracking mechanism has already been set up and currently used). If GPDN successfully completes the steps in starting and maintaining a blog, GPDN will consider the blog strategy a success.
Questions

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