SOCIAL MEDIA MARKETING IN THE TIME OF COVID-19 Presented by Sweeney - - PowerPoint PPT Presentation

Presented by Sweeney Mae @maedaymarketinginc

SOCIAL MEDIA MARKETING IN THE TIME OF COVID-19

FOCUS:

How to create content during the pandemic. How to design the content to communicate real struggles but keep a positive tone. How to communicate to your stakeholders that you are there for the people you serve.

Be sensitive. Avoid coming off as exploitative. Don't heighten the fear, instead increase strength and hope.

CONTENT MESSAGE GOALS

When in doubt, better to be serious than sorry. If you're used to witty conversational tone, make sure it does not come off as insensitive. Be positive, helpful, and inspirational. Concentrate on how you want people to feel after reading your post. Provide value to your target audience. Concentrate

• n contribution versus conversion.

We're in this together. Stay in. Stay safe. Thank you to front liners. Let's flatten the curve. Safer at home. Boost your immunity. Social Distancing.

Non-negative keywords

Spreading germs Contagious Disease Viral Disease Infectious Death Rates Killer Keep your distance

Negative and borderline negative keywords

CONTENT IDEAS FOR YOUR SOCIAL MEDIA PAGES

• 1. SHARE THE

ADJUSTMENTS YOUR ORGANIZATION HAD TO MAKE DURING THE PANDEMIC.

• a. Issue an official letter from your leader
• Break this into multiple posts and feature key quotes
• b. Create a Video message to your stakeholders
• c. Write a Blog/Article
• d. Don’t be afraid to be repetitive. Important information

should be posted 4-5 different times or ways.

Issue an official message from your president or CEO

• 2. SHARE STORIES OF

CHALLENGES AND HOW YOU ARE OVERCOMING THEM?

• a. Did you have to close your location? How is that

affecting you, your staff, and the people you’re helping?

• b. Did you have to furlough employees for the time

being?

• c. Are you an essential service and constantly

exposed

• d. Did you apply for the stimulus package loans and how

do you plan to spend this?

On March 21st, we had to close our location to comply with the "Safer at Home" mandate. We miss our volunteers and our clients. We miss being able to make a difference the way we have been used to but we now have to adjust to the current and new normal. We want to thank our employees who have continuously been working around the clock to make adjustments to be able to continue to serve our community. Since we had to temporarily close, we have been able to help an average of 20-25 families per week with food donations and health resources. Your donations and support has continued to help us help others. We will always be in this together! For more information on how you can contribute with us, click the link below!

• 3. SHARE ANY EFFORTS

YOU'RE MAKING TO HELP OTHERS IN THIS TIME OF NEED

• a. Call to action – how can your donors help you?
• b. If donors donate money, how will it be spent?
• c. If donors donate resources (masks, food, etc) how will it

be utilized?

• a. How are you accomplishing your goals while

working from home?

• b. Plenty of people are working from home, share

your challenges or your tips!

• c. Share photos of yourself or employees working from
• home. You'd be surprised at how 'relatable' the struggles

are!

• 4. HOW HAS YOUR

ORGANIZATION TRANSITION INTO WORK FROM HOME?

• 5. ARE THERE ANY

CHALLENGES, ACTIVITIES, OR DIY THAT YOU CAN PROMPT YOUR FOLLOWERS TO DO WHILE AT HOME?

• a. Clean up and gather donations
• b. Make masks?
• c. Teach your followers how to organize their

closet or pantry and have them donate the things they don’t need to your organization.

• d. Make quarantine fun!

• a. How to stay safe.
• b. How to survive staying home.
• c. How to respect people’s spaces at home.
• d. Thanking the front liners.
• e. How to boost immunity.
• 6. CREATE AN AD WITH

YOUR BRANDING OR PHOTOS FROM YOUR TEAM THAT IS RELEVANT TO THE TIMES:

• a. Sanitizing your facilities
• b. Working remotely
• c. Practicing social distancing
• 7. SHARE HOW YOUR

ORGANIZATION IS PLANNING TO RISE ABOVE THIS CHALLENGING TIMES

"We are happy to announce and share that we have just completed a thorough sanitation process for our facility and although our location is not open for the public, we have taken this necessary steps to keep our small staff safe."

• a. Will it transition to a virtual event?
• b. What changes are you going to make to adjust the

event or program?

• c. If you're unsure of how you need to adjust, you can be

honest about that, too!

• 8. WHAT UPCOMING

EVENTS OR PROGRAMS DO YOU NEED TO PROMOTE?

• a. Share quotes or videos
• b. Share recovery rates.
• c. Share messages of hope and strength
• 9. SHARE INSPIRATIONAL

QUOTES AND MESSAGES.

Presentations are tools that can be used as lectures, reports, and more. It serves a variety of purposes, making presentations powerful tools for convincing and teaching.

COLLABORATION SKILLS

• a. Be the source of correct information for your

followers.

• b. Don’t assume they know the information you are
• sharing. So many people aren’t keeping up.
• c. Share the information in a more positive tone

and don’t heighten the fear.

• d. Collect information in your neighborhood or for the

area you are serving: grocery store hours for seniors, food banks, food giveaways and more.

• 10. SHARE ACCURATE

COVID19 RESOURCES AND INFORMATION

"The best way to be there for

• thers is to inspire positivity ."
• Sweeney Mae

Let's connect on Instagram: @maedaymarketinginc