SOCIAL MEDIA MANAGEMENT TOOLS AND ANALYTICS We Will Cover: What to - - PowerPoint PPT Presentation

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social media management tools and analytics we will cover
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SOCIAL MEDIA MANAGEMENT TOOLS AND ANALYTICS We Will Cover: What to - - PowerPoint PPT Presentation

Sep 10, 2023 311 likes •679 views

SOCIAL MEDIA MANAGEMENT TOOLS AND ANALYTICS We Will Cover: What to Post Analytics What to Say Facebook Where to Find Good Twitter Content LinkedIn When to Post Multi-Platform Tools Timing HootSuite

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SOCIAL MEDIA MANAGEMENT TOOLS AND ANALYTICS

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We Will Cover:

  • What to Post

 What to Say  Where to Find Good

Content

  • When to Post

 Timing  Frequency

  • Analytics

 Facebook  Twitter  LinkedIn

  • Multi-Platform Tools

 HootSuite  TweetDeck  Bit.ly

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What on Earth Do I Post?

  • It’s not about selling

 10-20% is about you

  • Who are you?
  • What does your audience want?
  • Create a “gimmick” for certain days
  • Create an editorial calendar
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What on Earth do I Post?

  • Proprietary content

 In your voice and style  Try to prompt a response

  • Great third-party content

 Industry trade publications  Membership journals  Alltop.com

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When Should I Post?

  • Statistics Say…

 Facebook

 Between 12 and 2  Between 7 and 9

 Twitter

 At least 7-10 times a day

 LinkedIn

 At least 3 times a day

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When Should I Post?

  • Be aware of your audience

 Are they worldwide?

  • Watch analytics

 Are they interacting at certain times?  When are they on-line?

  • Gauge response

 Do they “like”, “Share”, “retweet”, “+1”?

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Facebook

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Facebook Insights

  • Free
  • Available for all pages you admin
  • Wealth of FREE information
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Twitter Analytics

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Twitter Analytics

(Ad Platform)

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Twitter Analytics

(Ad Platform)

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LinkedIn

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Bit.ly

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Multi-Platform Tools

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Multi-Platform Tools

  • Not totally free

 HootSuite  Sprout Social

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HootSuite

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TweetDeck

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Sprout Social

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Yes, there are free tools.

Tweetstats Topsy Hootsuite Sprout Social All Facebook Stats Twitter Counter Twitter Search Facebook Insights Social Mention Bit.ly Social Mention Google Analytics YouTube Insight Technorati Alexa Alternion Blogpulse

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Thank You! Make sure we connect:

Twitter.com/CraigEYaris Linkedin.com/in/CraigEYaris Facebook.com/SocialRibbit www.SocialRibbit.com Twitter.com/KevinSRyan Linkedin.com/in/KevinSRyan Facebook.com/KSRyanGrou p www.KSRyanGroup.com