social media management tools and analytics we will cover
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SOCIAL MEDIA MANAGEMENT TOOLS AND ANALYTICS We Will Cover: What to - PowerPoint PPT Presentation

SOCIAL MEDIA MANAGEMENT TOOLS AND ANALYTICS We Will Cover: What to Post Analytics What to Say Facebook Where to Find Good Twitter Content LinkedIn When to Post Multi-Platform Tools Timing HootSuite


  1. SOCIAL MEDIA MANAGEMENT TOOLS AND ANALYTICS

  2. We Will Cover:  What to Post  Analytics  What to Say  Facebook  Where to Find Good  Twitter Content  LinkedIn  When to Post  Multi-Platform Tools  Timing  HootSuite  Frequency  TweetDeck  Bit.ly

  3. What on Earth Do I Post?  It’s not about selling  10-20% is about you  Who are you?  What does your audience want?  Create a “gimmick” for certain days  Create an editorial calendar

  4. What on Earth do I Post?  Proprietary content  In your voice and style  Try to prompt a response  Great third-party content  Industry trade publications  Membership journals  Alltop.com

  5. When Should I Post?  Statistics Say…  Facebook  Between 12 and 2  Between 7 and 9  Twitter  At least 7-10 times a day  LinkedIn  At least 3 times a day

  6. When Should I Post?  Be aware of your audience  Are they worldwide?  Watch analytics  Are they interacting at certain times?  When are they on-line?  Gauge response  Do they “like”, “Share”, “retweet”, “+1”?

  7. Facebook

  8. Facebook Insights  Free  Available for all pages you admin  Wealth of FREE information

  9. Twitter Analytics

  10. Twitter Analytics (Ad Platform)

  11. Twitter Analytics (Ad Platform)

  12. LinkedIn

  13. Bit.ly

  14. Multi-Platform Tools

  15. Multi-Platform Tools  Not totally free  HootSuite  Sprout Social

  16. HootSuite

  17. TweetDeck

  18. Sprout Social

  19. Yes, there are free tools. Alexa Bit.ly Google Analytics Facebook Insights Hootsuite All Facebook Stats YouTube Insight Twitter Search Topsy Tweetstats Sprout Social Alternion Twitter Counter Technorati Social Mention Blogpulse Social Mention

  20. Thank You! Make sure we connect: Twitter.com/CraigEYaris Twitter.com/KevinSRyan Linkedin.com/in/CraigEYaris Linkedin.com/in/KevinSRyan Facebook.com/SocialRibbit Facebook.com/KSRyanGrou p www.SocialRibbit.com www.KSRyanGroup.com

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