Social Media is FUN CINDY HUSAR-MARSCHKE Regional Sales Director - PDF document

2/12/2020 Social Media is FUN CINDY HUSAR-MARSCHKE Regional Sales Director Yangs 5th Taste 1 Objectives 1. Why is Social Media important? 2. Benefits of using social media 3. How to use Social Media ‒ What information do you share? ‒ What information do you NOT share? ‒ How to post and how often 2 2 Why is Social Media Important? At least 2/3 of the population In 2018, there were is on social media. Social 3.196 billion social media media for schools is an users worldwide. expectation, and no longer optional. Adults 18+ spent on average Around two-thirds (68%) of of 45 minutes per day U.S. adults use Facebook. on social media. 3 3 1

2/12/2020 Benefits of Social Media Usage Social Media tools provide stronger connections to students, parents, fellow educators, and the local community. There are many benefits to using it for schools:  Quick and easy access for families  Building a community network  Easy to use, share and update  Sharing exciting news  An extension of your school or district website  Share the same vision as your district 4 4 How to use Social Media Android Apple iPhone 5 5 Facebook | The Watercooler Content that works well on Facebook:  Regular and Live videos  Stories – You can also directly post your Instagram story to your Facebook story.  Nutrition department faculty profiles  Student spotlights  News on Nutrition Department  Blogs 6 6 2

2/12/2020 Facebook | The Watercooler 7 7 Instagram | The Storefront Content that works well on Instagram:  High quality images  Hashtags: #socialmediaisfun  Video clips  Post on Instagram and Facebook all at once  "Stories" ‒ Short, 15-second photo or video clips that disappear after 24 hours and are viewed by clicking your Instagram profile picture. 8 8 Instagram| The Storefront 9 9 3

2/12/2020 Managing Sites  Post Daily – at least 1x per day  Assign admins  Use visuals!  Meals, menus, “national days”, samplings days  Use care when posting photos of children  Hashtags ‒ Tag schools, districts, associations, etc. #schoolnutritionassociation 10 10 Questions? 11 11 Contact Cindy Husar-Marschke Regional Sales Director Yangs 5 th Taste (414) 333 ‐ 5578 cindy@yangs5thtaste.com cindyhm123 12 12 4