Social Media is FUN CINDY HUSAR-MARSCHKE Regional Sales Director - - PDF document

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Social Media is FUN CINDY HUSAR-MARSCHKE Regional Sales Director - - PDF document

2/12/2020 Social Media is FUN CINDY HUSAR-MARSCHKE Regional Sales Director Yangs 5th Taste 1 Objectives 1. Why is Social Media important? 2. Benefits of using social media 3. How to use Social Media What information do you share?


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2/12/2020 1

CINDY HUSAR-MARSCHKE

Social Media is FUN

Regional Sales Director Yangs 5th Taste

Objectives

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  • 1. Why is Social Media important?
  • 2. Benefits of using social media
  • 3. How to use Social Media

‒ What information do you share? ‒ What information do you NOT share? ‒ How to post and how often

Why is Social Media Important?

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At least 2/3 of the population is on social media. Social media for schools is an expectation, and no longer

  • ptional.

Adults 18+ spent on average

  • f 45 minutes per day
  • n social media.

Around two-thirds (68%) of U.S. adults use Facebook. In 2018, there were 3.196 billion social media users worldwide.

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Benefits of Social Media Usage

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Social Media tools provide stronger connections to students, parents, fellow educators, and the local community. There are many benefits to using it for schools:

  • Quick and easy access for families
  • Building a community network
  • Easy to use, share and update
  • Sharing exciting news
  • An extension of your school or district website
  • Share the same vision as your district

How to use Social Media

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Android Apple iPhone

Facebook | The Watercooler

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Content that works well on Facebook:

  • Regular and Live videos
  • Stories

– You can also directly post your Instagram story to your Facebook story.

  • Nutrition department faculty profiles
  • Student spotlights
  • News on Nutrition Department
  • Blogs

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Facebook | The Watercooler

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Instagram | The Storefront

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Content that works well on Instagram:

  • High quality images
  • Hashtags: #socialmediaisfun
  • Video clips
  • Post on Instagram and Facebook

all at once

  • "Stories"

‒ Short, 15-second photo or video clips that disappear after 24 hours and are viewed by clicking your Instagram profile picture.

Instagram| The Storefront

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Managing Sites

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  • Post Daily – at least 1x per day
  • Assign admins
  • Use visuals!
  • Meals, menus, “national days”, samplings days
  • Use care when posting photos of children
  • Hashtags

‒ Tag schools, districts, associations, etc.

#schoolnutritionassociation

Questions?

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Contact

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Cindy Husar-Marschke

Regional Sales Director Yangs 5th Taste

cindyhm123 cindy@yangs5thtaste.com (414) 333‐5578

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