Reporting Data in the Social Media World Panel Title: Practical Applications for Social Media in Survey Research Casey Langer Tesfaye American Institute of Physics AAPOR 69 th Annual Conference 5/16/2014
2 Problem • It has always been difficult to control the trajectory of published data • Can we leverage social media to increase Awareness of trajectory? Accessibility of findings? Accuracy of interpretations? AAPOR 69 th Annual Conference 5/16/2014
3 Proposed solution- topical case study • Twitter search stream Women + physics September + October 2013 At the Solvay Conference on Physics in 1927, the only woman in attendance was Marie Curie (bottom row, third from left). Source: http://ontd-political.livejournal.com/10806258.html#ixzz30UyWOvOz AAPOR 69 th Annual Conference 5/16/2014
4 AAPOR 69 th Annual Conference 5/16/2014
5 Proposed solution- topical case study • Twitter search stream Women + physics September + October 2013 • Find references to survey data Look for patterns AAPOR 69 th Annual Conference 5/16/2014
6 Proposed solution- topical case study • Twitter search stream Women + physics September + October 2013 • Find references to survey data Look for patterns • Goal: practical, data-driven recommendations AAPOR 69 th Annual Conference 5/16/2014
7 Corey S. Powell ?@coreyspowell Oct 10 Men and women really do communicate differently...according to an analysis of old Enron emails. https://medium.com/the-physics-arxiv- blog/e7dbd9d6a518 … View summary Reply Retweet Favorite More Olivier DA COSTA ?@olivierdacosta Oct 10 Why Are There Still So Few Women in Science? ¦ NYT - Meg Urry, professor of physics and astronomy at Yale http://nyti.ms/18ROWK9 View summary Reply Retweet Favorite More Physics ?@Physics360 Oct 10 Women: Life Sciences v. the Lifeless Sciences: My current Taki's article reflects upon an impassioned New York... http://bit.ly/19jPruC Expand Reply Retweet Favorite More James Holloway ?@grasshapa Oct 9 “Data Mining Reveals the Emotional Differences in Emails Written by Men and Women” by @ arxivblog https://medium.com/the-physics-arxiv- blog/e7dbd9d6a518 … View summary Reply Retweet Favorite More Matthew Feickert ?@HEPfeickert Oct 9 For those applying to grad school in physics, you should seriously consider a department's Female Friendliness. | http://www.aps.org/programs/women/female- friendly/index.cfm … Expand Reply Retweet Favorite More AAPOR 69 th Annual Conference 5/16/2014
8 Working with Twitter data • Twitter data needs a framework or structure • Generalizing conclusions is tricky territory Completeness Representativeness • BUT there is much to be learned AAPOR 69 th Annual Conference 5/16/2014
9 Data Structure • First goal: transform the data into a usable form Text 1 url 1 Text 2 url 2 Text 3 AAPOR 69 th Annual Conference 5/16/2014
10 Some basic numbers • Dataset had 1894 lines, which collapsed down to 251 tweets AAPOR 69 th Annual Conference 5/16/2014
11 Groom the data • Isolate relevant tweets Some don’t reference survey data or relevant articles AAPOR 69 th Annual Conference 5/16/2014
12 Grooming text data is challenging • I only want references to pieces that report survey data but how? AAPOR 69 th Annual Conference 5/16/2014
13 Some Tweets are easy to remove AAPOR 69 th Annual Conference 5/16/2014
14 Some are harder to judge AAPOR 69 th Annual Conference 5/16/2014
15 Automating is the way to go • In a larger scale data set, manual investigations are impossible Start with a sample, develop a strategy, hone and measure its effectiveness AAPOR 69 th Annual Conference 5/16/2014
16 Structure the data survey Original Auto data source link auto text link handle Tweet text date http://www.nyt Only 20% of physics imes.com/2013 PhDs are awarded to /10/06/magazi Why Are http: women. And only ne/why-are- There Still //nyti 14% of US physics there-still-so- So Few .ms/1 @Sandra professors are few-women-in- Women in 8RO AusmaPE women. #STEM 1 0 science.html Science? WK9 ng #persevere 10/14 AAPOR 69 th Annual Conference 5/16/2014
17 Some metrics • 40% of the tweets containing links led to survey data (n=74) Only 6 of those tweets linked to original sources AAPOR 69 th Annual Conference 5/16/2014
18 Looking for a starting point • How to group Tweets or sources that belong together? AAPOR 69 th Annual Conference 5/16/2014
19 Link duplication • Many different ways to look at links Link in Tweet (lowest # of dupes) Full link of referred url Autolink from url AAPOR 69 th Annual Conference 5/16/2014
20 Link duplication • By Autotext: 52 of 74 Tweets were in duplicate sets AAPOR 69 th Annual Conference 5/16/2014
21 Largest set: 25 Tweets AAPOR 69 th Annual Conference 5/16/2014
22 NY Times article • Date range of Tweets October 3-20 7 6 5 4 3 2 1 0 Oct 3 Oct 5 Oct 7 Oct 9 Oct 13 Oct 15 Oct 20 AAPOR 69 th Annual Conference 5/16/2014
23 The Viral Myth and Justin Bieber Effect Source: http://www.technologyreview.com/view/512271/researchers-peek-at-the-structure-of-the-viral-internet/ Original paper: http://research.microsoft.com/pubs/176494/diffusion.pdf AAPOR 69 th Annual Conference 5/16/2014
24 Second largest set: 13 Tweets AAPOR 69 th Annual Conference 5/16/2014
25 Let’s Talk about Autotext AAPOR 69 th Annual Conference 5/16/2014
26 Why Are There Still So Few Women in Science? Long but interesting. Why there are fewer women in Physics. Why are their so few women in science (and especially physics)? An amazing longform piece by Eileen Pollack. Physics grad ponders, " Why so few #womeninscience ?" Women and science still don't mix, and this former physics student wants to know why At the Solvay Conference on Physics in 1927, the only woman in attendance was Marie Curie. Before @EileenPollack had an MFA & led workshops in Tent: Creative Writing, she studied physics. #womeninscience Tho useful, this piece tells only part of the story. RT @AliciaMorga My high school didn't even have a physics class Former top physics pupil at Yale seeks out former classmates and professors to figure out why there are still so... Fascinating read on why, for ex, only 1/5 of Physics PhDs go to women "@nytimes: Why are so few women in science? As one of *very* few women in the physics program @UTAustin in the mid-80s, this hits 2 close 2 home. Excellent review by the NYT of the physics world for women... Challenges we have all faced with stereotypes My HS biology, chemistry & physics teachers were women. Unusual and fortunate for me. #stem #edu 11 girls out of 85 in my college physics class. Trying hard to recruit more We need content rich teachers, but no mention of as a career for Yale Physics majors? #WhatitTakes #EducationNation Women in science: one-fifth of physics PhD's in the US are awarded to women and only half of those are Americans. Interesting read. Why are there still so few women in science? More women in medical research than physics, luckily. Only 14% of US physics professors are #women. Is a change in culture the key to parity? My @Penn physics PhD class was 50% female. #goupenn Why Are There Still So Few Women in Science? Why Are There Still So Few Women in Science? If only one person had said, "You can do this." Only 20% of physics PhDs are awarded to women. And only 14% of US physics professors are women. #STEM #persevere Mostly, though, I didn’t go on in physics because not a single professor encouraged me to go to graduate school. Female Physics Professor @Yale discusses the barriers for women in science Well that's alarming: "Of all the physics professors in the United States, only 14 percent are women." AAPOR 69 th Annual Conference 5/16/2014
27 Tweets come from a variety of sources • Text comes from: Autotext Title photo caption article content from the user themselves AAPOR 69 th Annual Conference 5/16/2014
28 Tweets use a variety of strategies • Strategies include Summarizing the story Personalizing the story Pulling out key points Commentary about the article AAPOR 69 th Annual Conference 5/16/2014
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