Social Media for Social Enterprises Animikii Indigenous Technology - - PowerPoint PPT Presentation

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Social Media for Social Enterprises Animikii Indigenous Technology - - PowerPoint PPT Presentation

Nov 06, 2023 342 likes •514 views

Social Media for Social Enterprises Animikii Indigenous Technology Grounded in Place - I am from Treaty Six Territory, with relations from the Alexis Nakota Sioux Nation. My mother is a settler of Danish/Irish ancestry and my father is Stoney.

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Social Media for Social Enterprises

Animikii Indigenous Technology

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  • I am from Treaty Six Territory, with relations from the

Alexis Nakota Sioux Nation. My mother is a settler of Danish/Irish ancestry and my father is Stoney.

  • I am grateful to live and work on the traditional

territories of the Lekwungen (SONGHEES) People.

  • Digital Communications Strategist at Animikii

Grounded in Place

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“We believe in smart people and dumb phones. We believe in human potential and intelligence. We believe in depth, nuance, simplicity, and complexity. We know social media is no longer democratic, led by advertising, and built off the same algorithms used by slot machine designers – it’s addictive, dangerous, and unhealthy,”

  • by Manning Bancroft, founder of Australian Indigenous

Mentoring Experience (AIME)

Quote

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What Can We Do Different?

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  • Come from a place of truth, love, and authenticity
  • Eg, #SundayReads affiliate links - we say what the

money raised is going towards

  • Everything is rooted in the 7 Grandfather Teachings
  • Focus on Inbound Marketing

Shift our Understanding

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  • Curate content you know your audience will enjoy or use.
  • Eg. www.animikii.com/news or our News River
  • See yourself as a tool your audience uses for info

Inbound Marketing

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How to Use Social Campaigns to Speak Your Truth

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Respect your audience by taking the time to get to know them.

  • Who are you talking to?
  • How do they talk?
  • What do they like?
  • What do they do?

Step 1: Audience

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  • Be honest about what you think you can accomplish.
  • Make sure your goals are SMART

○ Specific ○ Measurable ○ Assignable ○ Relevant ○ Time-based

Step 2: Goals

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Get creative and tell the truth.

  • Use a multi-channel approach
  • Find (and use) influencers
  • Be engaged
  • Research competitors
  • Use your brand

Step 3: Strategies

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Capitalize on the wisdom of your peers by using a content calendar to plan your posts.

  • Plan multiple campaigns at once
  • See the “big picture”
  • Spontaneity is great, but planning is a lot less

stressful!

Step 4: Plan

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Now is the time for courage :)

  • Save time by using something like Buffer
  • Stay alert for engagements
  • Take note of what seems to work and what

doesn’t

  • Accept that some content will flop. It’s all

part of the learning process.

Step 5: Launch

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You did it!

  • What worked and what didn’t and why?
  • If I were to do it again, what would I do?
  • Lessons learned?
  • Did I accomplish my goals? Why or why not?
  • Stay humble. Ask your peers for help and

advice for next time.

Step 6: Analytics

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  • Videos > Graphics > Text
  • EVERYTHING is potential content
  • Plan ahead
  • Go mobile
  • Be spontaneous
  • Don’t force it

Tips & Tricks

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  • ContentGems
  • Buffer
  • Spark Video
  • Canva
  • Google Sheets
  • Unsplash
  • Pexels
  • Campaign Monitor

Resources

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Animikii Inc. 210-1100 Admirals Rd. Victoria, BC V9A 2P6

Thank You, ĩsniyés.

(877) 589-2899 info@animikii.com www.animikii.com