Social Media for Social Enterprises Animikii Indigenous Technology

Grounded in Place - I am from Treaty Six Territory, with relations from the Alexis Nakota Sioux Nation. My mother is a settler of Danish/Irish ancestry and my father is Stoney. - I am grateful to live and work on the traditional territories of the Lekwungen (SONGHEES) People. - Digital Communications Strategist at Animikii

Quote “We believe in smart people and dumb phones. We believe in human potential and intelligence. We believe in depth, nuance, simplicity, and complexity. We know social media is no longer democratic, led by advertising, and built off the same algorithms used by slot machine designers – it’s addictive, dangerous, and unhealthy,” - by Manning Bancroft, founder of Australian Indigenous Mentoring Experience (AIME)

What Can We Do Different?

Shift our Understanding - Come from a place of truth, love, and authenticity - Eg, #SundayReads affiliate links - we say what the money raised is going towards - Everything is rooted in the 7 Grandfather Teachings - Focus on Inbound Marketing

Inbound Marketing - Curate content you know your audience will enjoy or use. Eg. www.animikii.com/news or our News River - See yourself as a tool your audience uses for info

How to Use Social Campaigns to Speak Your Truth

Step 1: Audience Respect your audience by taking the time to get to know them. ● Who are you talking to? ● How do they talk? ● What do they like? ● What do they do?

Step 2: Goals ● Be honest about what you think you can accomplish. ● Make sure your goals are SMART ○ S pecific ○ M easurable ○ A ssignable ○ R elevant ○ T ime-based

Step 3: Strategies Get creative and tell the truth . ● Use a multi-channel approach ● Find (and use) influencers ● Be engaged ● Research competitors ● Use your brand

Step 4: Plan Capitalize on the wisdom of your peers by using a content calendar to plan your posts. ● Plan multiple campaigns at once ● See the “big picture” ● Spontaneity is great, but planning is a lot less stressful!

Step 5: Launch Now is the time for courage :) ● Save time by using something like Buffer ● Stay alert for engagements ● Take note of what seems to work and what doesn’t ● Accept that some content will flop. It’s all part of the learning process.

Step 6: Analytics You did it! ● What worked and what didn’t and why? ● If I were to do it again, what would I do? ● Lessons learned? ● Did I accomplish my goals? Why or why not? ● Stay humble . Ask your peers for help and advice for next time.

Tips & Tricks ● Videos > Graphics > Text ● EVERYTHING is potential content ● Plan ahead ● Go mobile ● Be spontaneous ● Don’t force it

Resources ● ContentGems ● Buffer ● Spark Video ● Canva ● Google Sheets ● Unsplash ● Pexels ● Campaign Monitor

Thank You, ĩsniyés. Animikii Inc. (877) 589-2899 210-1100 Admirals Rd. info@animikii.com Victoria, BC V9A 2P6 www.animikii.com

Social Media for Social Enterprises Animikii Indigenous Technology - PowerPoint PPT Presentation

Social Media for Social Enterprises Animikii Indigenous Technology Grounded in Place - I am from Treaty Six Territory, with relations from the Alexis Nakota Sioux Nation. My mother is a settler of Danish/Irish ancestry and my father is Stoney.

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