Social Media for Basic Food Basic Food Education Forum April 2019 - - PowerPoint PPT Presentation

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Social Media for Basic Food Basic Food Education Forum April 2019 - - PowerPoint PPT Presentation

Oct 25, 2023 339 likes •589 views

Social Media for Basic Food Basic Food Education Forum April 2019 What is is Social Media? Websites and applications that are designed to allow people to share content quickly, efficiently, and in real- time

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Social Media for Basic Food

Basic Food Education Forum April 2019

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What is is Social Media?

“Websites and applications that are designed to allow people to share content quickly, efficiently, and in real-time”

(www.thebalancesmb.com/what-is-social-media-2890301)

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Top 5 Social Media Pla latforms

73% 73% 68% 68% 35% 35% 29% 29% 27% 27%

0% 10% 20% 30% 40% 50% 60% 70% 80% YouTube Facebook Instagram Pinterest Snapchat

TOP SOCIAL MEDIA PLATFORMS USED BY U.S. ADULTS (2018)

(https://www.pewinternet.org/fact-sheet/social-media/) (https://blog.hootsuite.com/twitter-statistics/)

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Best Social Media Str trategies for Non-Profits

  • Determine social media’s role and goals
  • Identify your target audience
  • Post frequently, engage audiences and empower

advocates

(https://sproutsocial.com/insights/nonprofit-social-media-guide/)

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Determine social media’s role and goals

  • Always connect back to

communications strategy and

  • rganization’s mission
  • Goals should be clear and

measurable

(https://sproutsocial.com/insights/nonprofit-social-media-guide/)

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Id Identify your ta target audience

  • Use social media analytics or data

to learn more

  • Don’t feel like you have to be on

every social media network

  • Choose the right social media

platform for specific audiences

(https://sproutsocial.com/insights/nonprofit-social-media-guide/)

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Fac acebook (When ar are you

  • ur fol
  • llo

lowers on

  • nli

line?)

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Post consistently, , engage audiences and empower advocates

  • Implement a social media

calendar

  • Connect with audiences and build

communities

  • Keep your supporters and

stakeholders in the loop

(https://sproutsocial.com/insights/nonprofit-social-media-guide/)

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Effective and non-effective social media (WithinReach examples)

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Eff ffective Example #1

  • Original and branded photo of
  • ur staff
  • Engages audience with a call to

action

  • Good understanding of our

audience and goals

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Eff ffective Example #2

  • Original social media campaign

and unique hashtag

  • Engages audience with a call to

action

  • Good engagement, via “shares”,

from stakeholders

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Eff ffective Example #3

  • Good image and connects to

external link

  • Tagged relevant organizations
  • Highlights more than just

eligibility guidelines

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Non Non-Effective Example #1

  • Poor image; no link in post
  • No engagement
  • Little understanding of audience

needs/interest

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Non Non-Effective Example #2

  • Copy is too long
  • Lack of engagement
  • Little understanding of audience
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How can you create effective social media for Basic Food?

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Esta tablis ish a social media cale lendar

  • Plan and schedule your content

ahead of time

  • Helps to connect back to goals

and other communication strategies

(https://sproutsocial.com/insights/nonprofit-social-media-guide/)

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Calendar Example: Wit ithinReach

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Create engaging content

  • Utilize visual content, keep copy

short

  • Direct your audience to external

links or sites

  • Experiment with humor– ONLY if

it suits your audience

(https://sproutsocial.com/insights/nonprofit-social-media-guide/)

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Make Basi sic Food more th than elig ligib ibili lity guidelines

  • Highlight Basic Food benefits
  • Share content that is food related

(https://sproutsocial.com/insights/nonprofit-social-media-guide/)

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Engage with ith your audience and su supporters

  • Be responsive
  • Utilize tagging
  • Stay updated and relevant
  • Encourage and educate your

stakeholders

(https://sproutsocial.com/insights/nonprofit-social-media-guide/) (https://blog.hootsuite.com/social-media-trends/)

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Acti tivity Tim ime! Create your own Facebook Post

  • Goa
  • al of
  • f po

post t = In Increase kno nowledge of

  • f Basic Food

be benefi fits ts among you

  • ur aud

udience

  • Ch

Choose you

  • ur tar

target aud udience (i.e (i.e. lo low-income families, col college stu students ts, , etc.)

  • Ch

Choose the the be best t ph photo (r (rig ight) for you

  • ur po

post OR OR se search for you

  • ur own!

1 2 3 4

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Connect wit ith Wit ithinReach!

Facebook: : @WithinReachWA Twitter: @WithinReachWA In Instagram: @withinreachwa Lin inkedIn: WithinReach YouTube: withinreachwa

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Questions?