Social Media For Event pros @Nick . Borelli #myilea - PowerPoint PPT Presentation

Social Media For Event pros @Nick . Borelli #myilea nickborelli.com/ileamsp @NickBorelli

nick borelli President / Strategist of Borelli Strategies • Digital Marketing Consultant for Events & Event Suppliers. • Digital Engagement Strategist for Event Producers • International Speaker • Contributor to Event Manager Blog NickBorelli.com @Nick . Borelli #myilea nickborelli.com/ileamsp @NickBorelli

nick borelli Member of the ILEA • ILEA International Marcom Chair • 2015 - 2016 ILEA International Volunteer of the Year • Immediate Past President - ILEA Cleveland Former: • ILEA Live Committee - 3 Years • ILEA Cleveland VP of Communications - 5 Years • ILEA International Marcom Committee - 4 Years • ILEA Ohio WOW Awards Marketing Chair - 3 Years • ILEA Cleveland Day of Education - Ed Chair @Nick . Borelli #myilea nickborelli.com/ileamsp @NickBorelli

nick borelli Event Industry Lifer • SEARCH Foundation Marketing Chair • SEPA Advisory Council • Events Uncovered Advisory Council • Ambassador of Catersource Conference @ Nick . Borelli @ NickBorelli @Nick . Borelli #myilea nickborelli.com/ileamsp @NickBorelli

@Nick . Borelli #myilea nickborelli.com/ileamsp @NickBorelli

@Nick . Borelli #myilea nickborelli.com/ileamsp @NickBorelli

Speaker Agreement You Can: I Will To: • Ask Questions Any Time. • TRY To Stick To The • Look At Your Phone At Any Time • Time I Was Given. • With No Fear Of Judgement. • Share These Slides. • Steal Everything* • Make Myself Available • E-Mail Me Directly With Questions. After This To Continue The Discussion. * I stole this from Dan Berger of Social Tables @Nick . Borelli #myilea nickborelli.com/ileamsp @NickBorelli

This Is What I See B A @Nick . Borelli #myilea nickborelli.com/ileamsp @NickBorelli

This Is What I See @Nick . Borelli #myilea nickborelli.com/ileamsp @NickBorelli

Why Doesn’t This Feel Right? @Nick . Borelli #myilea nickborelli.com/ileamsp @NickBorelli

Event Pros Are NOT Rock Stars @Nick . Borelli #myilea nickborelli.com/ileamsp @NickBorelli

Rock Stars Are All Like… @Nick . Borelli #myilea nickborelli.com/ileamsp @NickBorelli

Event Pros Let Rock Stars Be Rock Stars @Nick . Borelli #myilea nickborelli.com/ileamsp @NickBorelli

“Every day is a work day for her, so every day is a work day for the rest of us… If she needs to get dressed, if she needs to get up, then I need to work and make sure that she has clothes on, make-up on, hair on, has drunk some water, taken her medication and had something to eat, which is every day of her life.” “I was by her side virtually 24 hours a day, seven days a week. That includes sleeping in the same bed with her because she did not sleep alone… I had no privacy, no chance to talk to any family, no chance to talk to any friends, no chance to have sex if I wanted to have sex. There was no chance to do anything.” - Jennifer O’Neil @Nick . Borelli #myilea nickborelli.com/ileamsp @NickBorelli

Lady Gaga says… “…a good assistant “is somebody that can anticipate what you need before you need it, so they buy it for you, or they can set it up for you.” @Nick . Borelli #myilea nickborelli.com/ileamsp @NickBorelli

Not An An Event Pro Event Pro @Nick . Borelli #myilea nickborelli.com/ileamsp @NickBorelli

Movies Don’t Happen Without PA s Nothing Happens Without Coffee @Nick . Borelli #myilea nickborelli.com/ileamsp @NickBorelli

When Things Get Tough, You Don’t Get To Scream & Yell…You Suck It Up @Nick . Borelli #myilea nickborelli.com/ileamsp @NickBorelli

That’s Why This Doesn’t Feel Right. @Nick . Borelli #myilea nickborelli.com/ileamsp @NickBorelli

Social Media Platforms Are Neutral @Nick . Borelli #myilea nickborelli.com/ileamsp @NickBorelli

Opportunities Are All Around Us @Nick . Borelli #myilea nickborelli.com/ileamsp @NickBorelli

@Nick . Borelli #myilea nickborelli.com/ileamsp @NickBorelli

We’re All Publishers But We’re Not All Oprah @Nick . Borelli #myilea nickborelli.com/ileamsp @NickBorelli

Don’t think of your marketing strategy as how often you can post. Think about how you can make the most amount of people feel good. @Nick . Borelli #myilea nickborelli.com/ileamsp @NickBorelli

What You Say How You Say It @Nick . Borelli #myilea nickborelli.com/ileamsp @NickBorelli

Talk About Your Client’s Mission @Nick . Borelli #myilea nickborelli.com/ileamsp @NickBorelli

For Most Of Us, 
 It’s Not About How Many Likes, But Who @Nick . Borelli #myilea nickborelli.com/ileamsp @NickBorelli

Perspective “A/V doesn’t save lives usually, but we do help those who do clearly communicate ideas that will impact the health of tens of thousands…and that’s a pretty great feeling.” @Nick . Borelli #myilea nickborelli.com/ileamsp @NickBorelli

Social Media Strategies of Generosity @Nick . Borelli #myilea nickborelli.com/ileamsp @NickBorelli

Twitter Lists Best Clients Pipeline Allies 
 Community Leaders Industry Luminaries @Nick . Borelli #myilea nickborelli.com/ileamsp @NickBorelli

#TSEThankList “Campaign” @Nick . Borelli #myilea nickborelli.com/ileamsp @NickBorelli

#TSEThankList “Campaign” @Nick . Borelli #myilea nickborelli.com/ileamsp @NickBorelli

Who can you Recognize & Celebrate today? @Nick . Borelli #myilea nickborelli.com/ileamsp @NickBorelli

Recognize The Unsung Heroes @Nick . Borelli #myilea nickborelli.com/ileamsp @NickBorelli

Recognize your team @Nick . Borelli #myilea nickborelli.com/ileamsp @NickBorelli

Facebook Friendships @Nick . Borelli #myilea nickborelli.com/ileamsp @NickBorelli

Facebook Friendships @Nick . Borelli #myilea nickborelli.com/ileamsp @NickBorelli

Selfish Networking Doesn't Work @Nick . Borelli #myilea nickborelli.com/ileamsp @NickBorelli

“You can make more friends in two months by becoming interested in other people than you can in two years by trying to get other people interested in you.” Dale Carnegie, How to Win Friends and Influence People @Nick . Borelli #myilea nickborelli.com/ileamsp @NickBorelli

Awards Event Campaign 170 Potential Tweets Written 26 “First To Press” Tweet Congratulations Sent “It’s Not That I’m So Smart, It’s Just That I Stay With Problems Longer.” Albert Einstein @Nick . Borelli #myilea nickborelli.com/ileamsp @NickBorelli

@Nick . Borelli #myilea nickborelli.com/ileamsp @NickBorelli

Every Press Opportunity Is An Opportunity To Shine The Light On Others @Nick . Borelli #myilea nickborelli.com/ileamsp @NickBorelli

Every Press Opportunity Is An Opportunity To Shine The Light On Others @Nick . Borelli #myilea nickborelli.com/ileamsp @NickBorelli

Most Powerful Testimonial You Can Give Online Are LinkedIn Recommendations @Nick . Borelli #myilea nickborelli.com/ileamsp @NickBorelli

The Six G’s of Social Media • Genuine •Greedy • Generous •Grandstanding • Grateful •Generic @Nick . Borelli #myilea nickborelli.com/ileamsp @NickBorelli

Get These Slides & Articles On Social Media For Events Thanks For Coming! NickBorelli.com/ILEAMSP @Nick . Borelli #myilea nickborelli.com/ileamsp @NickBorelli

@Nick . Borelli #myilea nickborelli.com/ileamsp @NickBorelli

Snapchat Instagram’s Facebook Geofilters Algorithm Live Instagram Facebook LinkedIn Stories Ads / Boost Posting @Nick . Borelli #myilea nickborelli.com/ileamsp @NickBorelli

Social Media FAQs How often and when What social medias should I post? should I be on? Who should post for our How many followers company? should I have? @Nick . Borelli #myilea nickborelli.com/ileamsp @NickBorelli

if You Invest In Only ONe Social Media For Your Events or Event company Make it Instagram @Nick . Borelli #myilea nickborelli.com/ileamsp @NickBorelli

STORIES IG Stories > Snapchat • Discoverability • Larger Audience • Broader Demographics • Business Accounts • Simpler Interface @Nick . Borelli #myilea nickborelli.com/ileamsp @NickBorelli

STORIES Snapchat > IG Stories • More Functions • Geotags • Loyal Userbase • Own The 13-18 Market • More Fun @Nick . Borelli #myilea nickborelli.com/ileamsp @NickBorelli

LIVE Instagram Live • No Archival • Makes use of Your IG Followers • Highlighted in stories • Treat it like an event @Nick . Borelli #myilea nickborelli.com/ileamsp @NickBorelli