Social Media for Auditors Annual Conference of the College and - - PowerPoint PPT Presentation

Social Media for Auditors

Annual Conference of the College and University Auditors of Virginia

Jim Hanchett May 6, 2019

Social Media

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What is it? Websites that encourage interactivity (the “social”), sharing of messages or images, and conversation that is open to all or to a select community.

Social Media

Who uses it? 73% of US adults use YouTube 68% use Facebook 35% use Instagram Why? Entertainment Information Community

What’s old, what’s new

First tier: Facebook, YouTube, LinkedIn, Twitter, Instagram Emerging: TikTok What the kids use: Snapchat Going away, thankfully: YikYak

What’s it good for in AuditorNation?

• See what leaders in the industry are saying

(follow ACUA’s accounts)

• Build your “brand” (go to Twitter, see how

follows ACUA, follow them, they follow you, now you’re a big shot)

• Get industry news (search “university

auditors” on Facebook

ACUA What’s everybody else doing?

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How do I get started?

• 1. Look around, anyone can browse
• 2. Consider a Twitter feed, follow

your university accounts and the ACUA followers. Post and Retweet.

• 3. Do nothing and ignore it all. You

and the world will survive.

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I don’t want to get in trouble

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• Think before you post, whether on personal

accounts or professional.

• Set up a professional account with your title

and affiliation. Keep the personal stuff to personal accounts. Don’t get confused.

• It’s all permanent, even after you die.

Suggestions to ponder

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• Find out who is in charge of social media at your

university. Let them know when you have news.

• Start a CUAV Facebook page that is closed to
• utsiders. Talk amongst yourselves. Or start a

public page.

• Encourage ACUA to be more active.

Questions?

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