Social Media Audit: Dutch Bros. Coffee Maddie Beaulieu, Nicole - - PowerPoint PPT Presentation

Social Media Audit: Dutch Bros. Coffee

Maddie Beaulieu, Nicole Rideout, Taylor Davis and Joe Albertine

200+ Locations in Seven States Customer Service/Attitude Franchising Strategy

Dutch Bros. Coffee Social Audience Per Channel

*number of likes, favorites, retweets and thumbs-ups across platforms

Dutch Bros. Coffee Social Engagement Per Channel

Types of Content

• Promotional
• CSR
• Photos of cup

Frequency of Posts Interaction

Facebook

#Hashtags

Dutch Bros Twitter Content

Quote/Response Original Retweet

Competitors

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Followers

Followers Tweets

• 36,700 followers
• On average, Dutch Bros posts roughly

4-5 photos a week

• Posts receive an average of 2,000

likes and twenty comments

• In the past three months, Dutch Bros

has made a total of 91 posts on Instagram

Instagram

Positive Aspects

• Reliability of posts (you can

expect to see a post every

• ne to two days)
• Variety of posts: promotional

posts, photos of various beverages, social media campaigns and more

• Successful in creating a

personal connection to their followers and fostering a community between the brand, its employees and customers

Instagram Followers: Dutch Bros. vs.

Competitors

Number of Posts: Dutch Bros. vs. Competitors

Competitor

YouTube

YouTube

YouTube –– Video Content

Conversation Analysis

Five Stars on Yelp Growing business Happy customers

Suggestions

• Focus on original Twitter

content

• More videos on YouTube
• Interact more with the

audience on Facebook

• Promote Instagram

account

• Snapchat

Drink Up!