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YOUR PRESENTER
#SocialMediaIntro
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SOCIAL MEDIA: AN INTRODUCTION OCTOBER 26, 2015 #SocialMediaIntro - - PowerPoint PPT Presentation
SOCIAL MEDIA: AN INTRODUCTION OCTOBER 26, 2015 #SocialMediaIntro - - PowerPoint PPT Presentation
SOCIAL MEDIA: AN INTRODUCTION OCTOBER 26, 2015 #SocialMediaIntro YOUR PRESENTER NELLA VERA Group Director SERINO/COYNE New York Contact details NVera@serinocoyne.com @spinstripes 2 #SocialMediaIntro ABOUT NELLA 3 @spinstripes OUR
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ABOUT NELLA
@spinstripes
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OUR WORK
@spinstripes
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OUR WORK
@spinstripes
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YOUR AUDIENCES ARE CONSTANTLY CONNECTED. THEY ARE CONSUMING INFORMATION AND ENGAGING WITHIN THE DIGITAL ENVIRONMENT 24 HOURS A DAY.
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THE STATISTICS
@spinstripes
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(SOURCE: NiELSEN)
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THE STATISTICS
@spinstripes
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(SOURCE: NiELSON)
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@spinstripes
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SOCIAL MEDIA
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@spinstripes
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SOCIAL MEDIA
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@spinstripes
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SOCIAL MEDIA
- Provide relevant and useful
content
- Connect with your fans
- Start a conversation
- Provide a human face
- NO PUSH MARKETING
SLIDE 12 FACEBOOK
@spinstripes
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- 3.2 billion likes or
comments per day.
- Likes are 2X as likely
to spend money on your brand
- 250 Billion photos,
350 million added per day
SLIDE 13 FACEBOOK
@spinstripes
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- RELATIONSHIPS
- Connecting and
reconnecting with friends and family
- Sharing personal news
- Posts have to be more
carefully written as they have lasting power
- Photos, video, multi-media
SLIDE 14 TWITTER
@spinstripe
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- SHARED INTERESTS
- Connect with strangers
about issues and topics that are important
- Tool for amplification, can
share a tweet with a huge amount of people quickly
- Never know who will interact
with you.
SLIDE 15 TWITTER
@spinstripes
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- Immediate
- Conversation
- Don’t brag
- Use #hashtags
- Short links
- Don’t spam
- Give credit, RT and shout
- uts
SLIDE 16 INSTAGRAM
@spinstripes
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- PHOTOS
- Share your own photos
- Allow everyone to be an
artist
- Much more personal
experience
- Post to Twitter and Facebook
- No links
- Interactive
SLIDE 17 PINTEREST
@spinstripes
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- PHOTOS
- Curate other people’s
images
- Provides link to website, so
can be a traffic generator
- Virtual scrapbook
- Storytelling through curated
boards
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@spinstripes
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SNAPCHAT
- PHOTOS/VIDEO
- Messaging app
- Ephemeral
- Send story
- Live chat with friends
- SnapCash
- Lenses
- Discover
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@spinstripes
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PERISCOPE
- LIVESTREAM
- Owned by Twitter/full
integration
- Timely
- Instant feedback
- Engagement
- Broadcast to entire
audience or select audience
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@spinstripes
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DON’T FIGHT THE DIGITAL MOVEMENT. GET ON IT.
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@spinstripes
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START WITH WHAT YOU CAN HANDLE.
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@spinstripes
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LEARN TO TELL YOUR STORY WITHOUT A WRITTEN NARRATIVE.
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@spinstripes
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LEARN TO TELL YOUR STORY WITHOUT A WRITTEN NARRATIVE.
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@spinstripes
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LEARN TO TELL YOUR STORY WITHOUT A WRITTEN NARRATIVE.
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Keep the messaging very simple. Short actionable messages.
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@spinstripes
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SIMPLE MESSAGING. SHORT. ACTIONABLE.
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@spinstripes
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SIMPLE MESSAGING. SHORT. ACTIONABLE.
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Invest in good creative.
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@spinstripes
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INVEST IN GOOD CREATIVE
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@spinstripes
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INVEST IN GOOD CREATIVE
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Have a plan.
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Digital is everyone’s job.
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KEY TAKEAWAYS
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- EMBRACE DIGITAL
- LEARN & USE
- DO WHAT YOU CAN HANDLE
AND DO WELL
- INVEST IN GOOD CREATIVE
- HAVE A PLAN
- SOCIAL IS EVERYONE’S JOB
@spinstripes
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THANK YOU
#DigitalStory
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