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SOCIAL MEDIA: AN INTRODUCTION OCTOBER 26, 2015 #SocialMediaIntro - PowerPoint PPT Presentation

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SOCIAL MEDIA: AN INTRODUCTION OCTOBER 26, 2015 #SocialMediaIntro YOUR PRESENTER NELLA VERA Group Director SERINO/COYNE New York Contact details NVera@serinocoyne.com @spinstripes 2 #SocialMediaIntro ABOUT NELLA 3 @spinstripes OUR

  1. SOCIAL MEDIA: AN INTRODUCTION OCTOBER 26, 2015 #SocialMediaIntro

  2. YOUR PRESENTER NELLA VERA Group Director SERINO/COYNE New York Contact details NVera@serinocoyne.com @spinstripes 2 #SocialMediaIntro

  3. ABOUT NELLA 3 @spinstripes

  4. OUR WORK 4 @spinstripes

  5. OUR WORK 5 @spinstripes

  6. YOUR AUDIENCES ARE CONSTANTLY CONNECTED. THEY ARE CONSUMING INFORMATION AND ENGAGING WITHIN THE DIGITAL ENVIRONMENT 24 HOURS A DAY.

  7. THE STATISTICS (SOURCE: NiELSEN) 7 @spinstripes

  8. THE STATISTICS (SOURCE: NiELSON) 8 @spinstripes

  9. SOCIAL MEDIA 9 @spinstripes

  10. SOCIAL MEDIA 10 @spinstripes

  11. SOCIAL MEDIA • Provide relevant and useful content • Connect with your fans • Start a conversation • Provide a human face • NO PUSH MARKETING 11 @spinstripes

  12. FACEBOOK • 3.2 billion likes or comments per day. • Likes are 2X as likely to spend money on your brand • 250 Billion photos, 350 million added per day 12 @spinstripes

  13. FACEBOOK • RELATIONSHIPS • Connecting and reconnecting with friends and family • Sharing personal news • Posts have to be more carefully written as they have lasting power • Photos, video, multi-media 13 @spinstripes

  14. TWITTER • SHARED INTERESTS • Connect with strangers about issues and topics that are important • Tool for amplification, can share a tweet with a huge amount of people quickly • Never know who will interact with you. 14 @spinstripe

  15. TWITTER • Immediate • Conversation • Don’t brag • Use #hashtags • Short links • Don’t spam • Give credit, RT and shout outs 15 @spinstripes

  16. INSTAGRAM • PHOTOS • Share your own photos • Allow everyone to be an artist • Much more personal experience • Post to Twitter and Facebook • No links • Interactive 16 @spinstripes

  17. PINTEREST • PHOTOS • Curate other people’s images • Provides link to website, so can be a traffic generator • Virtual scrapbook • Storytelling through curated boards 17 @spinstripes

  18. SNAPCHAT • PHOTOS/VIDEO • Messaging app • Ephemeral • Send story • Live chat with friends • SnapCash • Lenses • Discover 18 @spinstripes

  19. PERISCOPE • LIVESTREAM • Owned by Twitter/full integration • Timely • Instant feedback • Engagement • Broadcast to entire audience or select audience 19 @spinstripes

  20. DON’T FIGHT THE DIGITAL MOVEMENT. GET ON IT. 20 @spinstripes

  21. START WITH WHAT YOU CAN HANDLE. 21 @spinstripes

  22. LEARN TO TELL YOUR STORY WITHOUT A WRITTEN NARRATIVE. 22 @spinstripes

  23. LEARN TO TELL YOUR STORY WITHOUT A WRITTEN NARRATIVE. 23 @spinstripes

  24. LEARN TO TELL YOUR STORY WITHOUT A WRITTEN NARRATIVE. 24 @spinstripes

  25. Keep the messaging very simple. Short actionable messages.

  26. SIMPLE MESSAGING. SHORT. ACTIONABLE. 26 @spinstripes

  27. SIMPLE MESSAGING. SHORT. ACTIONABLE. 27 @spinstripes

  28. Invest in good creative.

  29. INVEST IN GOOD CREATIVE 29 @spinstripes

  30. INVEST IN GOOD CREATIVE 30 @spinstripes

  31. Have a plan.

  32. Digital is everyone’s job.

  33. KEY TAKEAWAYS • EMBRACE DIGITAL • LEARN & USE • DO WHAT YOU CAN HANDLE AND DO WELL • INVEST IN GOOD CREATIVE • HAVE A PLAN • SOCIAL IS EVERYONE’S JOB 33 @spinstripes

  34. THANK YOU NELLA VERA Group Director SERINO/COYNE New York Contact details NVera@serinocoyne.com @spinstripes 34 #DigitalStory

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