SOAR 2019: Creating VMS’ Strength-Based Strategy 11/2/2019
SOAR Strengths: What can we build on? Opportunities: What are Vermont Medical Society stakeholders ‘asking’ for? Aspirations: What do we care deeply about? Results: How do we know we are succeeding?
SOAR Process Preparation: Data & Insight gathering from: 1x1 Interviews • Member Survey • National Trend Analysis • SOAR Session: Council and Past-President Retreat Implementation: Draft Strategic Plan • Communicate SOAR Outcomes • Implementation – Teams or Committees • Update mission, purposes, tagline •
VMS 2019-2022 Strategic Plan Who we are: The Vermont Medical Society is a member-led nonprofit service organization with approximately 2400 physician, physician-assistant and medical student members across specialty and practice location. VMS is dedicated to protecting the health of all Vermonters and to improving the environment in which Vermont physicians and physician assistants practice medicine.
What we do: In our members’ voices, the Vermont Medical Society: … has been effective as “the most consistent lobbying presence for medicine in Montpelier.” VMS’ “credibility and ethos has led to successful advocacy ” that “ puts patients and science first to do what’s right for the population’s health.” We provide the bridge between members and lawmakers and other decision- makers to “help members feel like health care, despite its complexity, makes sense, and that they have a voice .” Lawmakers, in turn, state that “VMS puts policy over politics and will supply information that is impactful to the legislators.” VMS also helps foster meaningful connections between members at statewide and local educational and social events. It is the one statewide organization that represents all physicians and PAs across employment settings and specialty: “VMS is unique due to its relatively small size, which allows it to feel like a collegial community …as well as the degree of inter-specialty involvement, cross-learning and mutual support .”
What we aspire to achieve: From 2019-2022, VMS aspires: ● 1. To see Vermont physicians and PAs drive the direction of the health care system in Vermont to ensure patient and clinician-centered care. - Increase member-engagement in VMS policy-adoption process - Grow member-engagement in policy-making - Ensure VMS policy efforts respond to emerging issues and trends
What we aspire to achieve: From 2019-2022, VMS aspires: ● 2. To achieve a community of fully thriving and engaged clinicians across Vermont - VMS educational & social programming supports member needs, especially younger physicians - VMS ERF activities focus on leadership training and clinician wellness - Increase VMS Council & leadership engagement - VMS increases individual & group membership - VMS grows employer support for VMS membership and participation - VMS policy advocacy supports a thriving physician community - VMS provides national-caliber peer support and recovery programming
What we aspire to achieve: From 2019-2022, VMS aspires: ● 3. To demonstrate the success of our organization in achieving our aspirations and goals in order to grow membership; to demonstrate the value of membership; and to demonstrate the strength of our organization to lawmakers and other decision-makers - Develop benchmarks and report on progress (dashboard) - Membership communications
A Tagline for VMS… WeWork Tagline Example: Step 1.) Dump out your entire business in a few sentences: “ WeWork is a community space where people can co-work together or rent larger private offices. We let you do what you love by providing fast internet access, bathroom facilities, coffee, beer, and meeting spaces.” Step 2.) Trim it down: “A community space where you can focus on what you love doing, and we will handle all the hassles of running an office.” Step 3.) Trim it down to one short sentence: “Do what you love.”
Tagline examples Current VMS Motto: Non pro nobis laboramus - “Not for ourselves do we labor.” Kaiser Permanente: “Thrive” Nike: “Just do it.” State Farm: “Like a good neighbor, State Farm is there.” Women Being Heard: #metoomovement MA Medical Society : “Every physician matters, each patient counts.” American Lung Association: “Improving life, one breath at a time.” PA Medical Society: “Advocate. Educate. Navigate.” Rutland Regional Medical Center: “Healthy You. Healthy Together.” Washington County Mental Health Services: “Where Hope and Support Come Together”
Tagline exercise Each person brainstorm 2+ taglines - write each one on separate sticky note (5 • minutes) Put all sticky notes in the middle of the table • Each person introduce him/herself & present/explain taglines to the table (15 • minutes) Vote with circle stickers on favorite taglines – each person gets two sticker votes • (5 minutes) Each table presents top 2 taglines (10 minutes) •
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