Slide 1 ___________________________________ ___________________________________ ___________________________________ Messaging and Presentation Skills ___________________________________ ___________________________________ ___________________________________ ___________________________________ Slide 2 ___________________________________ Workshop Terminology ▪ Communication Skills: abilities used when processing, ___________________________________ understanding and delivering different kinds of information. ▪ Messaging Skills : abilities to concisely define the essence of what you want to communicate and why. ▪ Presentation Skills : skills to deliver effective and engaging ___________________________________ speeches or talks, formal or informal, in which an idea or piece of work is shown and explained to an audience usually with the aid of visuals. ___________________________________ Pitching Skills : abilities and self-confidence used in this informal type of presentation, to deliver your message(s) impactfully to influence the receiver(s) of the message in the manner you want in a brief communication (ie the ___________________________________ ‘tell me about yourself’ interview prompt). ___________________________________ ___________________________________ Slide 3 ___________________________________ 5 Exercise: Best and Worst Speakers ___________________________________ Think about the best speakers you’ve seen • What was the one or two qualities that made them so great? ___________________________________ Think about the worst speakers you’ve seen ___________________________________ • What was the one or two qualities that made them so bad? ___________________________________ ___________________________________ ___________________________________
Slide 4 ___________________________________ Workshop Agenda Messaging and Presentation Workflow Audience Step 1: Understand Your Audience (WHY) ___________________________________ Message Step 2: Objective, Next Steps, Key Message (WHAT) ___________________________________ Step 3: Pitch Structure (HOW) You ___________________________________ Step 4: Engage the Audience Step 5: Handling Questions Post workshop ___________________________________ Step 6: Complete, Record and Assess Your Pitch Step 7: Mentor Feedback and Coaching ___________________________________ ___________________________________ Slide 5 ___________________________________ Audience ___________________________________ Step 1 • Understand Your ___________________________________ Audience (WHY) ___________________________________ ___________________________________ Private and Confidential 5 ___________________________________ ___________________________________ Slide 6 ___________________________________ Understand Your Audience ___________________________________ • Who will you be speaking with? ___________________________________ • Why is your pitch important to them? ___________________________________ ___________________________________ ___________________________________ ___________________________________
Slide 7 ___________________________________ Message ___________________________________ Development Step 2: Define Your ___________________________________ Objective, Next Steps and Key Message Step 3: Pitch Structure ___________________________________ ___________________________________ 7 ___________________________________ ___________________________________ Slide 8 ___________________________________ Define Your Objective Objective: What you want audience to know or do after your pitch ___________________________________ Examples: When my pitch is done, I want my audience to … … my interviewer to be convinced that I am the right candidate for the job. ___________________________________ ...NETWORK? Drop thoughts in the chat! ___________________________________ [..participants trained to develop and deliver impactful pitches with confidence]. ___________________________________ ___________________________________ ___________________________________ Slide 9 ___________________________________ 5 Exercise 1: Define Your Objective Objective: What you want audience to know or do after your pitch ___________________________________ Complete the following sentence in your workbook: When my pitch is done, I want my audience to … ___________________________________ ___________________________________ If you are struggling with defining a clear objective, consider these questions: • Why am I doing this pitch? • How will an authentic, compelling pitch support my career or academic ___________________________________ goals? ___________________________________ ___________________________________
Slide 10 ___________________________________ Determine Next Steps Next Steps: What specific activity(s) you want audience to agree to do and/or have you do after pitch? ___________________________________ When my pitch is done, I want my audience to … … interviewer to agree to schedule a day and time for a follow -up interview. …my networking audience to connect me with 1 other person who can assist with my ___________________________________ job hunt. [..my students to finish their pitch in their workbook, record their pitch and self-assess before practicing with their mentor and getting feedback.] Objective: What you want audience to know or do after pitch ___________________________________ When my pitch is done, I want my audience to … … my interviewer to be convinced I am the right candidate for the job. ___________________________________ ...welcome me into their network and want to see me succeed. [..my participants trained to develop and deliver impactful pitches with confidence.] ___________________________________ ___________________________________ Slide 11 ___________________________________ 5 Exercise 2: Define Audience Next Steps Next Steps: What specific activity(s) you want audience to agree to do ___________________________________ and/or have you do at the end of your conversation Complete the following sentence in your workbook: ___________________________________ When my pitch is done, I want my audience to agree to do or have me do this activity(s) ___________________________________ ___________________________________ ___________________________________ ___________________________________ Slide 12 ___________________________________ Define Your Key Message Key Message: clear, concise statement that reflects your Objective and that your audience will remember after the pitch ___________________________________ 'If the average member of the audience can remember with interest and enthusiasm one main theme, the lecture has been a great success.' Sir William Lawrence Bragg ___________________________________ Value Link ___________________________________ Your Key Message Their Needs/Interests • ___________________________________ Take your pitch objective and rephrase to engage the audience • Make it easy to say, easy to grasp, easy to remember • May be fine tuned as you develop the content F/C ___________________________________ ___________________________________
Slide 13 ___________________________________ Define Your Key Message - Examples Objective: What you want audience to know or do after your pitch ___________________________________ “When my pitch Is done, I want …” …… my interviewer to be convinced that I am the right candidate for the job. ... …my audience to welcome me into their network and want to see me succeed. ___________________________________ . ..my students trained to develop and deliver impactful pitches with confidence. Key Message : clear, concise statement that reflects your Objective and that your audience will remember after the pitch ___________________________________ “I’m excited to have this opportunity to discuss why I believe I’m an excellent fit for this position” (JOB INTERVIEW) “I’m excited to learn about different potential paths and opportunities, and to form ___________________________________ new relationships” (NETWORKING) [“By the end of this workshop, you will be able to effectively develop and deliver an impactful pitch with confidence.”] ___________________________________ ___________________________________ Slide 14 ___________________________________ 5 Exercise 3: Develop Your Key Message Key Message: clear, concise statement that reflects your Objective ___________________________________ and that your audience will remember after the pitch Complete your key message in your workbook. ___________________________________ ___________________________________ If you are struggling with drafting a key message, consider these questions: • If you only had 10 sec for your pitch, what would you say? • If your audience can only remember one thing from your pitch, what ___________________________________ should it be? ___________________________________ ___________________________________ Slide 15 ___________________________________ Message Development Step 3: Pitch Structure Introductions OPENING ___________________________________ Acknowledge Audience Pre-Pitch (~1-2 min) Key Message ___________________________________ Topic 1 BODY Pitch Topic 2 (~1-2 min) ___________________________________ Topic 3 Final Questions CLOSING ___________________________________ Post-Pitch Next Steps Finish ___________________________________ ___________________________________
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