Skills ___________________________________ - - PDF document

Slide 1 Messaging and Presentation Skills ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ Slide 2

Workshop Terminology ▪ Communication Skills: abilities used when processing, understanding and delivering different kinds of information. ▪ Messaging Skills: abilities to concisely define the essence of what you want to communicate and why. ▪ Presentation Skills: skills to deliver effective and engaging speeches or talks, formal or informal, in which an idea or piece of work is shown and explained to an audience usually with the aid of visuals. Pitching Skills: abilities and self-confidence used in this informal type of presentation, to deliver your message(s) impactfully to influence the receiver(s) of the message in the manner you want in a brief communication (ie the ‘tell me about yourself’ interview prompt).

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Exercise: Best and Worst Speakers

Think about the best speakers you’ve seen

• What was the one or two qualities that made

them so great? 5 Think about the worst speakers you’ve seen

• What was the one or two qualities that made

them so bad?

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Workshop Agenda Messaging and Presentation Workflow

Audience

Step 1: Understand Your Audience (WHY)

Message

Step 2: Objective, Next Steps, Key Message (WHAT) Step 3: Pitch Structure (HOW)

You Step 4: Engage the Audience

Step 5: Handling Questions

Post workshop Step 6: Complete, Record and Assess Your Pitch

Step 7: Mentor Feedback and Coaching

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Private and Confidential 5

• Understand Your

Audience (WHY)

Audience

Step 1

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Understand Your Audience

• Who will you be

speaking with?

• Why is your pitch

important to them?

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Step 2: Define Your Objective, Next Steps and Key Message Step 3: Pitch Structure

Message Development ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ Slide 8

Define Your Objective

Objective: What you want audience to know or do after your pitch

Examples: When my pitch is done, I want my audience to …

… my interviewer to be convinced that I am the right candidate for the job. ...NETWORK? Drop thoughts in the chat! [..participants trained to develop and deliver impactful pitches with confidence].

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Exercise 1: Define Your Objective

Complete the following sentence in your workbook: When my pitch is done, I want my audience to …

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Objective: What you want audience to know or do after your pitch

If you are struggling with defining a clear objective, consider these questions:

• Why am I doing this pitch?
• How will an authentic, compelling pitch support my career or academic

goals?

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Determine Next Steps

Next Steps: What specific activity(s) you want audience to agree to do and/or

have you do after pitch? When my pitch is done, I want my audience to … … interviewer to agree to schedule a day and time for a follow-up interview. …my networking audience to connect me with 1 other person who can assist with my job hunt. [..my students to finish their pitch in their workbook, record their pitch and self-assess before practicing with their mentor and getting feedback.] When my pitch is done, I want my audience to … … my interviewer to be convinced I am the right candidate for the job. ...welcome me into their network and want to see me succeed. [..my participants trained to develop and deliver impactful pitches with confidence.]

Objective: What you want audience to know or do after pitch

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Exercise 2: Define Audience Next Steps

Complete the following sentence in your workbook: When my pitch is done, I want my audience to agree to do or have me do this activity(s)

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Next Steps: What specific activity(s) you want audience to agree to do and/or have you do at the end of your conversation

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Define Your Key Message

• Take your pitch objective and rephrase to engage the audience
• Make it easy to say, easy to grasp, easy to remember
• May be fine tuned as you develop the content

Key Message: clear, concise statement that reflects your Objective and that your audience will remember after the pitch

F/C 'If the average member of the audience can remember with interest and enthusiasm one main theme, the lecture has been a great success.' Sir William Lawrence Bragg Their Needs/Interests Your Key Message

Value Link

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Slide 13

Define Your Key Message - Examples

“When my pitch Is done, I want …” …… my interviewer to be convinced that I am the right candidate for the job. ... …my audience to welcome me into their network and want to see me succeed. . ..my students trained to develop and deliver impactful pitches with confidence.

Key Message : clear, concise statement that reflects your Objective and that your audience will remember after the pitch Objective: What you want audience to know or do after your pitch

“I’m excited to have this opportunity to discuss why I believe I’m an excellent fit for this position” (JOB INTERVIEW) “I’m excited to learn about different potential paths and opportunities, and to form new relationships” (NETWORKING) [“By the end of this workshop, you will be able to effectively develop and deliver an impactful pitch with confidence.”]

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Exercise 3: Develop Your Key Message

Complete your key message in your workbook.

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If you are struggling with drafting a key message, consider these questions:

• If you only had 10 sec for your pitch, what would you say?
• If your audience can only remember one thing from your pitch, what

should it be? Key Message: clear, concise statement that reflects your Objective and that your audience will remember after the pitch

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BODY CLOSING

OPENING

Introductions Acknowledge Audience Key Message Topic 1 Topic 2 Topic 3 Final Questions

Next Steps

Finish

Message Development Step 3: Pitch Structure

Pre-Pitch (~1-2 min) Pitch (~1-2 min) Post-Pitch

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A Quick Note on Timing Recognizing WHEN to use our pitch in its entirety vs. when to use specific components.

EX: Networking event round table/break out room “Let’s go around and have everyone take a minute or two to introduce themselves” → Pre-pitch, Pitch EX: Interview “So tell me about yourself / walk me through your resume” → Pitch

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OPENING

Introductions Acknowledge Audience Key Message

Message Development Pre - Pitch Opening Introductions, handshakes, ice breakers, common ground. (Ex. – “I understand you went to Western University, is that correct?..”)

• Eg. “Thank you for inviting me to this

interview today”

• Eg. “I’m excited to have this opportunity

to share with you why I believe I’m an excellent fit for this position”.

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Exercise 4: Develop Your Opening

Develop your Opening in your workbook.

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Pitch Body Key Questions to Develop Body

• How do I select the key topics that

will make up the body/pitch?

• How do I make the topics easy for

audience to understand and remember?

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Body - Selecting Key Topics and Making Them Easy to Understand and Remember “Rule of 3”

1. Facilitates comprehension and retrieval of information 2. Groups information into manageable units 3. Up to 3 key topics you want audience to understand and remember

• 4. Underlying Data: Up to 3 details for each topic

Topic 1 – Detail 1, Detail 2, (Detail 3) Topic 2 – Detail 1, Detail 2, (Detail 3) Topic 3 – Detail 1, Detail 2, (Detail 3)

Making Topics Easy to Understand and Remember

Support Key Message Important to Your Audience Achieve your Objective

Selecting Key Topics

Key Topics

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Key Topics – Job Interview Example (following the Rule of 3)

WHY do I want the job

Detail 1

Detail 2

Topic 2

WHAT are my competencies Detail 2

Topic 1 HOW am I a great fit

Detail 1 Detail 2

Topic 3

Detail 3 Detail1 Detail2 Detail3

Key Message: “I’m excited to have this opportunity to discuss with you why I

believe I’m an excellent fit for this position” (JOB INTERVIEW)

Detail 1

Detail 3 Detail 3

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WHY do I want the job My motivation

My Drive

Topic 2

WHAT are my competencies Relevant Experienc es

Topic 1

How am I a great fit

Aligned values Team Player

Topic 3

Unique Talents Detail1 Detail2 Detail3 Functional Skills

Key Topics – Job Interview Example (following the Rule of 3)

Key Message: “I’m excited to have this opportunity to discuss with you why I

believe I’m an excellent fit for this position” (INTERVIEW)

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Key Topics – Networking Example

INSPIRATION (why)

Problem

Solution Topic 2

BACKGD (what) Internship

Topic 1 GOALS (how)

Long-term- vision Post-grad

Topic 3

Detail 3 Detail1 Detail2 Detail3

Key Message: “I’m excited to learn about different potential paths and

• pportunities, and to form new relationships” (NETWORKING)

Studies

Personal Open!

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Exercise 5: Develop Your Body

Instructions:

• At the top of Table 2, copy and paste your Pitch Objective and Key
• Message. Keep these in mind when you select your topics and details.
• Determine the 1 or 2 or 3 Topics you will use in your Body to deliver and

support your key message.

• Sequence the topics in the most logical order.
• For each topic, select the Details (max. 3)
• Do NOT add in detailed text yet (ie Words).

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pg xx TOPIC 1: WHAT are my competencies? Words: yyy Detail1: Functional Skills

• Network building
• Event coordination

Detail2: Relevant Experience

• BBA
• 3y exp as EA
• Mgr – Event Coordination

Detail3: Unique Talents

• Project Mgt.
• Leadership skills
• ^why/how unique?

Words: yyy Words: yyy Words: yyy

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Your Words

• WRITE OUT your topics and details!
• Memorize key messages in your pitch and

rehearse your natural delivery!!! No need to memorize every single word (though many do ☺)

• Use precise language that creates the tone

you’re after.

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Your Words

• Words for humans (KISS)
• Economy of Words
• Real experience
• Positive/ Persuasive words

+’s

• Avoid apologies
• Weak words
• Non words
• ’s

Precise Language + Show > Tell

Example Better “I’m really excited to be here…” “I’m thrilled to be here…” “I have extensive experience…” “I spent 3 years working at X, and a summer internship Y…” “My pedagogy draws from…” “I believe that teaching…”

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Exercise 6: Develop Your Body (example*)

TOPIC 1: COMPETENCY (WHAT) Detail 1 (Functional Skills): Network building, event coordination Detail 2: (Relevant experience): BBA, 3y exp as EA, mgmt. of event coord. Detail 3 (Unique talents): project mgmt. + leadership abilities (*how is this unique?) TOPIC 2: COMMITMENT (WHY) Detail 1 (Aligned values): passionate about sports + cultures (one of the company’s core beliefs is that sports = vehicle for multiculturalism) Detail 2 (Team player): thrive on a team (explicitly match research on company – ‘this is a highly collaborative environment’ with personal value prop – ‘I thrive..’)

Sample pitch in part courtesy of Swati Chandra, Career Services Specialist

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Exercise 6: Develop Your Body (example*)

“After graduating with my bachelor’s degree in business administration, I’ve spent the last 3 years building professional experience as an executive

• assistant. I’ve successfully managed end-to-end event coordination and

have generated a strong professional network for my colleagues, which has developed my project management and leadership abilities. I was excited to learn about this opportunity in the sports management space – I’ve always been passionate about the way sports brings cultures together, and I’m keen to learn more as I understand this is a highly collaborative environment and I thrive working as a member of a team.”

Sample pitch in part courtesy of Swati Chandra, Career Services Specialist

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Exercise 6: Add Critical Text (ie Words) to your Body (Homework)

Instructions:

• For your Topic and Detail descriptions captured in Exercise 5,

add critical text (ie “Words”) in the table.

TOPIC 1: WHAT are my competencies? Words: yyy Detail1: Functional Skills

• Network building
• Event coordination

Detail2: Relevant Experience

• BBA
• 3y exp as EA
• Mgr – Event Coordination

Detail3: Unique Talents

• Project Mgt.
• Leadership skills

Words: yyy Words: yyy Words: yyy

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Closing

Final Questions

• eg. “What do you like most and least about

working for this company?”

• eg. “What are the goals for this role?”

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Next Steps

– Ask audience (eg. “May I ask what you think our next steps are?”) (Interview); – Recommend (eg. “It would be great if you could refer me to the person you mentioned who could assist with my job hunt. Can you reach out to her on my behalf?”) (Network)

Finish

• - Supporting materials (if/as needed)
• Resume (interview)
• Business card or contact details (networking)
• Appreciation (eg. “Thank-you for your time”)

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Exercise 7: Develop Your Closing (Post Workshop)

Develop your Closing in your workbook.

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Step 4: Engage the Audience Step 5: Handling questions

You!

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Poll: When delivering a message, what communicates the largest percentage of the message? Professor Albert Mehrabian:

• Words
• Tone
• Body Language

Key Points :

• Most of your message comes through non-verbal communication
• It is the combination of these that will engage the audience.
• It is easier to misunderstand the words without the non-verbals.
• Let your enthusiasm and optimism shine!
• “Nothing great was achieved without enthusiasm” (Ralph Emerson)

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Body Language – Gestures and Facial Expressions

“Gestures can increase the value of our message by 60%” University of Manchester “Gesture Center” (Holler&Beatie) The least popular TED Talkers used ~272 hand gestures per 18 minute talk. The most popular TED Talkers used ~465 hand gestures - almost double! Maintain positive eye contact minimum 50-60% of the time 1 to 1 up to 80%

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Pockets Twitch Velcro

Dance Tilt

Body Language – Common Problems (Standing)

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Body Language (standing) - Here’s What You Do

Neutral position when listening or not gesturing:

• Stand tall, balance your stance, arms down and

relaxed

• Maintain positive eye contact

Speaking (adding insight or discussing):

• Maintain positive eye contact
• Describe and emphasize with open gestures
• Reduce nervous gestures
• Smile

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Body Language – Sitting

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Exercise 8: Tone of Voice Vocal Tools

• Tone (Pitch)
• Pace (Rate)
• Pauses
• Volume
• Articulation
• Emphasis (Inflection)

The combination of vocal tools, body language, facial expressions, hand gestures and the words you say shape how your message is interpreted by the listener.

https://www.youtube.com/watch?v=5hvVjOqk_4o

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Handling Questions

• Prepare + rehearse for top 5-10 common questions
• Situational = Hypothetical
• Behavioral

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The CAR Methodology

• Context (10-15%)
• Set the scene, keep it brief
• Context: “Let me give you the context”, or “Let me describe the situation.”
• Action: “So here’s what I did.”
• Result: “The result was…” or “This resulted in …”
• Action (70-80%)
• Describe action you took.

Use the “I” word

• Result (10-15%)
• What happened? Quantify

the result if possible.

CAR methoddology courtesy of Swati Chandra, Career Services Specialist

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Private and Confidential 41

Step 6: Complete, Record and Assess Your Pitch Step 7: Mentor Feedback and Coaching (Optional)

Post Workshop

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Next Steps – Complete, Record, Assess Your Pitch

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• Complete Your

Pitch

• Rehearse
• Video Yourself
• Assess Yourself

(Exercise 10 workbook)

• Deliver Pitch to

Mentor

• Mentor to

review and provide feedback

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◼ Complete workshop feedback

– Link here and in the chat: https://kelseykomo.wufoo.com/forms/za5crag090da4m/

◼ Practice, practice, practice! ◼ Use mentor for advice and feedback ◼ Post-interview/networking, always reflect on the good and what can be improved

Finishing and follow up

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Questions?

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THANK YOU!

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• “How to craft a memorable key message in 10 minutes”, Olivia Mitchell, 2018

https://speakingaboutpresenting.com/content/memorable-key-message-10-minutes/

• “Make a presentation in 5 steps (3): Define your message”. Dan Steer blog, 2011

https://dansteer.wordpress.com/2011/03/09/make-your-presentation-in-5-steps-3-create- your-message/

• “Chunking Information”, The Peak Performance Center, 2020

https://thepeakperformancecenter.com/educational-learning/thinking/chunking/chunking- as-a-learning-strategy/

• “Thomas Jefferson, Steve Jobs, and the Rule of 3” Carmine Gallo, Forbes Magazine,

2012 https://www.forbes.com/sites/carminegallo/2012/07/02/thomas-jefferson-steve- jobs-and-the-rule-of-3/#ef08cc419622

• “How to Start Your Presentation: 4 Step Formula for a Killer Intro”, Lighthouse

Communications, 2017 https://www.youtube.com/watch?v=aGEFtRwPhE4

• “How to Write the Body of a Presentation”, Marty Brounstein and Malcolm Kushner,

dummies a Wiley Brand, https://www.dummies.com/careers/business- communication/public-speaking/how-to-write-the-body-of-a-presentation/

• “Mastering the Interview”, Swati Chandra, Consultant for Komo Consulting, 2020
• “Tone of Voice in Communication”, Alex Lyon, Communication Coach, 2020

https://www.youtube.com/watch?v=5hvVjOqk_4o

References

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