SINTTAV SEMINAR Restructuring the Telecom sector How can best practices be better used and how guidelines can be effectively implemented? Luís Moura – ZON Multimédia Lisbon, 27th of October 2013
Agenda 1. Telecommunications sector: predicting the future 2. A sustainable business model 3. Conclusions 2
It is here. It’s real. It's going to be big Interactive, mobile and IPTV services are already on track. Hundreds of operators have launched mobile TV services offering different kinds of live TV channel packages and on-demand video clips. Hundreds of fixed telecom References for streaming,DVB-H operators globally provide IPTV and IPTV customers incl. pilots services . 3
A perspective • By 2015, 5bn people will be connected by communications • Mobile and fixed broadband availability will boom • Network traffic will grow a hundredfold, capacity must keep up • New business models based on innovative thinking will be needed 4
Top revenue generators in Entertainment & Media TV is a key driver for new revenue growth TV services are predicted to become the Importance of service for most important revenue generator for the generating revenues (%) mobile content industry five years from now, coming after Communities and followed by Music and Games . Communities & TV fulfill many of our deepest human needs and have become an important part of the lifestyle of millions of people 5
New Players and Business Opportunities in Interactivity Ecosystem Right ISP / Fixed End User Owners Carrier Devices TV Interactive Channels Content Channel Interactive Interactive Broadcaster Producers Provider Application Application Content Aggregators Mobile "consume" Content Network Providers Operators Interactivity brings Telco & Media industry together and enables new businesses 6
End-Users Demand Better TV Past -Today Today - Tomorrow My TV My IM My cell phone… “I have 100 channels, but nothing to watch” • Future TV will change the user TV experience • High frustration with broadcast TV • Demand for better TV from passive zapping to active browsing 7
4 Mindsets of Future Future TV Usage Lean forward FROM INDIVIDUAL CONFIGURATION TO SOCIAL SHARING TRANSACTION MEDIA SELF PUBLISHING SPACE Personal Social Media Media FROM PASSIVE ZAPPING TO ACTIVE BROWSING The TV usage changes TV set from a purely private becomes the context to a means to center of interactivity communicate with others PERSONAL CONSUMPTION COMMUNITY TV Lean Back 8
Personal Consumption Convenience of Personalization • Easy-to-use GUI • Profiling • EPG / ESG • Recommen- • Personalized dation of screen content • Add. Services • Collaborative • filtering Demand content • • Walled garden / Personal TV guides internet • • cPVR / nPVR And much more Broadcast only • Free TV • Pay TV • • Content is available at a fingertip Content can be filtered according • to consumer behavior Consumers choose from pre-selected content With Future TV, users will enjoy convenience of personalization 9
Transaction Media Interaction Platform for Flexible Use • • Red button Video telephony • • Quiz Live participation • in prime time Vote shows, e. g. • Purchase ”Become a • Web on TV / Millionaire” walled garden • All common web services • Organizer Delayed Interaction • SMS services Instant Interaction & • Tele voting Live Interaction Web on TV With Future TV, interaction is fully integrated into TV experience 10
Self Publishing Space User Creation • Consumers become • People share their producer experiences inside • People publish social networks • their content in myspace • blogs and youtube • … podcasts • People build media communities • Private casting • Neighborhood Store & Share TV e. g. Content @ HOME You invite your friends to Life Caching share your latest photos Self Channelling & videos Future TV connects people in their entertainment 11
Paradigm Shift in infotainment • From technology to content – Content and how it is delivered will be the main driver • From consumer to prosumer – The audience becomes part of TV • From broadcasting to narrowcasting – Tailored content is king • From television to social conversation – TV powers social interaction • From media to space – People live inside the media • From advertising to branded content – Brands will become media 12
Converged TV enables new user experiences between Mobile TV and IPTV Today Tomorrow Converged TV fixed CONTENT CONTENT Converged Separate media media delivery cellular delivery platforms broadcast 13
Differentiate to strengthen loyalty & brand TV services offer opportunities for the whole ecosystem … by offering innovative services that attract and engage customers: New revenue Increase streams and • Consistently more than 65% of customer growth people show interest in mobile TV loyalty • On average, people watch TV 3 hours and 40 minutes daily Combined mobile TV and Reports and studies confirm video market Enhance a direct correlation between will bring new your brand opportunities new and innovative services image and enhanced brand image 14
Being in context with best practices … Don’t To Do • Power goes to those who can build • Power goes to those who succeed in the “jungle” consensus • Authority goes to those who see and • Authority resides in those with can sell coalitions and deals legitimacy-size; wealth; longevity regardless of others levels of confers authority authority • Ethics based on individual • Ethics are situational; programs responsibility and programs emerge to be responsive minimized Or … why we expect more from business and how the game is played 15 15
Assumptions of best pratices Objective Add-value for all stakeholders over the time Through the development of practices Strategy and business processes in three areas (triple bottom line): Economic Environmental Social 16
Dimensions of the actions Environmental Economic dimension Social dimension dimension . Governance . Human Resources policies . Environmental impact (Eco-Efficiency) . Training & Development . Risk management skills crisis . Environmental reporting . Talent a ttraction and retention . Codes of Conduct . Environmental policy / management system . Costumer Relationship . Volunteering . Climate strategy Management . Citizenship . Awareness environment . Brand management . Stakeholder relationship through Mandatory training in environmental . Development services . Model for supplier policy . Telecom services impact . Digital inclusion 17
Expected Result Expected result of the Strategy Reputation + Transparency Citizenship Code of Conduct + Respect for the Environment + Dialogue with Stakeholders + Recognition = Measurable Performance (Economy, Social, Environmental) = Enterprise Value 18
The changing world of industry … The ongoing revolution in communication, technology and travel, underpinned by broader political, economical and social changes has made all businesses in any country becoming part of a wider Global Market. Best practices New paradigma 19
The importance of good practices for the brand Key Points Description is the interaction of the Corporation and the 1 external environment outside the core business operation, which involves the interdependent External relationship between its core operation, its business partners, the environment and the market differentiate a brand through social involvemen t 2 becoming an increasingly important part of the business strategy: Good Corporate Culture and Internal Human Resources 20
Changes affecting the workplace • Heightened global competition • Flattened management hierarchies • Expanded team-based management • Innovative communication technologies • New work environments Higher skill, more services, more knowledge work • Increasingly diverse workforce Age , sex, values, contingent, international, … 21
Conclusion HR best practices Impact It will lead to retention of good quality staff. It will lead to better risk management. It will facilitate brand differentiation. It will avoid regulatory intervention by demonstrating the capacity of the company to observe the norms of good practices. It will help to divert attention from negative aspects of the company’s business as a matter of public relations. It will foster the company’s business relationships with suppliers, customers and others. It will increase the capability of the company to maintain a reputation for high standards of business conduct. 22
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