SINTTAV SEMINAR Restructuring the Telecom sector How can best - - PowerPoint PPT Presentation

SINTTAV SEMINAR

Restructuring the Telecom sector

How can best practices be better used and how guidelines can be effectively implemented? Luís Moura – ZON Multimédia

Lisbon, 27th of October 2013

1. Telecommunications sector: predicting the future 2. A sustainable business model 3. Conclusions

Agenda

2

It is here. It’s real. It's going to be big

Interactive, mobile and IPTV services are already on track. Hundreds of operators have launched mobile TV services

• ffering different kinds of live TV

channel packages and on-demand video clips. Hundreds of fixed telecom

• perators globally provide IPTV

services.

References for streaming,DVB-H and IPTV customers incl. pilots

3

A perspective

• By 2015, 5bn people will be

connected by communications

• Mobile and fixed broadband

availability will boom

• Network traffic will grow a

hundredfold, capacity must keep up

• New business models based on

innovative thinking will be needed

4

Top revenue generators in Entertainment & Media TV is a key driver for new revenue growth

TV services are predicted to become the most important revenue generator for the mobile content industry five years from now, coming after Communities and followed by Music and Games.

Communities & TV fulfill many of our deepest human needs and have become an important part

• f the lifestyle of millions of people

Importance of service for generating revenues (%)

5

New Players and Business Opportunities in Interactivity Ecosystem

Interactive Application Content Aggregators Content Producers Broadcaster ISP / Fixed Carrier Devices Mobile Network Operators Interactive Application Interactive Channel Provider "consume" End User Right Owners Content Providers TV Channels

Interactivity brings Telco & Media industry together and enables new businesses

6

End-Users Demand Better TV

My TV My IM My cell phone…

• Future TV will change the user TV experience

from passive zapping to active browsing

• High frustration with broadcast TV
• Demand for better TV

“I have 100 channels, but nothing to watch”

Past -Today Today - Tomorrow

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SELF PUBLISHING SPACE

4 Mindsets of Future Future TV Usage

COMMUNITY TV TRANSACTION MEDIA PERSONAL CONSUMPTION

Lean forward Lean Back Personal Media Social Media TV usage changes from a purely private context to a means to communicate with others FROM PASSIVE ZAPPING TO ACTIVE BROWSING The TV set becomes the center of interactivity FROM INDIVIDUAL CONFIGURATION TO SOCIAL SHARING

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Personal Consumption Convenience of Personalization

• Free TV
• Pay TV
• Profiling
• Recommen-

dation of content

• Collaborative

filtering

• Personal TV

guides

• And much more
• Easy-to-use GUI
• EPG / ESG
• Personalized

screen

• Add. Services
• Demand content
• Walled garden /

internet

• cPVR / nPVR

Broadcast only

• Content is available at a fingertip
• Consumers choose from

pre-selected content

• Content can be filtered according

to consumer behavior

With Future TV, users will enjoy convenience of personalization

9

Transaction Media Interaction Platform for Flexible Use

With Future TV, interaction is fully integrated into TV experience

• Video telephony
• Live participation

in prime time shows, e. g. ”Become a Millionaire”

• Red button
• Quiz
• Vote
• Purchase
• Web on TV /

walled garden

• All common

web services

• Organizer

Instant Interaction & Web on TV Live Interaction

• SMS services
• Tele voting

Delayed Interaction

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Self Publishing Space User Creation

Future TV connects people in their entertainment

• Consumers

become producer

• People publish

their content in blogs and podcasts

• People build

media communities

• Private casting
• Neighborhood

TV e. g.

• People share their

experiences inside social networks

• myspace
• youtube
• …

Life Caching Self Channelling

You invite your friends to share your latest photos & videos

Store & Share Content @ HOME

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Paradigm Shift in infotainment

• From technology to content

– Content and how it is delivered will be the main driver

• From consumer to prosumer

– The audience becomes part of TV

• From broadcasting to narrowcasting

– Tailored content is king

• From television to social conversation

– TV powers social interaction

• From media to space

– People live inside the media

• From advertising to branded content

– Brands will become media

12

Tomorrow Today Converged TV enables new user experiences between Mobile TV and IPTV

Converged TV

Converged media delivery fixed cellular broadcast Separate media delivery platforms

CONTENT CONTENT

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Differentiate to strengthen loyalty & brand TV services offer opportunities for the whole ecosystem

New revenue streams and growth Combined mobile TV and video market will bring new

• pportunities

… by offering innovative services that attract and engage customers:

• Consistently more than 65% of

people show interest in mobile TV

• On average, people watch TV

3 hours and 40 minutes daily Reports and studies confirm a direct correlation between new and innovative services and enhanced brand image

Increase customer loyalty Enhance your brand image

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Being in context with best practices …

Don’t To Do

• Power goes to those who

succeed in the “jungle”

• Authority resides in those with

legitimacy-size; wealth; longevity confers authority

• Ethics based on individual

responsibility and programs minimized

• Power goes to those who can build

consensus

• Authority goes to those who see and

can sell coalitions and deals regardless of others levels of authority

• Ethics are situational; programs

emerge to be responsive Or … why we expect more from business and how the game is played

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Assumptions of best pratices Objective

Add-value for all stakeholders over the time

Strategy

Through the development of practices and business processes in three areas (triple bottom line):

Economic Environmental Social

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Dimensions of the actions

Economic dimension Environmental dimension Social dimension

. Governance

. Risk management crisis . Codes of Conduct . Costumer Relationship Management . Brand management . Development services

. Environmental impact (Eco-Efficiency) . Environmental reporting . Environmental policy / management system . Climate strategy . Awareness environment through Mandatory training in environmental policy . Human Resources policies

. Training & Development

skills

. Talent attraction and retention . Volunteering . Citizenship . Stakeholder relationship . Model for supplier . Telecom services impact . Digital inclusion

17

Expected Result

Expected result of the Strategy Reputation + Transparency Citizenship Code of Conduct + Respect for the Environment + Dialogue with Stakeholders + Recognition

=

Measurable Performance (Economy, Social, Environmental)

Enterprise Value

=

18

The changing world of industry …

The ongoing revolution in communication, technology and travel, underpinned by broader political, economical and social changes has made all businesses in any country becoming part of a wider Global Market.

New paradigma Best practices

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Key Points Description

External

1

Internal

2

becoming an increasingly important part of the business strategy: Good Corporate Culture and Human Resources

is the interaction of the Corporation and the external environment outside the core business

• peration, which involves the interdependent

relationship between its core operation, its business partners, the environment and the market

The importance of good practices for the brand

differentiate a brand through social involvement

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Changes affecting the workplace

• Heightened global competition
• Flattened management hierarchies
• Expanded team-based management
• Innovative communication technologies
• New work environments

Higher skill, more services, more knowledge work

• Increasingly diverse workforce

Age, sex, values, contingent, international, …

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HR best practices

Impact

Conclusion

 It will lead to retention of good quality staff.  It will lead to better risk management.  It will facilitate brand differentiation.  It will avoid regulatory intervention by demonstrating the capacity

• f the company to observe the norms of good practices.

 It will help to divert attention from negative aspects of the company’s business as a matter of public relations.  It will foster the company’s business relationships with suppliers, customers and others.  It will increase the capability of the company to maintain a reputation for high standards of business conduct.