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Mathieu Bours TradExpo – October 17 2019 ICE, Jakarta, Indonesia
LAND ETHICS IN CACAO
Trading and sourcing differently: a Balinese success story
Since 2012 Sourcing from producing Information Sourcing countries - - PowerPoint PPT Presentation
Since 2012 Sourcing from producing Information Sourcing countries - - PowerPoint PPT Presentation
L AND E THICS IN C ACAO Trading and sourcing differently: a Balinese success story Mathieu Bours TradExpo October 17 2019 ICE, Jakarta, Indonesia B EAN - TO -B AR L E C ERCLE DU C ACAO L AND E THICS P ARADIGM S HIFT Since 2012 Sourcing
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LE CERCLE DU CACAO BEAN-TO-BAR PARADIGM SHIFT LAND ETHICS Sourcing
- Analyses
Trade
- Bean-to-Bar
Information
- Education
Since 2012 Sourcing from producing countries Trading to Bean-to-Bar chocolate makers Information through workshops and conferences in producing countries and in Belgium
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LE CERCLE DU CACAO BEAN-TO-BAR PARADIGM SHIFT LAND ETHICS
Preservation
« Slow cacao » Genetic pool of the species
Traceability
« Direct Cacao » Transparency in supply
Ethics
« Hand in Hand cacao » Partnerships
Long term horizon
Agroecological practices Community relationships
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LE CERCLE DU CACAO BEAN-TO-BAR PARADIGM SHIFT LAND ETHICS
Commodities
- Bulk cacao
- Fungibility
- Growers = mostly price
takers
Specialties
- Fine cacao
- Growers = potential price
makers
CACAO ECONOMICS
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LE CERCLE DU CACAO BEAN-TO-BAR PARADIGM SHIFT LAND ETHICS
Commodities Market Differentiation
- Bulk vs. Fine
Niche Market
- Fine Cacao
- Organic farming
Product Differentiation
- Genetics
- Origin
- Know-how
Specialty Single Origin cacao beans
- Bean-to-Bar chains
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LE CERCLE DU CACAO BEAN-TO-BAR PARADIGM SHIFT LAND ETHICS
Sustainability
Hand in hand Slow Direct
Traceability
Direct Contact Segregation Single Origin
Transparency
Certification Quality Seals Hands on
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LE CERCLE DU CACAO BEAN-TO-BAR PARADIGM SHIFT LAND ETHICS
LAND ETHICS
Leaders Consumers Growers Producers
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LE CERCLE DU CACAO BEAN-TO-BAR PARADIGM SHIFT LAND ETHICS
GROWERS
- Genetics
- IPDM
- Training
INSTITUTIONS
- Law enforcement
- Training and education
CONSUMERS
- Commodity à Specialty
- Slow & Direct Cacao
- Paradigm Shift
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LE CERCLE DU CACAO BEAN-TO-BAR PARADIGM SHIFT LAND ETHICS
Value
- Utility à Ethics
- System, Community
- Environment
Stakeholders
- Growers
- State
- Buyers
System
- Creation of Shared
Value
- Paradigm shift
Economics –οικονομία Management of the household Ecology –οικολογία Study of the household
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LOOKING FOR A
NEW ORIGIN
AN INDONESIAN ADVENTURE A BALINESE SUCCESS STORY
n New trends: origins, terroirs, Asian cacao n Indonesia = 3rd largest production worldwide
n Bulk v. ‘Fine’ n Commodity v. Specialty n Byproducts industry v. Whole-bean use
à Contact with the Indonesian Embassy in Brussels
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LOOKING FOR A
NEW ORIGIN
AN INDONESIAN ADVENTURE A BALINESE SUCCESS STORY
Contact
- Embassy - trade and agriculture attachés
- Sector - coops, estates, state farms
- Networking - universities, chocolate-makers, chocolatiers, etc.
Logistics
- Scheduling
- Agenda
- Availability
Purpose
- New Supply Chain
- Exclusive line
- Partnerships
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LOOKING FOR A
NEW ORIGIN
AN INDONESIAN ADVENTURE A BALINESE SUCCESS STORY
- Jan. 2018
- First contacts
- Embassy
meetings
- Jun. 2018
- Scheduling
- Aug. 2018
- Mission
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LOOKING FOR A
NEW ORIGIN
AN INDONESIAN ADVENTURE A BALINESE SUCCESS STORY
Regions
- South Sulawesi
- Central Sulawesi
- Bali
- East Java
- Central Java
Research
- Gadjah Mada Uni.
- Hasanuddin Uni.
Institutions
- Ministry of Agriculture
- Ministry of Trade
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LOOKING FOR A
NEW ORIGIN
AN INDONESIAN ADVENTURE A BALINESE SUCCESS STORY
Mission - Screening
GAP Postharvest Cadmium PSP Flavour profile Marketing
One new
- rigin?
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LOOKING FOR A
NEW ORIGIN
AN INDONESIAN ADVENTURE A BALINESE SUCCESS STORY
- Nov. 2019
- Magazine
article
- Apr. 2019
- First order
placed
- Aug. 2019
- Shipment
- n sea
- Oct. 2019
- Arrival of
the beans
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LOOKING FOR A
NEW ORIGIN
AN INDONESIAN ADVENTURE A BALINESE SUCCESS STORY
Long term Partnerships Understanding Waiting Mistakes Inconvenience
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LOOKING FOR A
NEW ORIGIN
AN INDONESIAN ADVENTURE A BALINESE SUCCESS STORY
- Pre-orders
- New bars
- Sending bars to KSS
New origin
- Growing together
- Prospects and Clients visits
- Improving together
New partners
- Fermentation
- Quality
- ‘Fine’ flavours
New branding
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LOOKING FOR A
NEW ORIGIN
AN INDONESIAN ADVENTURE A BALINESE SUCCESS STORY
n What’s next ?
n
Other regions à Maluku, Papua, Sumatra, Flores
n
Better country branding à ‘not only smokey bulk beans’
n
Enhanced land ethics in the cacao specialty market
Value
- Utility à Ethics
- System, Community
- Environment
Stakeholders
- Growers
- State
- Buyers
System
- Creation of Shared
Value
- Paradigm shift
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