Silk Production in Switzerland An innovative Project of Swiss - - PowerPoint PPT Presentation

silk production in switzerland an innovative project of
SMART_READER_LITE
LIVE PREVIEW

Silk Production in Switzerland An innovative Project of Swiss - - PowerPoint PPT Presentation

Silk Production in Switzerland An innovative Project of Swiss Farmers and the Swiss Textile Industry History Tradition dates back at least until 1250. Economically important (Banks, Chemical industry, Textile Industry) In


slide-1
SLIDE 1

Silk Production in Switzerland An innovative Project of Swiss Farmers and the Swiss Textile Industry

slide-2
SLIDE 2

History

  • Tradition dates back at least

until 1250.

  • Economically important

(Banks, Chemical industry, Textile Industry)

  • In 1785, 300’000 mulberry

trees were planted alone in the area of Lausanne.

  • Last Cocoon production

before World War I in the southern part of Switzerland.

  • 2009: Producers association

(farmers and textile industry)

Vereinigung Schweizer Seidenproduzenten

slide-3
SLIDE 3

Aims & Objectives

  • The silk production in

Switzerland shall be reintroduced.

  • Main aims are the creating of

side income for Swiss farmers and at the same time strengthening the Swiss textile industry.

Vereinigung Schweizer Seidenproduzenten

slide-4
SLIDE 4

What makes the “Swiss case” challenging

  • High salary structure
  • Shortage of land
  • No research and know-how in

silk production

  • No government structures, no

subsidies or any other support

  • No venture capital
  • Project setup is all on

voluntary basis Free market approach. Different approach is needed.

Vereinigung Schweizer Seidenproduzenten

slide-5
SLIDE 5

Opportunities

  • High income structure of

consumers

  • Entrepreneurial agricultural

structures

  • Existing textile industry (oldest

company dates back to 1730)

  • High sensitivity for cultural

heritage. Existing potential

Vereinigung Schweizer Seidenproduzenten

slide-6
SLIDE 6

The Swiss Silk way of doing things

  • Operate outside the “world market

logic”

  • Integrated supply chain from tree to

textile.

  • High end segment marketing
  • Niche production (potential 10 tons of

raw silk = 5% of Swiss need)

  • Networking (know how, eggs, reeling,

etc.)

  • Economical thinking & “organic growth”
  • long term perspective
  • Consciousness of failing

Vereinigung Schweizer Seidenproduzenten

slide-7
SLIDE 7

Vereinigung Schweizer Seidenproduzenten

Project Status – Mulberry trees

30 + farmers 2700 trees

slide-8
SLIDE 8

Vereinigung Schweizer Seidenproduzenten

Project Status – Cocoon production

18 farmers A few thousand silk worms only Central nursery & Cocoon drying

slide-9
SLIDE 9

Vereinigung Schweizer Seidenproduzenten

Project Status – Silk Reeling & Waste

12 ends cottage industry reeling machine (India) Pupae for fish food

slide-10
SLIDE 10

Vereinigung Schweizer Seidenproduzenten

Project Status – Textile Production

First tests with Swiss raw silk

slide-11
SLIDE 11

Vereinigung Schweizer Seidenproduzenten

Project Status – Other

  • Integration in the agricultural

system

  • Networking (BACSA, India,

etc.)

  • High media coverage
  • Public relation (Homepage,

lecturers, student work, …)

  • Ecological standard
  • Efficient Governance
  • etc., etc., etc.
slide-12
SLIDE 12

"Don't aim for success if you want it; just do what you love and believe in, and it will come naturally”.

David Frost

Vereinigung Schweizer Seidenproduzenten

slide-13
SLIDE 13

Model Calculation Necktie

  • 100g Silk :

World market Price USD 6.— Swiss Silk Price USD 30.— = difference: USD 24.--

  • Retail Price today

USD 100.—

  • Retail Price in Swiss Silk:

USD 124.—

Vereinigung Schweizer Seidenproduzenten 7 17 92 128 60 19 5

20 40 60 80 100 120 140

5% 10% 20% 30% 50% 150%

Consumer Research