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Sign Case Developments After Reed eed v. T Tow own of of G Gilbert rt APA 2016 National Conference Professor Alan Weinstein Cleveland-Marshall College of Law and Maxine Goodman Levin College of Urban Affairs Cleveland State University


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SLIDE 1

Sign Case Developments After Reed eed v. T Tow

  • wn of
  • f G

Gilbert rt

APA 2016 National Conference

Professor Alan Weinstein Cleveland-Marshall College of Law and Maxine Goodman Levin College of Urban Affairs Cleveland State University a.weinstein@csuohio.edu

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SLIDE 2

Issues in Cases

  • Commercial/Non-Commercial Distinction
  • On-site/Off-site Distinction
  • Exemptions
  • Time, Place & Manner Regulations
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SLIDE 3

Commercial/Non-Commercial Distinction

  • All post-Reed decisions to-date discussing

the issue find the distinction is still valid

  • Regulation of commercial speech triggers

Central Hudson intermediate scrutiny … not strict scrutiny

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SLIDE 4

Commercial/Non-Commercial Distinction

  • “Reed is of no help to plaintiff either . . ., it

does not purport to eliminate the distinction between commercial and noncommercial

  • speech. It does not involve commercial

speech, and does not even mention Central Hudson.”

Lamar Cent. Outdoor, LLC v. City of Los Angeles, 2016 WL 911406, (Cal. Ct. App. Mar. 10, 2016)

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SLIDE 5

On-site/Off-site Distinction

  • All but one post-Reed decision has

ruled the distinction is still valid … but

  • Thomas v. Schroer, 2015 WL

5231911 (W.D. Tenn.)

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SLIDE 6

On-site/Off-site Distinction

  • Thomas v. Schroer, 2015 WL 5231911

(W.D.Tenn.)

“[t]he only way to determine whether a sign is an on-premise sign, is to consider the content of the sign and determine whether that content is sufficiently related to the ‘activities conducted on the property on which they are located.’ ”

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SLIDE 7

On-site/Off-site Distinction

  • Thomas v. Schroer, 2015 WL 5231911 (W.D.

Tenn.)

Justice Alito's concurrence in Reed is inapposite to the instant analysis. Not only is the concurrence not binding precedent, but the concurrence fails to provide any analytical background as to why an on- premise exemption would be content neutral.

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SLIDE 8

Exemptions

  • Central Radio Co., Inc. v. City of Norfolk, VA,

2016 W.L. 360775 (4th Cir. 2016)

  • Sign code exempted certain displays, including:
  • any “flag or emblem” of any government or “religious
  • rganization”
  • “works of art” that do not identify/relate to a product or

service

  • Sign code regulated size of signs in I-1 district
  • temporary (60 sf); other (1sf per 1 linear ft of frontage)
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SLIDE 9

375 s

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SLIDE 10

Exemptions

  • Citation

Central Radio seeks injunction

  • District Ct. denies injunction because exemptions

were reasonably related to city’s interests in traffic safety/aesthetics

  • 4th Cir. affirms … Reed ... Central Radio files cert.

petition, S.Ct. vacates/remands

  • On remand, 4th Cir. finds exemptions made code

content-based under Reed

  • government flag exempt … but not non-government
  • “works of art exempt” ... unless refer to product/service
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SLIDE 11

Exemptions

  • Compelling government interest?

“Although interests in aesthetics and traffic safety may be substantial government goals, neither we nor the Supreme Court have ever held that they constitute compelling government interests.”

  • Narrowly-tailored?

No evidence that restrictions on non-government flags or works of art that refer to product/service was necessary to eliminate threats to safety or to achieve aesthetic goals

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SLIDE 12

Exemptions

  • Marin v. Town of Southeast, 2015 WL 5732061

(S.D.N.Y. Sept. 30, 2015)

  • Regulation that exempted certain signs, but

not political signs, from restrictions placed

  • n temporary signage, was a content-

based restriction that did not withstand strict scrutiny

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SLIDE 13

Time, Place & Manner Regulations

  • Peterson v. Vill. of Downers Grove, 2015 WL

8780560 (N.D. Ill. Dec. 14, 2015) …upheld a content-neutral ban on all painted wall signs

  • Vosse v. The City of New York, 2015 WL

7280226 (S.D.N.Y. Nov. 18, 2015) … upheld a content-neutral prohibition on signs extending more than 40 feet above curb level as a reasonable time, place, and manner restriction on speech

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SLIDE 14

Fallout from Reed Panhandling/Solicitation Cases

  • Norton v. City of Springfield, IL, 768 F.3d

713 (7th Cir. 2014)

  • upheld ordinance that prohibited panhandling in

“downtown historic district” … panhandling defined as an oral request for an immediate donation of money

  • signs requesting money and oral pleas to send money

later were allowed

  • city justified distinction because it claimed some

persons found oral request threatening … especially at night or when no one else is nearby

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SLIDE 15

Fallout from Reed Panhandling/Solicitation Cases

  • Reed Norton v. City of Springfield,

IL, 806 F.3d 411 (7th Cir. 2015)

  • “Springfield's ordinance regulates ‘because of

the topic discussed’”

  • After Reed it must be subject to strict scrutiny.
  • City then amends ordinance.
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SLIDE 16

Fallout from Reed Panhandling/Solicitation Cases

  • Amended ordinance:
  • unlawful for any individual to engage in

“[p]anhandling while at any time before, during, or after the solicitation knowingly approaching within five feet of the solicited person.”

  • ordinance defines “panhandling” as a

“vocal appeal” for “an immediate donation

  • f money or other gratuity.”
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SLIDE 17

Fallout from Reed Panhandling/Solicitation Cases

  • Norton v. City of Springfield, IL, 2015 WL

8023461 (C.D. IL)

  • Language of the amended ordinance still addresses

the content of the speech

  • If you are “knowingly approaching within five feet”
  • OK to ask for the time, comment on weather,

ask someone to sign a petition or even to solicit support for causes/organizations …

  • BUT NOT OK to ask for “an immediate

donation of money or other gratuity”

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SLIDE 18

Fallout from Reed Panhandling/Solicitation Cases

  • Brown v. City of Grand Junction, 2015 WL

5728755 (D. Colo.)

“At times, threatening behavior may accompany panhandling, but the correct solution is not to outlaw panhandling. The focus must be on the threatening behavior. Thus, the problem in this case is that Grand Junction has taken a sledgehammer to a problem that can and should be solved with a scalpel.”

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SLIDE 19

Next Issue?

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SLIDE 20

Regulating Signs after Reed v. Town of Gilbert

CASE STUDY: CITY OF SPARKS, NEVA VADA

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SLIDE 21

WHERE IS SPARKS, NEVADA?

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SLIDE 22

MAIN COMPONENTS OF SPARKS SIGN CODE

 Content Neutral

 No discretionary permits  No on-premises versus off-premise signs  Signs regulated by place (i.e. building or freestanding)  Maximum size determined by sign placement:

  • Building Signs
  • Freestanding Signs
  • Monument Signs
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SLIDE 23

BACKGROUND

 Law suit against City settled in 2001, United States District Court for the District of Nevada ruled that City cannot prevent the construction of off-premise signs  Adopted Content Neutral Sign Code in January 2002  Updated Sign Code and adopted December 2014

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SLIDE 24

CONTENT NEUTRAL

 Sign Code categorized by:

  • Building Signs
  • Monument Signs
  • Freestanding Signs
  • Temporary Signs

 Do not look at the sign content  Regulate by placement and size (sign category)  In Industrial Zoning allowed one Special Freestanding Sign

  • Maximum size – 672 square feet
  • Not counted towards maximum allowable sign area
  • 1500 linear feet between SFS
  • If digital then 3,000 linear feet between SFS
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SLIDE 25

TEMPORARY SIGNS - 2 TYPES

 Portable  Other Temporary Signs

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SLIDE 26

PORTABLE SIGNS REGULATIONS

 Maximum size – 8 square feet  Display only during business hours  Must be located within 20 feet of public entrance  Not located in public ROW, drive aisle, parking lot, landscaping or pedestrian way  No temporary sign permit required

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SLIDE 27

TEMPORARY SIGNS PERMITT TTING

 Subject to approval by property

  • wner / property manager

 Requires issuance of Temporary Sign Permit  $35 for each temporary sign permit  Requires temporary sign permit good for calendar year (January – December)  Must renew annually

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SLIDE 28

TEMPORARY SIGNS REGULATIONS

 Allowed 2 signs per public entrance with maximum of 8 per site  Located on private property  Maximum size – 18 square feet  If site has digital sign then maximum is reduced by 2 signs  Setback minimum – 1 foot for every foot of height from ROW  Cannot be higher than roof or parapet of building

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SLIDE 29

TEMPORARY SIGNS REGULATIONS CON’T.

 Cannot be affixed to structure or vegetation, utility structures or traffic signs / poles  Cannot be permanently affixed to building or structure  Must be kept neat and clean – not faded, torn or damaged  May not be illuminated  Exception – Vacant buildings – may display temporary sign affixed to building not exceeding 80 square feet and does not require temporary sign permit

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SLIDE 30

PROCESS

 Started the program in January 2015  Printed informational flyer  Distributed to all businesses, homebuilders and industries  Code Enforcement talks to business and/or leaves notice  Contact Planning

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SLIDE 31

EXCEPTION - ELECTION PERIOD

 Period from 1st day of filing to 10 days after election (Federal, State, County or City)  No limitation on number of signs or size  Do not count against maximum allowable sign area  No sign permit required  Not placed in ROW, drains, ditches, flood channels or river belt  Not affixed permanently  No illumination  No spacing requirement

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SLIDE 32

HOW IS IT WORKING?

In 2015 (first year)  Issued 135 temporary sign permits in 2015 (total of 28 businesses)  49 temporary sign permits issued were for businesses that needed them for a short period of time (11 businesses)  December 2015 – sent out reminder letters

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SLIDE 33

HOW IS IT WORKING?

In 2016  To date issued 43 temporary sign permits  8 businesses renewals to date plus 1 new permit  Approximately 50% compliance

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SLIDE 34

PROBLEMS

 Getting businesses to get temporary sign permit especially seasonal businesses  Getting businesses to comply with number of signs and placement  Getting businesses to put sticker on temporary sign

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SLIDE 35

PROBLEMS CONT.

 Home Builders standards  Understaffed to regulate Sign Code - new process more time consuming but getting more compliance than previous regulations  Regulating maximum number of signs per site  Election Period exception

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SLIDE 36

CLOSING REMARKS

 Temporary Signs are the hardest type of signs to regulate  Advantages of Content Neutral Sign Code  When dealing with Signs it is best to be proactive  Temporary Signs and the Reed Case

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SLIDE 37

QUESTIONS?

Find City of Sparks Sign Code at: cityofsparks.us/departments/community- services/planningzoning - Municipal Code Section 20.04.010

Contact Information: Karen Melby, AICP 775-353-7878 / kmelby@cityofsparks.us

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SLIDE 38

Re g ula ting Sig ns a fte r Re e d v. T

  • wn of Gilbe r

t

Be st Pr ac tic e s in Re gulating T e mpo r ar y Signs

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SLIDE 39

Pe rma ne nt vs. T e mpora ry

 With sign r

e gulations, it is e asie st to r e gulate pe r mane nt signs.

 A pe rma ne nt struc ture is

muc h like a fe nc e , she d, o r b uilding

 T

he b ig g e st issue typic a lly re la te s to o ff-pre mise sig ns (a .k.a ., b illb o a rds)

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SLIDE 40

Pe rma ne nt vs. T e mpora ry

 F

r e e spe e c h c halle nge s r e late d to a pe r mane nt sign ar e le ss c ommon… but the y ar e out the r e .

“…it is tr uly a He r c ule an task to wade thr

  • ugh the mir

e o f F ir st Ame ndme nt o pinio ns to asc e r tain the state o f the law r e lating to sign r e gulatio ns.”

  • City o f T

ipp City v. Mic hae l F . Dakin, e t. al. Co ur t o f Appe als o f Ohio , 2nd Distr ic t, Miami Co unty

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SLIDE 41

Pra c tic a l Implic a tions

 T

he bigge st str uggle s te nd to be te mpor ar y signs.

 Administra tio n a nd e nfo rc e me nt is

typic a lly mo re c o mplic a te d (no t a

  • ne time de a l).

 T

e mpo ra ry sig ns a re c o nsta ntly e vo lving .

 Wha t is a re a so na b le numb e r o r

size ?

 Ho w lo ng is te mpo ra ry? At wha t

po int do the y mo rph into a pe rma ne nt sig n?

 No pe rma ne nt lo c a tio n  Co nte nt-ne utra lity

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SLIDE 42

Pre - Re e d vs. Post Re e d

 One q ue stio n a nswe re d le a ds to mo re

q ue stio ns a ske d

 On-pre mise vs. o ff-pre mise de te rmina tio n?  Co mme rc ia l spe e c h vs. no nc o mme rc ia l

spe e c h (fre e spe e c h) de te rmina tio n?

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SLIDE 43

T e mpora ry Sig ns

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SLIDE 44

Be st Pra c tic e s Guide

 A ye ar

  • f r

e se ar c h

 Sur

ve y of c ommunitie s

 Or

dinanc e r e vie w

 Re vie w c ommitte e  Ge ne r

al r e se ar c h

 De ve lopme nt of guide

 Ge ne ra l b e st pra c tic e s  Be st pra c tic e s b y

te mpo ra ry sig n type

Coming Soon! Re vision with post- Re e d analysis and r e c omme ndations?

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SLIDE 45

T e mpor ar y Sign vs. Me ssage

T

e mpora ry Sig n

 T

he e ntire struc ture is te mpo ra ry o r po rta b le .

 No t inte nde d to b e a

pe rma ne nt insta lla tio n.

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SLIDE 46

T e mpor ar y Sign vs. Me ssage

T

e mpora ry Me ssa g e

 T

he sig n struc ture is pe rma ne ntly insta lle d b ut de sig ne d so the me ssa g e c a n c ha ng e ma nua lly o r e le c tro nic a lly.

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SLIDE 47

Avoid T r e ating all T e mpor ar y Signs the Same

 Ma ny c ommunitie s ha ve

  • ne time - limit for a ll

te mpora ry sig ns (e .g ., 14 da ys, up to four time s a ye a r)

 Pose s a proble m for:

 Pro pe rtie s tha t a re fo r

sa le o r le a se fo r lo ng pe rio ds o f time

 Side wa lk sig ns  T

e mpo ra ry, se a so na l use s

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SLIDE 48

Avoid T r e ating all T e mpor ar y Signs the Same

 Re e d a lso pose s issue s for ma king a lot of e xc e ptions

(e .g ., sig ns on prope rtie s for sa le , sig ns tie d to spe c ia l e ve nts, e tc .)

 Post- Re e d Dire c tion

 Allo w a c e rta in a mo unt o f te mpo ra ry sig n sq ua re fo o ta g e

ye a r-ro und. Amo unt va rie s b y zo ning distric t.

 Ofte n re stric te d to side wa lk sig ns, b a nne r sig ns, a nd ya rd sig ns

 Pro vide fo r so me a dditio na l te mpo ra ry sig na g e tha t is

time re stric te d (“x” da ys a nd up to “x” numb e r o f time s a ye a r

 Allo w fo r b ro a de r o ptio ns o n sig n type s

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SLIDE 49

Administr ation and E nfor c e me nt

 Ide ntifie d by pla nne rs a s one

  • f the ir big g e st issue s

 Mo ve me nt to use mo re

te c hno lo g y

 Online pe rmitting  Use o f c a le nda r a pps

 Putting mo re b urde n o n the

a pplic a nts

 Stic ke rs o r ta g s

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SLIDE 50

Sig n T ype s

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SLIDE 51

Balloon Signs & Air Ac tivate d Gr aphic s

Communitie s e ithe r ha te the m or tole ra te the m… a nd tha t is oka y

F

  • c us o n he ig ht a nd

se tb a c ks

Do n’ t wo rry a b o ut if the re is te xt, lo g o , o r

  • the r me ssa g e s

L imit time pe rmitte d/ o c c urre nc e s

Re q uire a pe rmit

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SLIDE 52

Ba nne r Sig ns

One of the most c ommonly pe rmitte d te mpora ry sig n type s

E sta b lish ma ximum size

I f a tta c he d to sta ke s in the g ro und, tre a t a s a ya rd sig n

Ma y o r ma y no t re q uire a pe rmit

Mig ht c o nside r a llo wing the se fo r lo ng e r time pe rio ds if de sire d sig n type

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SLIDE 53

Bla de Sig ns

One of the most c ommonly pe rmitte d te mpora ry sig n type s

F

  • c us o n ma ximum he ig ht

a nd width due to va rie ty o f sha pe s

Se t a ma ximum numb e r, pe rha ps b y fro nta g e

Ma y o r ma y no t re q uire a pe rmit

Se tb a c ks ma y b e ne c e ssa ry de pe nding o n ho w fa r the y fle x o r c a n mo ve

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SLIDE 54

F re e sta nding / Ya rd Sig ns

One of the most c ommonly pe rmitte d te mpora ry sig n type s

Mo st like ly the type to b e re g ula te d b y c o nte nt

Ma ke a pa rt o f ma ximum a llo wa nc e fo r sig na g e b y sig n a re a a nd/ o r # o f sig ns

Mo st do no t re q uire pe rmits fo r sma lle r sig ns b ut ma y re q uire fo r la rg e r sig ns

Ne e d to b e stro ng o n e nfo rc e me nt a s the y a re mo st like ly to pro life ra te

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SLIDE 55

Pe ople / Huma n Sig ns

Is it a sig n or not?

Mo st like ly the type to b e re g ula te d b y c o nte nt

Ma ke a pa rt o f ma ximum a llo wa nc e fo r sig na g e b y sig n a re a a nd/ o r # o f sig ns

Mo st do no t re q uire pe rmits fo r sma lle r sig ns b ut ma y re q uire fo r la rg e r sig ns

Ne e d to b e stro ng o n e nfo rc e me nt a s the y a re mo st like ly to pro life ra te

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SLIDE 56

Side wa lk Sig ns

Ofte n the one e xc e ption to the “no sig ns in the rig ht-

  • f- wa y” rule

Allo w fo r A-fra me o r T

  • fra me

Allo w o n a ny side wa lk pro vide d it is wide e no ug h to a c c o mmo da te pe de stria ns (4-5 fe e t c le a ra nc e )

Allo w during b usine ss ho urs

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SLIDE 57

Ve hic le Sig ns

Growing issue due to lowe r c ost a nd the ma ny le g itima te re a sons to ha ve sig na g e on ve hic le s

HI NT

  • Go o d urb a n de sig n

minimize s the a b ility to use ve hic le s fo r a dditio na l sig na g e

T ric kie st pa rt is de fining wha t is a nd wha t is no t a ve hic le sig n

I f ve hic le is pa rke d o r sto re d ille g a lly, fo c us o n tha t vio la tio n o ve r a sig n vio la tio n

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SLIDE 58

Othe r T e mpor ar y Sign T ype s

T e mpor ar y Window Signs Por table Me ssage Ce nte r s Adve r tising Mur als