Shiyu Cai, Katrina Carino, Ana Chang, Siyu Chen, Fiona Harnischfeger, Sierra Jamir, Sofia Lara,
M os ost Innov ovative A ppl pplic ation on of of C itri-F F i i -- -- pr produc oduct innov ovation or on or sol olving an indus dus try pr prob oblem Originality of Concept - 25% J ustification/Market Need - 15% Ingredient Commercial Feasibility/Market Potential - 25% Technical Feasibility - 25% Quality of Report - 10% Final proposal due December 15, 15, 2016 2016
“This can be filed under the "Amazing New Superfood" category” -- Thrillist May 2016 “The hottest new food on Instagram is... a root vegetable” -- Business Insider September 2016
P R O D U C T F O R M U LA TIO N Purple Yam Citri-Fi Berries Protein powder *Honey *Milk *Chia
● Innovation and market need? ● Target Market? ● Weak points of the product with regards to actual company production (i.e. scaling problems) ● Technical aspects - phase separation, color stability esp if heat treated ● Raw or powdered purple yam for technical aspects of production
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