Search Intelligence A Digital Media Company Referral based - - PowerPoint PPT Presentation

Search Intelligence

A Digital Media Company

Referral based businesses.

• Most of the businesses in CEO Clubs are referral based.
• What does that mean?
• That means most of your business comes from referrals, including your own referrals

– that is people you meet at networking events, etc.

• However, what most business owners fail to consider is that not all referrals are

created equal… meaning the source of the referral or the strength of the referral has a lot to do with whether or not you actually get a call (a shot at the business).

• Based on an un-scientific study, I find that probably 80% of referrals are of the WEAK

variety.

• So what does that mean?

Example:

• OK, I need an electrician to fix some stuff at my home.
• If I receive a recommendation from a neighbor… What is my next step…
• If I know the neighbor well and think a lot of them – I will probably go ahead and call

the electrician they recommend.

• However, if I don’t know the neighbor very well I will probably Google the business

name.

• My decision will be based upon what I see in the search results.

What that means…

• That means what shows up on the 1st page of Google search results for the business

name will determine whether I call the business or not.

• What is one thing most people will be looking for?

• That’s right REVIEWS.
• Most people looking for a product or service look for reviews.
• 69.9% of consumers read online reviews at the beginning of and during the research

phase.

• 63.29% of consumers trust businesses with an overall rating of 4.0 or 4.5 out of 5

stars.

• You should work at gaining as many reviews as possible… and you have to work at it

all the time. Google, Yelp, LinkedIn, Facebook – these are the most important, but you want them anywhere you can. As you gather them you can put them on your website as well.

What else will people be looking for?

• People look at different things for different reasons.
• The sites most people look for (expect to see) are:
• Your website.
• 1. Google (Google My Business)
• 2. Facebook
• 3. LinkedIn
• 4. Yelp
• 5. Twitter
• 6. Instagram
• 7. Manta
• 8. YouTube

• 9. Yellow pages
• 10. BBB
• 11. Angie’s List
• 12. MapQuest
• 13. Local.com
• 14. Localeze
• 15. Superpages
• 16. Foursquare
• 17. Kudzu
• 18. Yellowbook
• Also, you want to be listed in Apple maps. - https://mapsconnect.apple.com/

• The four most important sites you need to brand your business:
• 1. Yelp
• 2. FB Page
• 3. LinkedIn company page
• 4. Google My Business

Here are some examples of search results…

Now what?

• All of these site need to be created or claimed and optimized. (optimized means a

full & consistent description for your business that includes your primary 3-4 search terms).

• These sites need to look good.
• IE - Your banners, profile images and add photos (images). Images should be
• geotagged. That means adding a geographical tag so Google knows where you are
• located. Also each image should have a file name that matches one of your search

terms (keyword). https://geotag.online

Looking good!

• To improve your image online you need good images/artwork. This is quite easy to

accomplish even if you do not consider yourself creative.

• First you need to know what images and sizes you need. Here ia a PDF with all image

sizes as a reference. - https://cdn.makeawebsitehub.com/wp- content/uploads/2017/05/social-media-image-sizes-2017-a4-print-ready.pdf

• I recommend Canva - https://www.canva.com/ - as a really user friendly tool to make

the images you will need.

• I also recommend a tool Paint.net (http://download.cnet.com/Paint-NET/3000-

2192_4-10338146.html), I use it for some things that Canva is not as good at, but there are a number of image tools available online and that come with your computer that you can use.

• Where to get good images. My two best sources: Unsplash - https://unsplash.com/

and Pexels - https://www.pexels.com/. Both offer royalty free images that are spectacular.

• Here are 39 free tools for creating images: https://sproutsocial.com/insights/free-

image-creation-tools/

Now – Social Media

• You need to create some engagement on social media; Facebook, Twitter, Instagram,

LinkedIn

• The best way to do that is to post on a regular basis.
• Original content is best, but who has time to post every day or multiple time per day.

There are services you can pay to do it for you…

• But you can do a form of it yourself using curated content. That is relevant content

(articles) from other sources that you can post on your social media properties to create a steady flow of content and generate engagement.

How do we do that?

• Two services are available that are inexpensive and even offer FREE options.
• 1. Quuu – ‘Hand-Curated Content Suggestions For Social Media’
• 2. Buffer – ‘Buffer is a simpler and easier way to schedule posts, track the

performance of your content, and manage all your accounts in one place’

• By using these services (they link together) you can provide a steady flow of fresh

content to your social media properties: Facebook, Twitter, LinkedIn, Google My Business, Instagram

Summary

• To capitalize on your referrals, you need to optimize your online presence. Create or

claim your listing on the pages I have mentioned here.

• Optimize your profile on each one.
• Deliver regular relevant on you social media properties… this will help create more

connections and draw more potential business to you organically.

Search Intelligence LLC

• A digital media company
• SEO – search engine optimization, moving websites from obscurity to prominence

[page 1 of Google]

• Organic search results deliver more new customers than any other source.
• Facebook Marketing
• SEO Optimized website development
• Reputation management
• Sales funnel creation
• Contact me if I can be of service
• Pipp I Patton, Co-Founder
• pipp@si-5.com – 813-263-2750