The National Governing body for cycling in Scotland
Scottish Mountain Bike Conference
Craig Burn Chief Executive
Scottish Mountain Bike Conference Craig Burn Chief Executive 1. - - PowerPoint PPT Presentation
The National Governing body for cycling in Scotland Scottish Mountain Bike Conference Craig Burn Chief Executive 1. Context 2. Mountain Biking in Scotland Building a World Class System Highlights and Priorities 3. The Future
The National Governing body for cycling in Scotland
Scottish Mountain Bike Conference
Craig Burn Chief Executive
– Building a World Class System – Highlights and Priorities
– Growth and sustainability – How we can collectively make MTB more successful?
D e v e l o p i n g a N a t i o n o f C y c l i s t s Our Strategic Plan 1. Support & Develop Talent 2. Providing Opportunities – participation and impact 3. Grow Membership – voice and influence, value 4. Sustainable, successful self governed organisation
T h e P o w e r o f C y c l i n g
Employers Sport Events Schools Facilities Transport Health Economy Communities Regeneration
Our Landscape
CORE BUSINESS – Cycle Sport Talent / Squads Performance Competition Pathway Rules / Regulation Facilities Event Support Officials Coaches / Leaders Volunteers Member Clubs Individuals Associations Clubs Development
Wider Cycling Agenda Campaigning / Lobbying Transport / Active Travel Education / Employment Social & Community Dev. Justice / Legislation Health
Behavioural Change / Mass participation / Recreation School Sport Sportives Led Rides / Breeze Skills Awards Physical Activity Major Events
Key Facts
– Events – Coaching & Education – Regions & Clubs – Talent & Performance – Comms, Membership and Commercial – Services & Business Support
125, OOO MEMBER S
Bright Future 12.3% of members are under 1811,000
MEMBERS
150%
GROWTH IN MEMBERSHIP SINCE 2010 84.5% are men 15.5% are women 48% 50% 2%“Being a member of Scottish Cycling makes you one of the team!”
A GROWING MEMBERSHIP
BUILD A WORLD CLASS SYSTEM AT ALL LEVELS… Critical Mass
High Performance System Infrastructure
Climate and Culture
A Sporting Nation…A Nation of Champions
World Class System
The National Governing body for cycling in Scotland
MTB specific Highlights and Future Direction
MTB - Highlights & Priorities
– Sport, Access, Tourism, Business, Health, Leadership….
– e.g. The Adventure Syndicate
– Off Road Events Commission – MTB Associations – DH, XC – Staff alignment to support disciplines
Cont.….. Racing Opportunities and Talent Development
– e.g.. Tweedlove, Muckmedden, Perthshire, Angus, Big Tree, Bikefest,
Cont.….. MTB Highlights & Priorities
Coaching & Education
MBLA <> UK MBL Leadership
Riders Achieving.….. 2016 Scottish Success
British Series Winners
British Champs
Inter-Regional Championships
British DH Championships
Fort William World Cup - 2016
Fort William World Cup was the busiest, the sunniest – and now it’s officially the best Downhill World Cup of the year.
The Future
– Consolidate and improve what we are doing – Build on Strong Foundations – Growth and sustainability – Diversify? Wider Impact? – How we can collectively make MTB even more successful?
“To make cycling the most popular activity and sport of choice in Great Britain.”
49% of 25-34 year olds in the UK are cyclists
(Source: Mintel)PARTICIPATION IS SOARING
Iconic & Valuable Lifestyle Product of Scotland
GVA: By 2 0 2 0 MT B wo rth £ 1 6 1 m to th e Scottis h Econ omy
Supporting and championing all areas of our sport with long term 8 year investment plan Shared ambition to establish cycling as the number one sport and activity in the UK
Supported by a network of key suppliers & sponsors
Placemaking‘Societal partnership with impact felt in towns & cities, families & communities across the UK
One of the world's biggest banks with over 17 million ‘retail’ customers in the UK
Physical and mental wellbeing Environment Social and Community Development Individual development Economic Impact“Helping transform our cities and towns to become great places to live through cycling.”
Opportunity to unite this community even more ….
Thank you!
Collaboration <> Sustained Investment <> Success
D e v e l o p i n g a N a t i o n o f C y c l i s t s
SC are here to listen and support where we can