Score One for Quality! Score One for Quality! Using Games to - - PowerPoint PPT Presentation

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Score One for Quality! Score One for Quality! Using Games to - - PowerPoint PPT Presentation

Jan 08, 2023 6 likes •226 views

Score One for Quality! Score One for Quality! Using Games to Improve Product Quality Using Games to Improve Product Quality Incoming Workforce Learn Differently Read Manuals? Retry? Communicate Differently Move Towards

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SLIDE 1

Score One for Quality! Score One for Quality!

Using Games to Improve Product Quality Using Games to Improve Product Quality

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Incoming Workforce

  • Learn Differently
  • Read Manuals?
  • Retry?
  • Communicate

Differently

  • Move Towards

“Instant”

  • Social Networks
  • Expectations of

Privacy

  • Entertainment
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SLIDE 3

Talking to Mary-Beth

“I feel like I’m underutilized”

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SLIDE 4

It Wasn’t Just Mary-Beth

  • Today’s workforce is:

Disengaged & Underutilized

  • 29% Engaged
  • 55% Passively

Disengaged

  • 16% Actively

Disengaged

  • “Actively disengaged”

workers cost US $300B+ per year

* Gallup, “Q12” Survey

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SLIDE 5

42Projects

  • Trust
  • Innovation
  • Play
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SLIDE 6

Best Bug Story? Best Bug Story?

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SLIDE 7

Why Games?

  • Most Tech-Savvy Generation
  • Most “gamer” Generation 1
  • 50% of all Americans Play Video Games
  • 81% of Business People are 34 & Younger
  • Penetration of Games Increasing 2
  • Inevitable that Games will Enter Workplace

1 Beck, Wade, 2004, Got Game, HBS Press 2 Reeves, Read, 2009, Total Engagement, HBS Press

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SLIDE 8

Benefit of Games

  • Effective

Communication

  • Engaged Employees
  • Productivity

Improvements

  • Saving Money
  • Education & Learning
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SLIDE 9

Attributes of Effective Games

  • Clearly Communicate

Objectives and Goals

  • Distributed Problem

Solving

  • Motivate the “Crowd”
  • Player vs. Player
  • Player vs. Self
  • Player vs. Environment
  • Employees Want What

Gamers Want

  • Fairness
  • Transparency
  • Feedback
  • Easy to Scale Activities
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Core Work Skills Unique Work Skills Future Work Skills In-Job Behaviors Organizational Citizenship Behaviors

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Core Work Skills Unique Work Skills Future Work Skills In-Job Behaviors Organizational Citizenship Behaviors

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Core Work Skills Unique Work Skills Future Work Skills In-Job Behaviors Organizational Citizenship Behaviors

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Core Work Skills Unique Work Skills Future Work Skills In-Job Behaviors Organizational Citizenship Behaviors

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Localization Testing

  • Hard, Large-Scale

Problem

  • Windows 7 ships in 100

languages

  • Thousands of Strings

and Screens per Release

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Results Results

Significant Quality Improvements for Windows 7 Positive Impact on Ship Schedule Team Morale and Subsidiary Engagement Significant Quality Improvements for Windows 7 Positive Impact on Ship Schedule Team Morale and Subsidiary Engagement

Total Screens Reviewed: Over 500,000 Total Number of Reviewers: Over 4,500 Screens per Reviewer: Average 119

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Guidelines for Games

  • Set Clear Objectives
  • Use Rewards Carefully
  • Keep Duration Short
  • Implement ‘Broad

Appeal’ Mechanisms

  • Focus on

“Organizational Citizenship Behaviors”

  • Support
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SLIDE 19

42Projects

  • Trust
  • Innovation
  • Play
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SLIDE 20

What About Mary-Beth?

“It doesn’t feel like work anymore...”

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SLIDE 21

Questions? Questions?

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SLIDE 22

Score One for Quality! Score One for Quality!

Joshua Williams (joshw@microsoft.com) Joshua Williams (joshw@microsoft.com)

productivitygames.blogspot.com 42projects.org