Scheveningen Art Port Connect Embrace Celebrate Group G: Valerie, - - PowerPoint PPT Presentation

Scheveningen Art Port

Connect Embrace Celebrate

Group G: Valerie, Ka, Anna, Shasha, Bradley July 27, 2018

#Henk the Haring Swims the Art Port

SWOT Analysis

• Diversity in architecture, people and businesses
• Strategic location – tourism destination, active beach front, local hot spot
• Water sports – sailing, surfing
• Public transport. – tram to the city center, bike/ped. connectivity
• Historical heritage, cultural assets
• Existing master plan
• Port division (long walk from one side to the other)
• Decaying green spaces
• Cold weather most of the year
• Existing pocket parks – rain garden, waterscape playgrounds (water mgmt.)
• Port interconnectivity
• Branding indentity – enhancing the exposure of the area
• Economic development of tourism industry
• Social impact of growing tourism on the local community
• Sea level rise
• Cloudbursts, storm water
• Declining fishing economy

S

W

O T

Field Observation

Run-down Public Parks Tourism Fishing Industry

Strategic Questions

• 1. How to PRESERVE and PROMOTE local heritage and cultural identity?
• 2. How to balance the interests of Dutch and international LOCALS the global

TOURISM?

• 3. How to make the neighborhood ARTISCALLY FAMOUS?
• 4. How to manage urban storm water CREATIVELY?
• 5. How to incentivize DIVERSE economic development for minority-owned

businesses?

• 6. How to INTEGRATE and CONNECT new port development with the old

town?

Vision 2040

Scheveningen bridges the past to the future through art by embracing local heritage and global diversity while becoming a leader in innovative storm water management solutions.

CONNECT EMBRACE CELEBRATE

Connect the Past to the Future through ART Embrace Global Diversity Celebrate Water

1 2 3 4 6 5 7 8 9 10 2 12 1 2 2 2 2 11 5 5 5 5 Heritage sites W ayfinding heritage trail Art Installation / Pop up space W aterscape 1 Information center 2 Art Installation / Pop up space on water 3 Art Installation / Pop up space in land 4 W aterscape 5 Fishing Auction House 6 Lighthouse 7 Gendenknaald Koning W illem I 8 Fisherman’s W ife Statue 9 Old Church 10 Rabobank 11 De Rokerij

Design Interventions

Wayfinding Heritage Trail

Design Interventions

Before After

Design Interventions

Before After Rainfall Filter Harvest Reuse

Design Interventions

Before After

2020 2025

Timeline of Implementation & SDGs

2030 2035 2040 2018 Mapping Historical Heritage Way Finding & Branding Bike & Ped. Trails FloatingArt Port Centre Art Installations and Art/Food Pop Ups Programming & Event Management Fishing Heritage Museum 3 Water Landscapes Color Coding & Mobile Application Hydrophobic Surfaces & Light Show

The planned development of Scheveningen contributes to the Sustainable Development Goals of the United Nations.

Stakeholders & Policies

• Economic incentives for local

entrepreneurs from The Hague (1000 euros for initial investment)

• Mix-use port
• Recycled materials for art installations
• Waterscapes harvest 100% of storm water
• Free parking in winter

Level of Interest Level of Influence (power)

Communication & Monitoring

Logistics companies Housing developers Shipowners Water clubs Sport clubs Beach restaurants and facilities

Need to be Informed Empowering & Participation

Local residents Minority-owned businesses Public space users

Engagement & Mgmt.

Municipality Ministry Water Management Institutions Stakeholder Evaluation Policies & Regulation

Scheveningen Art Port

#Henk the Haring Swims the Art Port

Connect Embrace Celebrate