Sc ope of t he Pr obl e m Spa m About 60% of a l l - - PDF document

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Sc ope of t he Pr obl e m Spa m About 60% of a l l - - PDF document

Sc ope of t he Pr obl e m Spa m About 60% of a l l e m a i l i s s pam M uc h i s f r a udul e nt M uc h i s i na ppr opr i a t e f or ki ds 5% of U. S. ne t us e r s have


slide-1
SLIDE 1

1

Spa m

Edwa r d W . Fe l t e n De pt .

  • f

Com put e r Sc i e nc e Pr i nc e t

  • n

Uni ve r s i t y

Sc

  • pe
  • f

t he Pr

  • bl

e m

  • About

60%

  • f

a l l e m a i l i s s pam

– M uc h i s f r a udul e nt – M uc h i s i na ppr

  • pr

i a t e f

  • r

ki ds

  • 5%
  • f

U. S. ne t us e r s have bought s

  • m e

t hi ng f r

  • m

a s pam m e r

– Bi l l i

  • ns
  • f

dol l a r s

  • f

s a l e s – Spa m m i ng pa ys

  • W i

l l t al k a bout e m a i l ; but a f f e c t s

  • t

he r c

  • m m uni

ca t i

  • n

t e c hnol

  • gi

e s al s

  • An

Em a i l M e s s a ge

Fr

  • m :

f el t e n@ c s . pr i nc e t

  • n.

e du To: l a z

  • ws

ka @ c s . wa s hi ngt

  • n.

e du Subj e c t : m a i l f

  • r

ge r y Da t e : Nove m be r 18, 2004 Ac t ua l l y, a nybody c a n m a ke a m e s s a ge l i ke t hi s . The r e ’ s no i nhe r e nt a ut he nt i c a t i

  • n
  • f

t he r e c e i ve r ’ s a ddr e s s , a nd no gua r a nt e e t ha t t he m e s s a ge c a m e f r

  • m

a ny pa r t i c ul a r pl a c e . For ge r y i s e a s y.

Em a i l Tr a ns por t

s e nde r Se nde r ’ s s e r ve r Re c e i ve r ’ s s e r ve r SM TP SM TP r e c e i ve r POP/ I M AP Com pl i c a t i

  • ns

: f

  • r

wa r di ng, m a i l i ng l i s t s , aut

  • r

e s ponde r s , e t c .

W ha t i s Spa m ?

( 1) Em a i l t ha t t he r e c i pi e nt doe s n’ t wa nt . Pr

  • bl

e m s :

  • onl

y de f i ne d a f t e r t he f a c t

  • ba

n r a i s e s Fi r s t Am e ndm e nt i s s ue s ( 2) Uns

  • l

i c i t e d e m a i l . Pr

  • bl

e m : l

  • t

s

  • f

uns

  • l

i c i t e d e m a i l i s de s i r e d

W ha t i s Spa m ?

( 3) Uns

  • l

i c i t e d c

  • m m e

r c i a l e m a i l . But wha t e xa c t l y does “ uns

  • l

i c i t e d” m e a n?

slide-2
SLIDE 2

2

Fr e e Spe e c h I s s ue s

  • Law

s

  • m e

t i m e s a l l

  • ws

s pe e c h, e ve n whe n t he l i s t e ne r doe s n’ t wa nt t

  • he

a r i t .

  • Com m e

r c i a l s pe e c h l e s s pr

  • t

e c t e d t ha n pol i t i c a l s pe e c h.

  • At

t he ve r y l e a s t , l e t ’ s not bl

  • ck

a m e s s age i f bot h pa r t i e s wa nt i t t

  • ge

t t hr

  • ugh.

W or ki ng De f i ni t i

  • n
  • f

Spa m

Any com m e r c i al , non- pol i t i c al e m a i l i s s pam , unl e s s ( a ) t he r e c i pi e nt has cons e nt e d t

  • r

e ce i ve i t , ( b) t he s e nde r and r e ce i ve r have an

  • ngoi

ng bus i ne s s r e l a t i

  • ns

hi p,

  • r

( c ) t he m e s s age r e l a t e s t

  • a

n

  • ngoi

ng c

  • m m e

r c i al t r a ns a c t i

  • n

be t we e n t he s e nde r a nd r e ce i ve r . Not e : j us t l

  • oki

ng a t a m e s s age won’ t t e l l you whe t he r

  • r

not i t ’ s s pam .

Ant i

  • s

pa m M e a s ur e s

  • Enf
  • r

c e l a ws a ga i ns t wi r e f r a ud, f a l s e m e di c a l c l a i m s , e t c .

  • Re

qui r e a c c ur a t e l a be l i ng

  • f
  • r

i gi n; a l l

  • ws

f i l t e r i ng by

  • r

i gi n

– Bi g s pam m e r j us t s e nt e nce d t

  • ni

ne ye a r s i n VA s t a t e pr i s

  • n

f

  • r

m i s l abe l i ng

Pr i va t e La ws ui t s by I SPs

  • I

SP s e nds s pa m m e r c e a s e

  • a

nd- de s i s t l e t t e r

  • Spa

m m e r ke e ps s e ndi ng s pam

  • I

SP f i l e s s ui t

– Cl a i m i ng cybe r

  • t

r e s pas s – Se e ki ng m one y dam age s – Se e ki ng i nj unc t i

  • n

aga i ns t f ur t he r s pa m m i ng

  • Som e

s uc c e s s s

  • f

a r , but m os t l y us e f ul a s de t e r r e nt

Bl a c kl i s t s

  • M a

ke l i s t

  • f

known e m a i l a ddr e s s e s ,

  • r

known I P a ddr e s s e s ,

  • f

s pam m e r s

  • Di

s ca r d e m a i l f r

  • m

t hos e addr e s s e s

  • Pr
  • bl

e m s

– Spa m m e r s t r y t

  • m i

s l e a d a bout m e s s a ge

  • r

i gi n – Spa m m e r s m ove a r

  • und

a l

  • t

– I nnoc e nt us e r s s

  • m e

t i m e s e nd up s ha r i ng a ddr e s s e s wi t h s pa m m e r s – Fal s e a c c us a t i

  • ns

W hi t e l i s t s

  • M ake

l i s t

  • f

pe

  • pl

e / pl a c e s you wa nt t

  • ge

t e m a i l f r

  • m
  • I

m pr a c t i c a l t

  • a

c c e pt e m a i l

  • nl

y f r

  • m

t he s e pe

  • pl

e

  • But

s t i l l us e f ul

– M a ke

  • t

he r a nt i

  • s

pam m e a s ur e s m or e s t r i nge nt – Exce pt i

  • n

f

  • r

pe

  • pl

e

  • n

whi t e l i s t

slide-3
SLIDE 3

3

Paym e nt

  • Tr

y t

  • r

a i s e c

  • s

t

  • f

s e ndi ng e m ai l

– I de al l y, r a i s e m or e f

  • r

s pam m e r s t han f

  • r

nor m al s e nde r s

  • Pay

i n t he f

  • r

m

  • f

:

– M one y – W a s t e d com put a t i

  • nal

r e s

  • ur

ce s – Hum a n a t t e nt i

  • n

Pr

  • bl

e m s wi t h paym e nt

  • I

f us i ng r e a l m oney, i nvol ves t he ba nki ng s ys t em

  • I

f payi ng i n r e s

  • ur

c e s , wa s t e

  • f

r e s

  • ur

c e s

– Re s

  • ur

ce s a r e c he ap f

  • r

s pam m e r s anyway

  • De

t e r s s

  • m e

l e gi t i m a t e e m a i l –e s pe c i a l l y bi g ( l e gi t i m a t e ) m a i l i ng l i s t s

Se nde r a ut he nt i c a t i

  • n
  • Va

r i

  • us

s c he m es

  • M ake

s ur e t ha t m a i l c

  • m es

f r

  • m

t he r i ght pl a c e , gi ve n t he ( c l a i m e d) s e nde r

– e . g. m y m a i l com e s f r

  • m

a Pr i nce t

  • n

I P a ddr e s s

  • W or

ks

  • kay,

but

– Com pl i ca t e d i n pr e s e nce

  • f

f

  • r

wa r di ng e t c . – Doe s n’ t a ddr e s s s pam bot s

  • n

s t

  • l

e n m ac hi ne s

Cont e nt

  • Ba

s e d Fi l t e r i ng

  • Cl

a s s i f y i ncom i ng m e s s age s ba s e d

  • n

c

  • nt

e nt s

– Appl y f i xe d r ul e s ( e . g.Spam As s as s i n) – M a chi ne l e a r ni ng, ba s e d

  • n

us e r l a be l i ng

  • W or

d- ba s e d Ba ye s i a n l e a r ni ng

Fi l t e r i ng I s s ue s

  • Fa

i r l y a c c ur a t e , but not f

  • ol

pr

  • of

– Tr a de

  • f

f f a l s e pos i t i ve s vs . f a l s e ne ga t i ve s – St i l l ne e d t

  • l
  • ok

a t s us pe c t e d- s pam m e s s age s

  • Spa

m m e r s us i ng count e r m e as ur e s

– “ wor d s al a d”

Ca s e St udy: Do- Not

  • Em a

i l Li s t

  • I

n CAN- SPAM Ac t , Congr es s a s ke d FTC t

  • s

t udy a Na t i

  • na

l Do- Not

  • Em a

i l ( DNE) l i s t

– Li ke Do- Not

  • Cal

l l i s t f

  • r

t e l e m a r ke t i ng

  • Congr

e s s a s ke d:

– Shoul d we have a DNE l i s t ? – I f we have

  • ne

, how s houl d i t wor k?

  • FTC

hi r e d e xpe r t s ( i nc l udi ng m e ) t

  • gi

ve t e c hni c a l a dvi c e .

slide-4
SLIDE 4

4

DNE Li s t : La w

  • Us

e r s c a n put t he i r e m a i l a ddr e s s e s

  • n

t he DNE l i s t .

  • Dom a

i n

  • wne

r c a n put whol e dom a i n ( e . g. wa s hi ngt

  • n.

e du)

  • n

DNE l i s t .

  • I

l l e ga l t

  • s

e nd s pa m t

  • a

nybody

  • n

t he l i s t .

DNE Li s t : Appr

  • a

c he s

  • Gi

ve s pam m e r s t he l i s t

– Ve r y ba d i de a : “ whom - t

  • s

pa m ” l i s t – Ca n s e e d e a c h s pa m m e r ’ sl i s t wi t h “t e l l t al e” a ddr e s s e s ? ( I nt e r e s t i ng CS t he

  • r

y pr

  • bl

e m . )

  • Spam m e

r s ubm i t s t he i r m a i l i ng l i s t t

  • DNE

s e r vi ce ; s e r vi ce r e t ur ns “s c r ubbe d” l i s t

– Spa m m e r s t i l l l e a r ns a bout s

  • m e

va l i d a ddr e s s e s – M i ght be a bl e t

  • l

i m i t t hi s by l i m i t i ng a c c e s s , c ha r gi ng f

  • r

a c c e s s , e t c .

DNE Li s t : Appr

  • a

c he s

  • Spam -

f

  • r

wa r di ng s e r vi ce

– Spa m m e r m us t di r e c t a l l s pa m t hr

  • ugh

a DNE s e r vi c e – Se r vi c e f

  • r

wa r ds e m a i l t

  • a

ddr e s s e s not

  • n

DNE l i s t – Si l e nt l y dr

  • ps

i f a ddr e s s i s

  • n

l i s t – Doe s n’ t l e a k i nf

  • r

m a t i

  • n

a bout l i s t – I r

  • ny:

a s a n a nt i

  • s

pa m m e a s ur e , t he gove r nm e nt i s f

  • r

wa r di ng s pa m

  • Al

l a ppr

  • a

c he s : r i s k t ha t l i s t wi l l l e ak

Out l a w Spa m

  • Bi

gges t pr

  • bl

e m f

  • r

DNE Li s t i s

  • ut

l a w s pa m m e r s

– I gnor e t he l a w – Se nd s pam f r

  • m

s t

  • l

e n m ac hi ne s – Ve r y ha r d t

  • c

a t c h t he m

Spa m : Bot t

  • m

Li ne

  • Spa

m wi l l be wi t h us , a s l

  • ng

a s pe

  • pl

e buy s t uf f f r

  • m

s pam m e r s .

  • Pe
  • pl

e wi l l ke e p buyi ng t he ki nds

  • f

pr

  • duc

t s t ha t s pa m m e r s s e l l .

  • At

be s t , we ’ l l f i ght t

  • a

s t a l e m a t e .