San Diego is a community that holds the talent, resources and - - PowerPoint PPT Presentation

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Apr 10, 2024 147 likes •455 views

San Diego is a community that holds the talent, resources and progressive mindset that provides businesses the opportunity to flourish. George Stelling, President and COO, Altec Lansing The perfect place. The perfect environment. LIFESTYLE

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San Diego is a community that holds the talent, resources and progressive mindset that provides businesses the opportunity to flourish. – George Stelling, President and COO, Altec Lansing

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The perfect place.

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The perfect environment.

70º

30,000 ACRES

f OPEN SPACE

Diverse, educated,

connected population

Entertainment

& tourism hub

OLYMPIC ATHLETES. ARCHITECTS. DEVELOPERS. MANUFACTURERS. SCIENTISTS.

Public + private sector think tank

Culture of collaboration

MUSEUMS

and a top symphony

70 MILES of coastline

ACTIVE

OUTDOOR

LIFESTYLE 25

AVG. TEMP.

Internationally competitive

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Tourism Innovation Military

Local Economy

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> During the last economic cycle San Diego experienced tremendous growth seen in mixed-use business hubs like Carlsbad, UTC, and downtown > The region lacks opportunities for approved large scale development > We’re on the cusp of this with South San Diego leading the way

The timing is perfect.

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Mega Region

san diego tijuana

27,000 square miles 5 million residents Annual economy

f $205 billion

p a c i f i c

e a n

imperial county

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+

3 million 5 million 2 million

people in San Diego

binational and multicultural mega region

neighbors to the south strong

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Made in Mexico

US-Mexico trade is fundamentally different than trade with any other major country. While imports from China are produced almost entirely (96%) with non-American parts, Mexican imports are, on average, 40% US made. This is because Mexico and the US do not simply trade goods; they work together to manufacture them. In India, people ask you about China, and, in China, people ask you about India: Which country will become the more dominant economic power in the 21st century? I now have the answer:

Mexico. It is no surprise that Mexico now is taking manufac-

turing market share back from Asia and attracting more global investment than ever in autos, aerospace and household goods. The Financial Times reports that today, Mexico exports more man- ufactured products than the rest of Latin America put together. Many business leaders here say that marketing San Diego and Tijuana as one large region can help attract jobs and have encour- aged manufacturers to move operations from China to Mexico. They mention the success of DJO, an orthopedic company based in Vista, just north of San Diego, with a factory in Tijuana. Over the last several years, the company has added hundreds of jobs

n both sides of the border, and several executives work in Tijuana

but live in San Diego. One of Mexico’s big advantages over China is proximity to the US market. It takes between 20 days and 2 months to ship goods from China to the US. In the case of Mexico, it takes 2-7 days. The quicker times have gained relevance as US companies that depend

n inputs from third parties embrace just-in-time manufacturing,

which has become more popular since the 2008 recession because it allows companies to reduce costs by holding smaller inventories.

How Mexico Creates US Jobs How Mexico Got Back in the Game

San Diego Mayor Building Economic Bridges to Tijuana

Taking on China: Location provides competitive edge

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Ease

Logistics / time zones Language barrier Time to market Quick-shoring

Control

Intellectual property control issues Small production volume possible Variability Supply chain diversification

Cost

Labor costs Proximity Shipping costs transportation / oil prices From 2005-2010 Chinese wages averaged a 19% annual growth

Near-shoring = Quick-shoring

The future of smart growth

Quality

More engineering grads in Mexico than any other country on the continent 30% of Mexico’s university population enrolled in engineering & tech courses >100K engineering graduates in Mexico per year, 3x US per capita Educated, highly skilled workforce Six Sigma

Mexico vs. China

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Mexico has 44 free trade agreements — more than any country on earth.

mexico

china brazil

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Who is near-shoring today?

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> Currently 570 manufacturing plants in Tijuana > 800 in Baja California > 70% of all companies in Tijuana are US-related

r US firms

Everyone’s doing it.

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Access

tijuana

Major interstate corridors l International airports Major seaports l Railway l Land ports of entry

p a c i f i c

e a n

15 8 5 805 1 2 3

tecate san diego

125 54

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And what is at the center of this convergence?

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Millenia is located at the intersection

f San Diego

and Mexico – in the heart of the mega region.

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The new, stylish, urban hub of South San Diego county. Where big business, hospitality, housing, shopping, entertainment and recreation all mix it up.

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> Class A office > Civic uses > Mixed-use main street > Multiple urban parks > Urban-style residential units

Districts

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The new professional workforce

> Is educated / discerning > Is in demand > Excels at multitasking > Wants a short commute > Values quality of life > Seeks stimulating environments > Wants opportunities for exercise and relaxation during the workday > Appreciates nearby affordable housing

Employment / corporate trends

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> A permanent shift in how people want to live and work > Community, walkability, sustainability, and connectivity > New efficiencies, new conveniences > More and more workers want to live and work in mixed-use environments > Study finds mixed-use areas safer than commercial-only > An evolved solution for real community

A true mixed-use experience

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> Millenia will be the new city center > Average household income above $100,000 within a 5-mile radius > Less than 30-minute drive times > Surrounded by established beautiful neighborhoods of Otay Ranch > Anchored by Otay Ranch Town Center with REI, Anthropologie, Apple > Strong amenities, good schools already in place > Affordable real estate

South San Diego is thriving.

SLIDE 23 Wolf Canyon Elementary Mater Dei High School Otay Ranch Town Center

SR125

Olympic Parkway East Lake Parkway Birch Road Olympian High School

Award-winning Otay Ranch Master Plan

McMillin Lomas Verdes To Olympic Training Center

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> Space for large-scale development > Abundance of parking > A well-planned community, delivering the new urban experience > A young, educated workforce > Planned future investment & expansion

f infrastructure at border

> Local development company with strong track record

Why Millenia means business.

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Overall Site plan

North

Gateway mixed use commercial Business Mixed use civic / office core Main street Residential

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Phase 1 site plan

North

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Phase 1

North

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Today, what Shenzhen is to Hong Kong, Tijuana is becoming to San Diego.

– Chris Anderson, former editor of Wired and current CEO of 3D Robotics