SAFE HANDS KENYA - OVERVIEW 27 APRIL 2020 The Problem: COVID-19 risk - - PowerPoint PPT Presentation

SAFE HANDS KENYA - OVERVIEW

27 APRIL 2020

The Problem: COVID-19 risk is highest in low-income communities with limited sanitation – and social distancing will not work

Kajiado Baringo Mombasa 98 93 Bungoma 92 92 91 80 93 Bomet Busia West Pokot 91 Murang’a Elgeyo Marakwet Mandera 85 Embu 80 91 Tana River 81 81 Migori Garissa Kericho 86 Homa Bay 59 61 Isiolo 73 85 Kakamega 84 Nairobi Kilifi 79 Kirinyaga 97 Kisii 82 98 Kisumu 93 93 90 Kitui Machakos Laikipia 93 Kwale 80 96 Lamu 84 95 Makueni Marsabit 95 65 Meru 56 Nandi Nakuru 90 Narok Kiambu Nyamira 88 Nyandarua 80 Nyeri Samburu Turkana 78 Siaya 63 Taita Taveta 95 86 Tharaka-Nithi Trans Nzoia 93 86 Uasin Gishu 84 Vihiga Wajir 94 77 88 Near Handwash No Handwash

For millions in Kenya, social distancing will not work in the fight against COVID-19. Three big problems prevent this:

• 1. Lack of sanitation options, e.g.

running water, sewerage management.

• 2. Unavoidable physical proximity

in informal communities

• 3. Economic fragility forces people

to work despite health potential health risks. (Daily Wage Workers)

Population with no handwashing facilities in or near the home

Typical Low Income Neighbourhoods

KIBRA Background: Estimated to be the largest informal settlement in Africa. Housing: 12’ x 12’ shack, 6-7 pple Area: 2.5 KM2 Population: 300,000 – 500,000 DANDORA Background: Principle dumpsite for Nairobi city, enviromental and waste related hazards. Area: 4 KM2 Population: 110,000

Objectives: Provide products immediately – at no cost – and with depth and breadth of reach

Suspension of the profit motive

The project aims to provide products to all Kenyans, especially those in at-risk communities and hard to reach areas

The coalition partners will commit to 3 guiding principles:

This project will ensure vulnerable Kenyans access critical sanitation products at no cost The project’s supply chain bypass traditional flows to respond to urgent need and provide quick mitigation to the crisis 1 2

Speed

3

“Last mile” saturation

T

• sustain an intervention of this scale, the coalition will have a fully-funded

supply chain for the duration of the crisis

The solution: Rapid mass sanitation via three-pronged approach

Large-scale distribution of FMCG products: soap, hand sanitizer, surface disinfectants and Masks

1

Sewage extraction

2

Water supply

3

RAPID MASS SANITATION

This project is focused on large-scale distribution of FMCG sanitation products

Consumer behavior: Adopt best practice to spur behavior change

Project will ensure every Kenyan, particularly those in hard to reach areas, are able to access the products by leveraging organizations community trust and extensive last-mile distribution The project will sensitize end-users on the importance and effective usage of hygiene and sanitation products by using right medium, content, and a compelling message The project will leverage human-centered design principles to shape product and delivery design improving adoption, tracking distribution at a granular level, and ensuring a learning feedback loop

ACCESS CONSUMER EDUCATION USER EXPERIENCE

Unique Approach to a Unique Problem

Weights 40% 25% 5% 0% 25% 5% Sublocation code Location Subloc Population ESI Population Density (% of highest) Share of informal employment Latrine use (all types), % No water piped into dwelling, % Makeshift Houses, % 11224 SILANGA KIBERA SILANGA 17,363 36.6 60% 31% 93% 95% 99% 11271 GATWIKIRA SERANGOMBE GATWIKIRA 24,988 47.8 72% 25% 96% 99% 97% 11231 LAINI SABA LAINI SABA LAINI SABA 28,180 47.2 64% 29% 98% 95% 99% 13272 MATHARE 4A RUARAKA MATHARE 4A 18,776 51.8 73% 27% 42% 96% 74% 11222 LINDI KIBERA LINDI 35,143 47.1 59% 26% 98% 95% 99% 13253 NYAYO KOROGOCHONYAYO 9,835 44.4 44% 34% 91% 98% 87%

Data Driven Approach to Prioritization

• Weighted Indeces
• Economic Security
• Pop. Density
• Employment
• Water/Latrine Availability
• Home Structure

Fully visible ‘last mile’ coverage of distribution Network

• Only SHK have visibility

We have rolled out a major consumer awareness & behaviour change campaign – #TibaNiSisi (“We are the cure” in Swahili)

Campaign involves both above- and below-the-line activities:

• Significant creative content development and distribution via partners

(posters; TVCs; print newspaper ads; billboards; radio)

• Large social media presence for #TibaNiSisi brand
• Engaging celebrity influencers around campaign – initially in Kenya

Messaging is targeted at driving best practice adoption & positive behavioural change in a way that is relevant to target audience

Example content from SHK partner on the correct use of face masks

Celebrity influencers used to amplify campaign & demonstrate correct product use

Posters reinforce behaviour change messaging and dispel myths Online content relates best practice back to viewers’ life, challenging them to adapt their own behaviours

All on-ground activities and consumer engagement falls under the #TibaNiSisi brand.

Cleaning team from local partner in Dandora (Nairobi) prepare to use disinfectant spray in public areas

Disinfecting handwash stations at local shops

Handwashing at one of the handwash stations delivered by SHK Residents read #TNS hygiene signage at entry gate to compound Grafitti artist paints mask messaging Disinfecting public spaces and playgrounds

Achievements (SHK & Coalition Partners)



54,000 Bars of Soap, 2,000 Lts Sanitizer & 2,000 Lts Surface Disinfectant (Kibra)



Door to Door Delivery with SHOFCO



110,000 Bars of Soap, 3,000 Lts Sanitizer + 8,000 Lts Disinfectant (Dandora)



Public Hand Washing Stations



Public Area Sanitization



200,000 Masks (TBD)



All of Nairobi Informal Settlements Coverage by End May (2,7m pple)

Challenges/Learning



Changing Regulatory Landscape



Ease of Movement



Regulation on food/material donations



Inputs



Importation of inputs at scale



Local & Global Availability



Be Ready to Plug in



Multiple efforts, all solving for the greater good.



Move Fast But Be Agile



There is no Silver Bullet

Coalition Members as of 27th April 2020

PRODUCTION DISTRIBUTION INPUT SUPPLY CHAIN LEADERSHIP & PROJECT MANAGEMENT CONSUMER EDUCATION

Thank You

For more information on AVPA & our various initiatives please contact one of the following individuals: South Africa: Dr. Frank Aswani – faswani@avpa.africa Kenya: Nancy Kairo – nkairo@avpa.africa

@_avpa_ @Faswani