SAFARI INDUSTRIES (INDIA) LTD.
CORPORATE PRESENTATION
MARCH 2019
SAFARI INDUSTRIES (INDIA) LTD. CORPORATE PRESENTATION MARCH 2019 - - PowerPoint PPT Presentation
SAFARI INDUSTRIES (INDIA) LTD. CORPORATE PRESENTATION MARCH 2019 DISCLAIMER This presentation does not constitute a prospectus, offering circular or offering memorandum or an offer, or a solicitation of any offer, to purchase or sell any
MARCH 2019
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sell any securities of Safari Industries (India) Limited ( the “Company”). This presentation should not be considered as a recommendation that any investor should purchase, any securities of the Company and should not be used as a basis for any investment decision.
performance of the Company is not, and should not be considered as, indicative of future results. Furthermore, no express or implied representation
this presentation.
information presented or contained in this presentation.
is made that the Rupee amounts actually represent such USD amounts or could have been, or could be, converted into USD at the indicated rates.
such revision or changes.
contains certain statements of future expectations and other forward-looking statements, including those relating to our general business plans and strategy, our future financial condition and growth prospects, and future developments in our sector and our competitive and regulatory
‘anticipates’, ‘believes’, ‘estimates’, ‘predicts’, ‘potential’ or ‘continue’ and similar expressions identify forward looking statements. All forward looking statements are subject to risks, uncertainties and assumptions that could cause actual results, performances or events to differ materially from the results contemplated by the relevant forward looking statement. The factors which may affect the results contemplated by the forward looking statements could include, amongst others, future changes or developments in (i) the Company’s business, (ii) the Company’s competitive environment, and (iii) political, economic, legal and social conditions in India.
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Consistently growing luggage brand Well entrenched distribution network Leadership position Management & Governance Diversified product portfolio
Leadership position in an oligopolistic market
~47% CAGR in Revenues & ~59% CAGR in EBITDA since FY 2013 to FY 2018
Products for all customer categories suiting all possible occasions Currently dominated by Soft luggage (>70%*), Polycarbonate and School bags launched recently
Channel network covering CSD, Hyper market, MBO, EBO, Ecommerce and Institutional
Adhering to high standards of corporate governance
* FY 18
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Revenues (FY 18)
EBITDA (FY 18)
PAT (FY 18) Net Worth (FY 18) Debt* (FY 18)
Customer Touch Points
Luggage, Hard Luggage, Backpacks, School Bags) SKUs
Employees
* Including Short Term and Long Term Borrowings
Historical Stock Price Movement Share Price (Rs.)
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~ 6.8x growth in revenue in the past 7 years
Revenue (Rs. Mn)
Source: Company
620 940 1,671 2,165 2,789 3,535 4,218 FY 12 FY 13 FY 14 FY 15 FY 16 FY 17* FY 18*
*As per IND AS
58% 25% 17%
Share holding pattern as on 31st March 2018
Promoter Institutions (Public) Non Institutions (Public) 5000 10000 15000 20000 25000 30000 35000 40000 100 200 300 400 500 600 700
Performance Comparison with BSE Index
Safari ind BSE
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FY 1974- 2011 FY 2012 FY 2013 FY 2014 FY 2015 FY 2016 FY 2017
FY 2018
SKUs primarily catering to adult customers, family travel needs
& strategy realignment – elimination of non performing SKUs
majority stake (77%) in Safari Industries (India) Ltd in May 2012
strategy realignment, elimination of non performing SKUs
Mn in July 2014
luggage and new product categories e.g. laptop bags
focus area and intensified focus on backpacks
Magnum, Activa, Orthofit, DBH, Egonauts, Gscape and Genie
under SAFARI brand.
under Genius and Genie brands for schools
manufacturing.
CSD segment
Rs.510 Mn in October 2017
July 2017
2017
Halol in March 2018
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Expected to grow to > INR 120 Bn by 2021
SIZEABLE MARKET WITH HEALTHY GROWTH POTENTIAL
19 21 24 26 29 32 45 51 58 68 79
Registered ~15% CAGR during 2011-16
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2011 2012 2013 Sales of Luggage (Million Units) 2014 2015 2016 Sales of Luggage (INRBn)
Volume growth ~11% Value growth~15%
Source: Euromonitor International
Soft Hard
Source: Euromonitor International Source: Euromonitor International Source: Euromonitor International
Luggage is dominated by “Soft” Sales of Luggage by Type -2016 (%)
Bags 77% Luggage 23%
Composition of Luggage Market – contributes 23-24% of overall market
Total Sales - 138 Mn Units (2016 Luggage & BagsSales) 32 35 38 40 43 45 91 98 106 112 117 121 2016 2017 2018 Sales of Luggage (Million Units) 2019 2020 2021 Sales of Luggage (INR Bn)
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UNDER PINNED BY STRONG MACRO DRIVERS
40 52 50 54 64 74 72 76 83 99 30 10 70 50 110 90 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 Air Passengers Carried in India (mn) 18 25 24 26 31 31 36 40 43 86 90 80 70 60 50 40 30 20 10
…and increase in students
8.4 9.0 9.5 10.2 11.0 12.0 13.2 14.4 15.8 17.2 18.7 20.3 21.5 5 10 15 20 25 2000-01 2001-02 2002-03 2003-04 2004-05 2005-06 2006-07 2007-08 2008-09 2009-10 2010-11 2011-12 2012-13 Number of college students (mn) Number of college students (in mn)
Indian tourism market grew at >10% CAGR over the past 10 years… …leading to steady growth in number of air passenger’s
>10% CAGR 2006 2007 2008 2009 2010 2011 2012 2013 2015 2025E Indian Tourism Market (USD bn)
Source: IBEF, Travel & Tourism Council’s Economic Impact2015 Source: WorldBank
>10% CAGR
2.6 2.8 3.0 3.1 3.5 3.7 0.0 1.0 2.0 3.0 4.0 FY2012 FY2013 FY2014 FY2015 FY2016
Number of IT/BPM Employees (mn) Increase in number of IT employees…
FY2011
Source:NASSCOM Source: data.gov
Expected to drive the growth in luggage & bags market
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Addressing diverse customer needs across all customer categories
COMPREHENSIVE LUGGAGE OFFERINGS
Travel
college students
All customer segments Suitable for all
Delivering at multiple price points Reaching customers via diversified channels
Laptop Bags Uprights/Duffles Polycarbonate
Safari’s Offering
School Bags Backpacks
Source: Company
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deployed focus and resources on driving polycarbonate
(design & development) which helped in roll-out of large number
across product categories
Leathercraft in Sep ’15 focussingon school bags and backpacks
Post the new management, product portfolio has been revamped to suit the changing consumer trends
suitcase/briefcase
youth
centric / centric products
stylish PC/hard – zippered case
360O spinning trolleys
luggage
With > 100 SKUs across all product categories having healthy gross margins Group Product Category Revenue Contribution* Remarks Soft Luggage RDFL ~77%
Upright - 2 Wheel Upright - 4 Wheel Children's Accessories
Back packs
Hard Luggage Poly-Carbonate & ABS ~23%
Poly Propylene
* By FY 18 Revenue
EVOLVED TO MEET THE LATEST CUSTOMERNEEDS
Company has evolved its products portfolio by rationalizing SKU mix in line with its productphilosophy
Source: Company
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Channel Mix
Modern Trade/ Hyper markets MBOs
* Share of FY 18 Revenues, # Doors
CSDs EBOs, Ecommerce, Institutional
DIVERSIFIED CHANNEL MIX WITH AIM TO MAXIMIZE CUSTOMER TOUCHPOINTS
~2,200 ~3,000 ~750# NM Product Mix Channel Customer Touchpoints
Safari consciously built the channel mix to address its diverse customerbase
Pan India presence through its well established distribution network Products are available in major 25+ cities across 3500+ outlets
Source: Company Soft-luggage includes back packs and Hard luggage includes PC and PP
PP – Polypropylene, PC – Polycarbonate, PP & PC together constitute the HardLuggage
80% 20% Soft Luggage Hard Luggage 41% 59% Soft Luggage Hard Luggage 83% 17% Soft Luggage Hard Luggage 89% 11% Soft Luggage Hard Luggage
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Sourcing via China office ensured close proximity to vendors thereby reducing costs, improving credit terms & better development cycle
SUPPLY CHAIN SNAPSHOT
Operational Value Chain Design Procurement & Manufacturing Branding & Distribution
Soft luggage Hard luggage
Mother Warehouse (Bhiwandi, Maharashtra) Manufacturing Facility (Halol, Gujarat)
Branches (Metro/ Non Metros)
EBOs MBOs CSDs Modern Trade/ Hypermarkets Ecommerce/ Others
Inhouse Design Team Import of finished products Procurement of Raw materials Returns Processing In house Manufacturing
Overall aim is to align design to brand identity
Outsourced drivenmodel
Started first office in Shanghai in 2015
Source: Company
Supply chain (supported by SAP)
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Mehta
Hospitality, currently CEO of Nexus Mall.
Goenka
Sampath
Ombudsperson for the Bharti group
Export Promotion Council, Government of India's largest Electronics and IT trade facilitation organization)
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AUDIT COMMITTEE Name of the Director Position on Committee Nature of Directorship
Chairman Independent
Member Independent
Member Independent
Member Non-Executive Non Independent NOMINATION, REMUNERATION & COMPENSATION COMMITTEE Name of the Director Position on Committee Nature of Directorship
Chairman Independent
Member Independent
Member Non-Executive Non Independent Mrs.Vijaya Sampath Member Independent STAKEHOLDERS RELATIONSHIP COMMITTEE Name of the Director Position on Committee Nature of Directorship
Chairman Independent
Member Executive
Member Non-Executive Non Independent OPERATIONS COMMITTEE Name of the Director Position on Committee Nature of Directorship
Chairman Executive
Member Non-Executive Non Independent CORPORATE SOCIAL RESPONSIBILITY COMMITTEE Name of the Director Position on Committee Nature of Directorship
Chairman Executive
Member Non-Executive Non Independent
Member Independent Stringent Internal Audits and Reputed Statutory Auditor Audit Auditor
Statutory Audit Lodha & Co. Chartered Accountants InternalAudit Moore Stephens Singhi Advisors LLP
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MANAGINGDIRECTOR
Sales
Ecomm., Institutional CSDTeam Trade & Institutional Sales Team Retail Sales Team DGM -Retail E commerce Genius/ Genie Sales Team GM - SCM SCMTeam Bhiwandi Team Chief Financial Officer - Finance, Commercial, IT & CS Finance,Commercial, IT & CS Team Chief Marketing Officer GM – Marketing (Campus Gear) VP – China Office VP -HR VP -Hyper VP -Operations Marketing Team - Luggage Marketing Team –Campus Gear China Office Team HRTeam HyperTeam Halol Plant Operations Executive Assistant to MD GM- Sales Campus Gear
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Sudhir Jatia, Chairman & Managing Director
LEADERSHIP TEAM
Vineet Poddar, Chief Financial Officer
Manufacturing Co. Ltd, Birla Corporation Ltd., Marsh India etc. SENIOR MANAGEMENT TEAM
Satyabrata Mitra, Sr. VP - CSD Sales
companies i.e. VIP Industries Ltd., Universal Luggage, Universal Mineral Industries etc.
Indranil Roy, Sr. VP - Trade, Retail, E-comm, Instl.
Sales
companies i.e. Titan Watches Ltd., Bausch & Lomb, Whirlpool, US West Telecom, Panasonic India, VIP Industries Ltd.
Parmod Aggarwal, VP - Hyper Sales
VIP Industries Ltd
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SENIOR MANAGEMENT TEAM
Sharad Chaugule, VP - Halol (Operation)
Industries Ltd, Hitech Plast Ltd.
Pravin Prabhakar, VP - China (Operations)
Eveready Industries India Ltd., Blow Plast Ltd., IFB Industries Ltd.,, Princeware International etc.
Paritosh Sinha, GM – Campus Gear Sales
Varanasi
Panacea Biotech Ltd., Berger Paints India Ltd., VIP Industries Ltd., Jubilant Agri & Consumer Products Ltd., JK Files (India) Ltd. etc.
Sonali Majumdar, VP – Human Resources
Consulting, Insurance and Manufacturing
Arindam Banerjee, GM SCM
GATI Ltd., TNT India, Pantaloons Retail India
Pushkar Jain, Chief Marketing Officer
Industries, ICI Paints (Akzonobel), Tata Teleservices, Bluestone.com,etc.
Sudhansu Shankar Karmokar, , GM – Head of Information Technology
Infotech Ltd. , Meru Cab Company, SOTC Travel Ltd. ,etc.
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Safari’s focused product strategy geared for the next phase of growth
Growth Category Soft Luggage (SL) Hard Luggage (HL) Backpacks Children’s Accessories
preference
new designs faster to the market
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by adding sales promoters
signages and hoardings
dealer and distributer network
Safari to expand MBO footprint
converting select MBOs into EBOs through asset- light arrangements
counters where Safari is present and aided by channel growth
sales promoters to high performing stores
to be faster than
physical retail channels except EBOs which currently has a low base
rationalizing product ranges to offer the best range
growth from thechannel
in strategically locating stores in high footfall areas
Consciously crafted channel strategy involves balancing volume and value led growth with increasing touch points being the sole focus
^ Institutional andEcommerce
EBOs & Others^ Canteen Sales Department (CSDs) Modern Retail/ Hyper Markets Multi Brand Outlets (MBOs)
Maximize customer touchpoints
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Product, Design & Pricing
common problems
Branding, Communication & Marketing
Above the Line” advertising – Internet marketing, presence in high visibility events e.g. cricket, TV shows
(Website, In-store communication in EBOs, Hyper & MBOs, Ecommerce, Collaterals etc.)
Consumer reach
Overall branding strategy which couples the product and channel strategies to evolve Safari into a one stop luggagebrand
* Excluding sales promoter costs
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PROFIT & LOSS STATEMENT (Consolidated)
Profit and Loss Statement (Rs. mn unless specified otherwise) FY 17 FY 18 Operational Revenue 3524 4202 Other Income 11 16 Total Revenues 3535 4218 Direct Expenses: Material costs, Inventory changes, Packaging Costs, Excise Duty 2103 2284 Gross Margins 1432 1934 Operational Gross Margin % 41% 46% SG&A: Employee Expenses + Other Expenses 1179 1505 EBITDA 253 429 Operational EBITDA Margin % 7% 10% Depreciation 51 62 Finance Costs 37 29 Exceptional Items & Extra Ordinary Items (9)
156 338 PBT Margin % 4% 8% Tax Expense 54 123 PAT 102 215 PAT Margin% 3% 5% Other Comprehensive Income (OCI) (7) (5) Items that will not be reclassified to profit or loss 2 2 Total Other Comprehensive Income (OCI) (5) (3) Total Comprehensive Income 97 212
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BALANCE SHEET (Consolidated)
Balance Sheet (Rs. mn unless specified otherwise)
FY 17 FY 18 A EQUITY & LIABILITIES 1 Equity Equity Share Capital 42 44 Other equity 968 1684 1010 1728 2 Non Current Liabilities Financial Liabilities
32 20 Deferred Tax Liabilities (net) 3 4 35 24 3 Current Liabilities Financial Liabilities
374 524
476 472
32 11 Other current liabilities 41 19 Provisions 8 20 Current tax liabilities 5 11 936 1057 TOTAL 1981 2809 B ASSETS 1 Non Current Assets Property, plant and equipment 192 270 Other Intangible assets 42 46 Intangible Assets under Development 11 1 Financial Assets
31 53 Other non-current assets 3 2 279 372 2 Current Assets Inventories 942 1225 Financial assets
583 1036
21 5
29 23
60 18 Other Current Assets 67 130 1702 2437 TOTAL 1981 2809