S t o ryt elling fo r Long Beach Gi v e rs IG: @storyandspirit - - PowerPoint PPT Presentation

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Jul 31, 2023 94 likes •446 views

S t o ryt elling fo r Long Beach Gi v e rs IG: @storyandspirit Social Media F u n Twitter: @michael_kass Use the chat to ask questions! Ag r eemen ts Take care of For Humans your needs. Allow yourself to be surprised. A P P E A R

SLIDE 1 Storytelling for Long Beach Givers

SLIDE 2

IG: @storyandspirit

Social Media Fun

Twitter: @michael_kass

SLIDE 3

Use the chat to ask questions!

Allow yourself to be surprised.

Agreements

For Humans

Take care of your needs.

SLIDE 4 A W A R D W I N N I N G S T O R Y T E L L E R A P P E A R E D I N A L L B L A C K F I L M A D A P T A T I O N O F S H A K E S P E A R E ' S H E N R Y I V G O T K I C K E D O U T O F H E B R E W S C H O O L A T A G E 1 1 B E C A M E A S S I S T A N T P R O F E S S O R A T A M E R I C A N J E W I S H U N I V E R S I T Y A T A G E 3 5 R E I K I M A S T E R S T U D I E D F L E S H E A T I N G B A C T E R I A I N A M I C R O B I O L O G Y L A B A T N I H C E R T I F I E D B R E A T H W O R K F A C I L I T A T O R W O R K E D A S A S E N I O R F I N A N C I A L M A N A G E M E N T C O N S U L T A N T F O R S O C I A L I M P A C T O R G S F E L L O U T O F A R A F T I N T O T H E C O L O R A D O R I V E R G R E W U P I N W A S H I N G T O N , D . C . L O V E S B R O W N I E S . L I K E , A L O T

SLIDE 5 The Power of Story: Beyond 'Communication' Elements of Powerful Stories Building Powerful Long Beach Gives Stories Q & A / Wrap Up Our Agenda

Key topics for discussion

SLIDE 6

The Power of Story

SLIDE 7 STORYTELLING & FUNDRAISING STORY is the basic building block of community.

SLIDE 8 FUNDRAISING is the cultivation of contributing relationships to build a dynamic community of support around an organization’s mission. STORYTELLING & FUNDRAISING STORY is the basic building block of community.

SLIDE 9 Reconnecting with the power of story

Towards Co-Creation

by Katrice Horsley, Storytelling Festival Amsterdam, 2014

SLIDE 10 THE SCIENCE OF STORYTELLING neural story net Story defines the way we make decisions hormone release Story gets you 'high' neural coupling Story is 'mind control'

SLIDE 11

Elements of Powerful Stories

SLIDE 12 Story Structure

The 'Hero's Journey'

derived by Joseph Campbell in 1959.

SLIDE 13 Story Structure

The 'Wagon Wheel'

SLIDE 14 Wagon Wheel Structure: Example Last week, Our Client received the keys to her new apartment. After three years of unstable housing, she gave her case manager a huge hug and smiled as she unlocked the door for the first time. This seemingly small moment required a village of support. From our Masters level case managers to our physical building where our client found a safe space, food, and a warm greeting, to our housing readiness program and community partnerships. Each year, Awesome Organization serves over 10,000 people and witnesses hundreds of thousands of life- changing moments. Since Covid-19 disrupted our world, we have seen a 20% increase in demand for our

services. At the same time, we've experienced a 15% reduction in funding.

We have been challenged to fully fund the full complement of services and facilities necessary to serve our clients. We have reduced expenses as much as possible. And now we need your help. By joining our Long Beach Gives campaign with a contribution of $25, you will help ensure that thousands

f people like Our Client receive the care and support they so deeply need during these turbulent times.

SLIDE 15 Specificity Specific sensory details can make a story more memorable. Every detail comes at the expense of momentum in the story; too much detail will lose the audience.

SLIDE 16 'Authenticity' Authentic humanity invites deeper connection. 'Authenticity' is not the same as 'full disclosure.'

SLIDE 17

Building Powerful Long Beach Gives Stories

SLIDE 18 A powerful Long Beach Gives story combines humanity with strategy to create impact.

SLIDE 19 Aligning with Your Audience Who are they? Who are you to them? What are their priorities? What do they know (or THINK they know) about your work, event, gathering, etc.?

SLIDE 20 The From / To / Think / Do Matrix

Great Tool, Terrible Name

SLIDE 21 As a result of hearing my story . . . I want my audience to feel: I want my audience to think: I want my audience to do:

SLIDE 22 Resilience Transformation Values in Action I Know What You're Thinking The Big Why Types of Stories to Tell

SLIDE 23 Where to find powerful stories

connecting with 'intimate epics'

MOMENTS OF DECISION MOMENTS OF CONNECTION ORIGIN STORIES AHA MOMENTS

SLIDE 24 Widening the Universe of Stories Staff Volunteers Board Members Community Members Clients Who are your storytellers?

SLIDE 25 Putting the Pieces Together

The 'Public Narrative' Structure

SELF US NOW

SLIDE 26 Public Narrative Example Last week, Our Client received the keys to her new apartment. After three years of unstable housing, she gave her case manager a huge hug and smiled as she unlocked the door for the first time. This seemingly small moment required a village of support. From our Masters level case managers to our physical building where our client found a safe space, food, and a warm greeting, to

ur housing readiness program and community partnerships.

Each year, Awesome Organization serves over 10,000 people and witnesses hundreds of thousands

f life-changing moments.

Since Covid-19 disrupted our world, we have seen a 20% increase in demand for our services. At the same time, we've experienced a 15% reduction in funding. We have been challenged to fully fund the full complement of services and facilities necessary to serve our clients. We have reduced expenses as much as possible. And now we need your help. By joining our Long Beach Gives campaign with a contribution of $25, you will help ensure that thousands of people like Our Client receive the care and support they so deeply need during these turbulent times.

Story of Self Story of Us Story of Now

SLIDE 27 Vague calls to action Not designed with the audience in mind Leading with Covid Pressing the Panic Button Making it about the money Common Pitfalls

SLIDE 28

Case Studies

SLIDE 29 Audience: New / loosely affiliated contributors Storytellers: Volunteers, Staff, Clients (animals) Story Types: Values-in-Action, The Big Why, Impact Formats: Live videos, behind the scenes, etc.

SLIDE 30 Audience: Volunteers / potential volunteers Storytellers: Volunteers Story Types: Values in Action, The Big Why, Vision Formats: Email, video, social media

SLIDE 31 Audience: Baltimore Residents, Library Members Storytellers: Staff, Board, Volunteers, Public Story Types: Friendly competition Formats: Email, video, social media

SLIDE 32 A Story Shortcut Specific target audience and challenge impact on target audience deeper / more general impact Our offering / product's purpose impact on target audience deeper/more general impact

From specific to universal relevance

SLIDE 33 Resources at www.storyandspirit.org/powerfulstories www.storyandspirit.org michael@michaelkass.co IG: storyandspirit