S t o ryt elling fo r Long Beach Gi v e rs IG: @storyandspirit - PowerPoint PPT Presentation

S t o ryt elling fo r Long Beach Gi v e rs

IG: @storyandspirit Social Media F u n Twitter: @michael_kass

Use the chat to ask questions! Ag r eemen ts Take care of For Humans your needs. Allow yourself to be surprised.

A P P E A R E D I N A L L B L A C K G O T K I C K E D O U T O F F I L M A D A P T A T I O N O F H E B R E W S C H O O L A T A G E 1 1 S H A K E S P E A R E ' S H E N R Y I V W O R K E D A S A S E N I O R F I N A N C I A L M A N A G E M E N T C E R T I F I E D B R E A T H W O R K C O N S U L T A N T F O R S O C I A L F A C I L I T A T O R I M P A C T O R G S G R E W U P I N W A S H I N G T O N , D . C . A W A R D W I N N I N G S T O R Y T E L L E R S T U D I E D F L E S H E A T I N G B A C T E R I A I N A M I C R O B I O L O G Y L A B A T N I H F E L L O U T O F A R A F T I N T O T H E C O L O R A D O R I V E R R E I K I M A S T E R B E C A M E A S S I S T A N T P R O F E S S O R A T A M E R I C A N J E W I S H U N I V E R S I T Y A T A G E 3 5 L O V E S B R O W N I E S . L I K E , A L O T

O ur Agenda Key topics for discussion The Po w e r of S t o ry : Be y ond ' Comm u nica t ion ' Elemen ts of Po w e r f u l S t o r ie s B u ilding Po w e r f u l Long Beach Gi v e s S t o r ie s Q & A / W r ap Up

The Power of Story

STORYTELLING & FUNDRAISING STORY i s t he ba s ic b u ilding block of comm u ni ty .

STORYTELLING & FUNDRAISING STORY i s t he ba s ic b u ilding block of comm u ni ty . FUNDRAISING i s t he c u l t i v a t ion of con tr ib ut ing r ela t ion s hip s t o b u ild a d y namic comm u ni ty of su ppo rt a r o u nd an o r gani z a t ion ’ s mi ss ion .

Reconnec t ing w i t h t he po w e r of st o ry Towards Co-Creation b y Ka tr ice Ho rs le y , S t o ryt elling Fe st i v al Am st e r dam , 2014

THE SCIENCE OF STORYTELLING ne ur al st o ry ne t ne ur al co u pling ho r mone r elea s e S t o ry define s t he w a y S t o ry i s ' mind con tr ol ' S t o ry ge ts y o u ' high ' w e make deci s ion s

Elements of Powerful Stories

S t o ry S tru c tur e The 'Hero's Journey' de r i v ed b y Jo s eph Campbell in 1959 .

S t o ry S tru c tur e The 'Wagon Wheel'

Wagon Wheel S tru c tur e : E x ample La st w eek , O ur Clien t r ecei v ed t he ke ys t o he r ne w apa rt men t . Af t e r t h r ee y ea rs of u n st able ho us ing , s he ga v e he r ca s e manage r a h u ge h u g and s miled a s s he u nlocked t he doo r fo r t he fi rst t ime . Thi s s eemingl y s mall momen t r eq u i r ed a v illage of su ppo rt . F r om o ur Ma st e rs le v el ca s e manage rs t o o ur ph ys ical b u ilding w he r e o ur clien t fo u nd a s afe s pace , food , and a w a r m g r ee t ing , t o o ur ho us ing r eadine ss p r og r am and comm u ni ty pa rt ne rs hip s . Each y ea r , A w e s ome O r gani z a t ion s e rv e s o v e r 10 , 000 people and w i t ne ss e s h u nd r ed s of t ho us and s of life - changing momen ts . Since Co v id - 19 di sru p t ed o ur w o r ld , w e ha v e s een a 20 % inc r ea s e in demand fo r o ur s e rv ice s . A t t he s ame t ime , w e ' v e e x pe r ienced a 15 % r ed u c t ion in f u nding . We ha v e been challenged t o f u ll y f u nd t he f u ll complemen t of s e rv ice s and facili t ie s nece ss a ry t o s e rv e o ur clien ts . We ha v e r ed u ced e x pen s e s a s m u ch a s po ss ible . And no w w e need y o ur help . B y joining o ur Long Beach Gi v e s campaign w i t h a con tr ib ut ion of $ 25 , y o u w ill help en sur e t ha t t ho us and s of people like O ur Clien t r ecei v e t he ca r e and su ppo rt t he y s o deepl y need d ur ing t he s e tur b u len t t ime s .

Specifici ty Specific s en s o ry de t ail s can make a st o ry mo r e memo r able . E v e ry de t ail come s a t t he e x pen s e of momen tu m in t he st o ry ; t oo m u ch de t ail w ill lo s e t he a u dience .

' A ut hen t ici ty ' A ut hen t ic h u mani ty in v i t e s deepe r connec t ion . ' A ut hen t ici ty ' i s no t t he s ame a s ' f u ll di s clo sur e .'

Building Powerful Long Beach Gives Stories

A po w e r f u l Long Beach Gi v e s st o ry combine s h u mani ty w i t h str a t eg y t o c r ea t e impac t .

Aligning w i t h Yo ur A u dience Who a r e t he y ? Who a r e y o u Wha t a r e t hei r t o t hem ? p r io r i t ie s ? Wha t do t he y kno w ( o r THINK t he y kno w ) abo ut y o ur w o r k , e v en t , ga t he r ing , e t c .?

The F r om / To / Think / Do Ma tr i x Great Tool, Terrible Name

A s a r e su l t of hea r ing I w an t m y a u dience t o feel : m y st o ry . . . I w an t m y a u dience I w an t m y a u dience t o t hink : t o do :

T y pe s of S t o r ie s t o Tell Re s ilience T r an s fo r ma t ion Val u e s in Ac t ion I Kno w Wha t Yo u ' r e Thinking The Big Wh y

Whe r e t o find po w e r f u l st o r ie s connecting with 'intimate epics' MOMENTS OF ORIGIN AHA MOMENTS OF CONNECTION STORIES MOMENTS DECISION

Widening t he Uni v e rs e of S t o r ie s Who a r e y o ur st o ryt elle rs ? S t aff Vol u n t ee rs Boa r d Membe rs Comm u ni ty Membe rs Clien ts

P utt ing t he Piece s Toge t he r The 'Public Narrative' Structure NOW SELF US

P u blic Na rr a t i v e E x ample La st w eek , O ur Clien t r ecei v ed t he ke ys t o he r ne w apa rt men t . Af t e r t h r ee y ea rs of u n st able Story of ho us ing , s he ga v e he r ca s e manage r a h u ge h u g and s miled a s s he u nlocked t he doo r fo r t he fi rst t ime . Self Thi s s eemingl y s mall momen t r eq u i r ed a v illage of su ppo rt . F r om o ur Ma st e rs le v el ca s e manage rs t o o ur ph ys ical b u ilding w he r e o ur clien t fo u nd a s afe s pace , food , and a w a r m g r ee t ing , t o o ur ho us ing r eadine ss p r og r am and comm u ni ty pa rt ne rs hip s . Story of Each y ea r , A w e s ome O r gani z a t ion s e rv e s o v e r 10 , 000 people and w i t ne ss e s h u nd r ed s of t ho us and s of life - changing momen ts . Since Co v id - 19 di sru p t ed o ur w o r ld , w e ha v e s een a 20 % inc r ea s e Us in demand fo r o ur s e rv ice s . A t t he s ame t ime , w e ' v e e x pe r ienced a 15 % r ed u c t ion in f u nding . We ha v e been challenged t o f u ll y f u nd t he f u ll complemen t of s e rv ice s and facili t ie s nece ss a ry t o Story of s e rv e o ur clien ts . We ha v e r ed u ced e x pen s e s a s m u ch a s po ss ible . And no w w e need y o ur help . B y joining o ur Long Beach Gi v e s campaign w i t h a con tr ib ut ion of $ 25 , y o u w ill help en sur e t ha t Now t ho us and s of people like O ur Clien t r ecei v e t he ca r e and su ppo rt t he y s o deepl y need d ur ing t he s e tur b u len t t ime s .

Common Pi t fall s Vag u e call s t o ac t ion No t de s igned w i t h t he a u dience in mind Leading w i t h Co v id P r e ss ing t he Panic B utt on Making i t abo ut t he mone y

Case Studies

A u dience : Ne w / loo s el y affilia t ed con tr ib ut o rs S t o ryt elle rs : Vol u n t ee rs , S t aff , Clien ts ( animal s ) S t o ry T y pe s : Val u e s - in - Ac t ion , The Big Wh y , Impac t Fo r ma ts : Li v e v ideo s , behind t he s cene s , e t c .

A u dience : Vol u n t ee rs / po t en t ial v ol u n t ee rs S t o ryt elle rs : Vol u n t ee rs S t o ry T y pe s : Val u e s in Ac t ion , The Big Wh y , Vi s ion Fo r ma ts : Email , v ideo , s ocial media

A u dience : Bal t imo r e Re s iden ts , Lib r a ry Membe rs S t o ryt elle rs : S t aff , Boa r d , Vol u n t ee rs , P u blic S t o ry T y pe s : F r iendl y compe t i t ion Fo r ma ts : Email , v ideo , s ocial media

A S t o ry Sho rt c ut From specific to universal relevance Specific t a r ge t a u dience and challenge impac t on t a r ge t a u dience deepe r / mo r e gene r al impac t O ur offe r ing / p r od u c t ' s p ur po s e impac t on t a r ge t a u dience deepe r / mo r e gene r al impac t

Re s o ur ce s a t www . st o ry and s pi r i t . o r g / po w e r f u l st o r ie s www . st o ry and s pi r i t . o r g michael @ michaelka ss . co IG : st o ry and s pi r i t