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Presents
Ron Nichols
M.Photog., Cr., API
Ron Nichols M.Photog., Cr., API Digital Solutions for the Portrait - - PowerPoint PPT Presentation
Ron Nichols M.Photog., Cr., API Digital Solutions for the Portrait - - PowerPoint PPT Presentation
Presents Ron Nichols M.Photog., Cr., API Digital Solutions for the Portrait Photographer What is Workflow? A workflow is a reliably repeatable pattern of activity enabled by a systematic organization of resources, defined roles and
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What is Workflow?
- A workflow is a reliably
repeatable pattern of activity enabled by a systematic organization of resources, defined roles and mass, energy and information flows, into a work process that can be documented and learned.
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Elements of Successful Workflow
- Eliminate Repetitive Tasks
- Create Repeatable Results
- Efficient use of Time
- Produce a Quality Product
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Eliminate Repetitive Tasks
- Camera File Backup
- Three Sets of Files
- Working Copy
- Archive Copy
- CD or DVD
- Network Computers
- Centralized Storage
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Create Repeatable Results
- Camera Capture
- Shoot JPG and Raw
- Create usable JPG
- Exposure and White Balance
Expo Disc
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- Use ICC Profiles
- Monitor
- Printer
Create Repeatable Results
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Efficient Use of Time
- Well Trained Staff
- Documented Procedures
- Efficiency Tools
www.imagenomic.com
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Produce a Quality Product
- Well Educated Staff
- Regularly Review the Product being
Delivered
- Maintain a Solid Relationship with a
Color Lab
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Computers in the Studio
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Computer System
- PC or Mac?
- Fastest Processor
- Lots of Ram
- Gigabit Network Cards
- Dual Monitors
- Nvidia Video Cards
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Servers
- Windows Server (Raid)
- Apple Xserve (Raid)
- Desktop OS
- Network Attached Storage (NAS)
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Raid Configurations
- Raid 1 (Mirrored)
- Two disk minimum
- Allows single disk failure
- Storage = 50%
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Raid Configurations
- Raid 5 (stripped)
- Three disks minimum
- Data segments written to multiple
physical drive
- Allows single disk failure
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Raid Configurations
- Raid 6 (stripped)
- Four disks minimum
- Data segments written to multiple
physical drive
- Allows two disk failure
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File Organization
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File
Organization
- Use
Mapped Network Drives
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Managing Job Files
- JPGS and Raw in same folder
- Keep all job info in folder
- .PSA (ProSelect Data)
- File Output, Job Notes, etc.
- .PSD Files Contain Layers
- .TIF are Flattened
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Selling your Work
- Proofing
- Projection
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Projector vs Plasma
- It’s all about Size
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Plasma TV Key points
- Resolution either -
- 1366 x 720
- 1920 x 1080
- Verify Inputs
- VGA (PC)
- DVI
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Digital Projectors
- XGA Resolution (minimum)
- LCD (not DLP)
- SRGB Profiling
- Mitsubishi XL9U
Todd Reed ProjectorPeople.com 800-639-3010 x2277
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Presentation/Sales Room Layout
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Why Use Projection Sales?
- Studio in Control of the Sales
- Adds Emotional Impact to Images
- Show Actual Finished Sizes
- More Profitable
- More Time Efficient
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300 Session per Year
- 8x10 or 24x30 Equals Primary Image
- 8x10 sells for $125 (cost $20) Profit $120
- 24x30 sells for $750 (cost $80) Profit $670
- $550 Profit Difference
- Move 20% of Sessions to 24x30 (60)
- 60 X $550 = $33,000 Increase in Net Profit
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The Portrait Sales Presentation
- Open with Show with Music
- Wall Portrait
- Essential Portraits
- Fu-Fu Products
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ProSelect Production Procedures
by Ron Nichols, M.Photog., Cr., AP1 www.ronnichols.com Preparing the ProSelect Presentation
- Import image files into ProSelect
- File/Save Album
- Select all images, Edit/Crop to, select crop format
- Deselect all images
- Double-click first image to open
- Adjust crop on image or hit “3” key to move image to No tab.
- Move through all images to adjust crop or remove
- Album/Remove “No” tab images
- Add title slides if desired. Album/Add Folder of Images
- Add Music. Album/Slide Show Music, select music
- File/Save Album
The Client Sales Presentation
- Present Slide Show
- Review images as Yes, No or Maybe
- Compare only images that are of similar poses
- At this point, you should have the best image of each pose
- Show slide show of all “yes” images
- Ask “What image can you see as a wall portrait to be displayed in your home.”
- Review images for wall portraits
- Show images in actual size
- CLOSE wall portrait sale, add to shopping cart
- Ask about additional wall portraits for offices, bedrooms and children’s rooms.
- Select images for “essential” portraits (8x10’s, 5x7’s etc.)
- CLOSE sale of essential portraits
- Show special products (composites, framed panels).
- Pricing can be variable based on sale
- CLOSE sale of specialty products
- Review terms of sale, collect deposits
Step-by-Step Procedures
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Let’s Work Through some Images
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A Commercial Announcement
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