Rob Carr Adviser Development Manager 15 October 2018 1 LEARNING - - PowerPoint PPT Presentation

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Paradigm Partner Forum Rob Carr Adviser Development Manager

15 October 2018

LEARNING OBJECTIVES

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At the end of this session you’ll:

• Understand Guardian’s brand promise and ambition
• Learn how we’ll help your advisers deliver market-leading protection outcomes to

their clients

• Understand how we’ll support your advisers and their clients throughout the term of

the policy

THE AGENDA

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Ambition Brand promise Proposition 1 2 3

OUR AMBITION

For every family to have protection that they truly believe in.

We can only achieve our ambition if protection is sold with advice. That’s why, for us, Financial Advisers are not just another distribution channel. They’re the only channel.

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• LIFE. MADE BETTER.

OUR BRAND PROMISE

Our promise to customers Our customers' lives will be made better for knowing that they, and their dependants, have cover specially designed to never let them down. Our promise to advisers And advisers' lives will be made better for knowing that working with us will be effortless, and that our policies will help them give the very best advice.

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OUR PROPOSITION

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Life Protection Critical Illness Protection Children’s Critical Illness Protection

Level Increasing Decreasing Family Income Level Increasing Decreasing Family Income Can be added to Life Protection or Critical Illness Protection

Fracture Plus Protection

Core products Optional extras

Can be added to Life Protection or Critical Illness Protection

PRODUCTS. BETTER BY DEFINITION.

Ambiguous policy wording protects the insurer. Our crystal clear policy wording protects the customer.

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• PRODUCTS. BETTER BY DEFINITION.

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Terminal illness

• Guaranteed to pay out if your client is diagnosed with:
• Stage 4 cancer, Motor neurone disease, Parkinson-plus syndromes
• Even if they’re expected to survive more than 12 months

Heart attack

• If a UK consultant says the client has had a heart attack, we pay out

LIBERATING TECHNOLOGY.

Our platform sets you free to make protection truly personal.

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Introducing

PROTECTION BUILDER

The power to make protection truly personal.

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LIBERATING TECHNOLOGY.

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• Payout Planner
• Flexible commission

FORWARD-THINKING UNDERWRITING.

Customers often have a growing need for protection. So, we underwrite with the future in mind.

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Reserved Cover

• One set of underwriting questions for all covers
• Automatically underwrite clients for the maximum we’ll offer for all types of cover
• Reserved Cover is available at day one rates for the next 27 months
• You and your client both kept informed
• Simple process

FORWARD-THINKING UNDERWRITING.

FAIRNESS. REDEFINED.

Often the industry’s sense of fairness isn’t that fair

• n the customer. We’ve readdressed the balance.

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• FAIRNESS. REDEFINED

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Cover upgrades

• We’ll apply upgrades to existing customers too
• Mostly free of charge
• If the improvement involves a charge, we’ll give existing customers the option

Premium Waiver

• Included with every policy

We never forget it’s your client. We’ll keep you in the loop. We use technology to enhance relationships. (Not replace them.)

WORKING WITH YOU

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INDEPENDENT ASSESSMENT

Highly rated by the CI Expert research tool – top rating across the board.

Our products have been assessed and highly rated by independent industry experts.

• Critical illness decreasing term
• Critical illness level term
• Critical illness standalone
• Life assurance decreasing

term

• Life assurance level term
• Protection menu plan

LEARNING OUTCOMES

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Following this session, you now:

• Understand Guardian’s brand promise and ambition
• Have learnt how we’ll help your advisers deliver market-leading protection outcomes

to their clients

• Understand how we’ll support your advisers and their clients throughout the term of

the policy

Guardian Financial Services Limited is an appointed representative of Scottish Friendly Assurance Society Limited which is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and Prudential Regulation Authority. Registered office: Scottish Friendly House, 16 Blythswood Square, Glasgow G2 4HJ. Registration number 110002. Guardian Financial Services Limited is registered in England and Wales under number 11115769. Registered office: 11 Strand, London WC2N 5HR.

m: 0808 133 1821 e: advisers@guardian1821.co.uk w : guardian1821.co.uk/advisers