Rise & Shine Breakfast Inspiration CONFIDENTIAL TO FONTERRA - PowerPoint PPT Presentation

Rise & Shine Breakfast Inspiration CONFIDENTIAL TO FONTERRA CO-OPERATIVE GROUP 1

Objectives of this promotion Grow food range Grow customer base Inspire customers – leading with trends Assist BDMs and Franchisees with a call structure Supply customers with tools to market their business CONFIDENTIAL TO FONTERRA CO-OPERATIVE GROUP 2

Promotion Mechanism • Time Frame - 1 August - 31 October 2016 • Growth Target – % Growth across food categories – Smoothie, Cultured (yoghurt/ sour cream/ cream cheese), Spec cheese (Crème Fraiche, Mascarpone, Feta, Parmesan, Brie/ Camembert), Cheese (Mozzarella, Valumetric, Tasty,Colby, Swiss sliced) • Promotional partner – Anchor Food Professionals & Barker’s Professional Foodservice • Distributors – Franchisees • End User target – Cafes/ Restaurant/ Hotel • Focus – End user & Distributor • Marketing Collateral – Breakfast inspiration booklet, Promotional outline – one pager, Generic table talkers • Prizes End User – Gift with purchase – Forje stainless steel frying pan Draw prize - $1000,00 worth of Fonterra & Barker’s product Franchisees - Top performing team per region – Breakfast shout for 10 people • Process End User End user Customer to advertise breakfast special using 2 Fonterra products and 1 Barker’s products 1. 2. On purchase of product to receive a Forje stainless steel frying pan Go into the draw to win $1000.00 of Fonterra & Barker’s product 3. CONFIDENTIAL TO FONTERRA CO-OPERATIVE GROUP 3

Boost your breakfast sales with How Run an on-going new breakfast offering between 1 August & 31 October 2016 Using 2 Fonterra products and 1 Barker’s product (products can be used across more than 1 dish) Be in to win A gift with purchase & sign up Forje stainless steel frying pan Go into the draw to win Fonterra & Barker’s product to the value of $1000,00 Table Talkers Are available from our sales team CONFIDENTIAL TO FONTERRA CO-OPERATIVE GROUP 4

How to order point of sale • All point of sale is available on True North • Filed under: CONFIDENTIAL TO FONTERRA CO-OPERATIVE GROUP 5

How to order Frying pans • Frying pans are held at True North and will be available from 12/08 • These require approval • Notify your BDM of your requirements and they will place the order on your behalf • Please supply your BDM with the following details: – Name of the cafe – What dish the customer will be advertising? – What new Fonterra products will be ranged? – What Barker’s product will be ranged? – Physical address for the customer – alternatively your address if you would like to deliver frying pan to the customer • This information will be used to enter the customer into the draw for $1000.00 prize CONFIDENTIAL TO FONTERRA CO-OPERATIVE GROUP 6

How do I order Table Talkers • Table Talkers will be available on True North • These will be filed under: • Table Talkers will be available from 12/08 • Please contact Bradley should you require them sooner CONFIDENTIAL TO FONTERRA CO-OPERATIVE GROUP 7

How do I load Barker’s products as 3 rd party products Barker’s products can be loaded as 3 rd party products through the normal 3 rd party method • The following has been sent to you and is loaded on Moogle • Barker’s Foodservice Trade price • Barker’s Application for Credit • Barker’s Promotion Price List CONFIDENTIAL TO FONTERRA CO-OPERATIVE GROUP 8

Contact details for Barker’s Shelley King • Sales Manager - Foodservice NZ • Mobile: 021 833 835 • Email: shelley.king@barkers.co.nz • Barker Fruit Processors Ltd • PO Box 100, Geraldine, South Canterbury, New Zealand. • Tel: +64 3 693 8969 Fax: +64 3 693 8610 • www.barkersfruit.biz | www.anathoth.co.nz | www.tandooripalace.co.nz CONFIDENTIAL TO FONTERRA CO-OPERATIVE GROUP 9

Promotional Pricing - FOTs The following pricing has been loaded to assist you with selling in this promotion Please contact Suzanne Lester should you require further information CONFIDENTIAL TO FONTERRA CO-OPERATIVE GROUP 10