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1 CONFIDENTIAL TO FONTERRA CO-OPERATIVE GROUP
2 CONFIDENTIAL TO FONTERRA CO-OPERATIVE GROUP
Rise & Shine Breakfast Inspiration CONFIDENTIAL TO FONTERRA - - PowerPoint PPT Presentation
Rise & Shine Breakfast Inspiration CONFIDENTIAL TO FONTERRA - - PowerPoint PPT Presentation
Rise & Shine Breakfast Inspiration CONFIDENTIAL TO FONTERRA CO-OPERATIVE GROUP 1 Objectives of this promotion Grow food range Grow customer base Inspire customers leading with trends Assist BDMs and Franchisees with a call structure
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3 CONFIDENTIAL TO FONTERRA CO-OPERATIVE GROUP
Promotion Mechanism
- Time Frame - 1 August - 31 October 2016
- Growth Target – % Growth across food categories – Smoothie, Cultured (yoghurt/ sour cream/ cream cheese),
Spec cheese (Crème Fraiche, Mascarpone, Feta, Parmesan, Brie/ Camembert), Cheese (Mozzarella, Valumetric, Tasty,Colby, Swiss sliced)
- Promotional partner – Anchor Food Professionals & Barker’s Professional Foodservice
- Distributors – Franchisees
- End User target – Cafes/ Restaurant/ Hotel
- Focus – End user & Distributor
- Marketing Collateral – Breakfast inspiration booklet, Promotional outline – one pager, Generic table talkers
- Prizes
End User – Gift with purchase – Forje stainless steel frying pan Draw prize - $1000,00 worth of Fonterra & Barker’s product Franchisees - Top performing team per region – Breakfast shout for 10 people
- Process End User
1. End user Customer to advertise breakfast special using 2 Fonterra products and 1 Barker’s products 2. On purchase of product to receive a Forje stainless steel frying pan 3. Go into the draw to win $1000.00 of Fonterra & Barker’s product
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4 CONFIDENTIAL TO FONTERRA CO-OPERATIVE GROUP
Boost your breakfast sales with
How Run an on-going new breakfast offering between 1 August & 31 October 2016 Using 2 Fonterra products and 1 Barker’s product (products can be used across more than 1 dish) Be in to win A gift with purchase & sign up
Forje stainless steel frying pan
Go into the draw to win Fonterra & Barker’s product to the value of $1000,00 Table Talkers Are available from our sales team
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5 CONFIDENTIAL TO FONTERRA CO-OPERATIVE GROUP
How to order point of sale
- All point of sale is available on True North
- Filed under:
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6 CONFIDENTIAL TO FONTERRA CO-OPERATIVE GROUP
How to order Frying pans
- Frying pans are held at True North and will be available from 12/08
- These require approval
- Notify your BDM of your requirements and they will place the order on your behalf
- Please supply your BDM with the following details:
– Name of the cafe – What dish the customer will be advertising? – What new Fonterra products will be ranged? – What Barker’s product will be ranged? – Physical address for the customer – alternatively your address if you would like to deliver frying pan to the customer
- This information will be used to enter the customer into the draw for $1000.00 prize
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7 CONFIDENTIAL TO FONTERRA CO-OPERATIVE GROUP
How do I order Table Talkers
- Table Talkers will be available on True North
- These will be filed under:
- Table Talkers will be available from 12/08
- Please contact Bradley should you require them sooner
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8 CONFIDENTIAL TO FONTERRA CO-OPERATIVE GROUP
How do I load Barker’s products as 3rd party products
Barker’s products can be loaded as 3rd party products through the normal 3rd party method
- The following has been sent to you and is loaded on Moogle
- Barker’s Foodservice Trade price
- Barker’s Application for Credit
- Barker’s Promotion Price List
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9 CONFIDENTIAL TO FONTERRA CO-OPERATIVE GROUP
Contact details for Barker’s
Shelley King
- Sales Manager - Foodservice NZ
- Mobile: 021 833 835
- Email: shelley.king@barkers.co.nz
- Barker Fruit Processors Ltd
- PO Box 100, Geraldine, South Canterbury, New Zealand.
- Tel: +64 3 693 8969 Fax: +64 3 693 8610
- www.barkersfruit.biz | www.anathoth.co.nz | www.tandooripalace.co.nz
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10 CONFIDENTIAL TO FONTERRA CO-OPERATIVE GROUP