RIOJA Qualified Designation of Origin DATA FROM THE REGULATORY - - PowerPoint PPT Presentation

RIOJA

Qualified Designation of Origin DATA FROM THE REGULATORY BROAD

TOTAL SURFACE OF VINEYARD

• The total surface of Spanish

vineyard is about 14% of the total surface

• f

the world. Spain is considered the country with most vineyard surface in the world.

Spain

World total

Global surface of wine (thousands of Ha.)

Designations of Origin in Spain

• Legal origin : 1932 Charter on vines and the following 25/1970 Law from the Charter on

Vineyard, vine and alcohol. Nowadays, all Origin Designations are listed in the 24/2003 on vineyard and vine.

• The objective of all the Origin Designations: Regulate and control vine quality in different

geographic areas from our country.

• Requirements so as to have an Origin Designation:
• Wines have to be elaborated in the region or in a specified place of the Origin Designation

whose grapes come solely from that geographic area.

• Al grapes must have some special characteristics and quality that is only obtained thanks to the

geographic area in which they have been grown.

• The vine has to have high prestige in the market.
• So as to get the recognition of Origin Designation, there must have been five years since the vine

had been recognized as product of that area.

Spanish wines

In Spain there are 69 Designations of Origin

Abona – Alella – Alicante – Almansa – Arlanza – Arribes – Bierzo – Binissalem-Mallorca – Bullas – Calatayud – Campo de Borja

• Cangas

– Cariñena – Cataluña – Cava – Chacolí de Álava – Chacolí de Getaria – Chacolí de Vizcaya – Cigales – Conca de Barberá – Condado de Huelva – Costers del Segre – El Hierro – Empordá – Gran Canaria – Jerez-Xérés-Sherry – Jumilla – La Gomera – La Mancha – La Palma – Lanzarote – Málaga – Manchuela – Manzanilla Sanlúcar de Barrameda – Méntrida – Mondéjar – Monterrei – Montilla-Moriles – Montsant – Navarra – Penedés – Pla de Bages – Pla de Llevant – Priorat – Rías Baixas – Ribeira Sacra – Ribeiro – Ribera del Duero – Ribera del Guadiana – Ribera del Júcar – Rioja – Rueda – Sierras de Málaga – Somontano – Tacoronte-Acentejo – Tarragona – Terra Alta – Tierra de León – Tierra del Vino de Zamora – Toro

Qualified Designations of Origin in La Rioja

An upper category must be recognized for vines of Qualified Designation of Origin.

• All vines which form part in a Qualified Designation of Origin, must achieve some requirements from

the designation of origin. The conditions are explained in the following points.

• Vines must pass some control systems since its production until its commercialization, so as to

guarantee quality and quantity.

• All produced vine must be bottled.
• All vines so as to achieve the Qualified Origin Denomination, must have been recognized for ten

years as vines from a Denomination of Origin.

• There must exist a cartographic delimitation, formed by villages, of all the territories which are able

to elaborate vines. Those villages form part in the Origin Designation.

In Spain, there are only two qualified designations of origin: Rioja and Priorato (Priorat in Catalan).

RIOJA RIOJA Desi Designation gnation of

• f

Origin Origin

• Rioja is the most ancient wine region of Spain, and

nowadays, it is the most famous one.

• Placed in the north of Spain, its extension is along

the Ebro River.

• Limits: Placed between the

Demanda Mountain Range and the Cantabrian one.

• Production areas:

Rioja Alta(Rioja villages and Burgos ones), Rioja Baja (villages of La Rioja and Navarra) , Rioja Alavesa (Some villages from Alava, a region of the Basque Country). Soils: All vineyards are placed in calcareous clay soils in high areas and ferruginous clay soil in the area near the rivers. Climate: Mixture of Mediterranean (Common in the Ebro valley) and Atlantic one (as it is near the Cantabrian Sea). We find mild temperatures and stable rains (350-450 mm per year). There are so many sun-light hours per year (2.800 more or less) and the height of the vineyards is about 350-650 m. This area is special for cultivating vineyard thanks to those climate conditions.

Production by regions

• Aprox 70% , La Rioja
• Aprox 20% Rioja Alavesa
• Aprox 10% Navarra

Important data

• Rioja has about 64.500 hectares of

vineyard, 16.000 vineyard holders, 600 winery bottling and 1.300.000 oak barrels.

• Its annual average production is about 300

million of litres.

• Its annual commercialisation is about

388 million of bottles.

Consejo Regulador de la Denominación de Origen Calificada Rioja

64.562 Vineyard hectares 59.294 Red grape 5.268 White Grape 16.038 vine-grower 6.728 28 Coops. / 9.310 10 No Coops. 909 facilities / 795

795 operators

tors

594 winery bottling 390 breeder

1.271.688 oak barrels

Elaborated in 633 wine-cells

Consejo Regulador de la Denominación de Origen Calificada Rioja

427,2 MILLIONS Rto.: 6.905 Kgs./Ha. Grape kilos

393,4 mill. Red - 6.799 33,8 mill. White - 8.444 2015 Qualified Rioja Origin Designation

• ITS ANUAL PRODUCTION IS

ABOUT 300 million litres.

388 MILLIONS OF BOTTLES

145,7 mill. ABROAD 242,3 mill. IN SPAIN SELLS 2015 Qualified Rioja Designation of Origin 37,54 % 62,46 %

+1,2 % +1,1 %

• Its anual commercialisation is about 388 million
• f bottles.
• Rioja vines are sold in 123 countries.

Consejo Regulador de la Denominación de Origen Calificada Rioja

Uso obligatorio de precintas o contraetiquetas de garantía. Cualquiera que sea el tipo de envase, es obligatorio incluir la precinta o contraetiqueta de garantía extendida por el Consejo Regulador de la D.O.Ca. RIOJA.

EXPORTATIONS

The aid to export to third countries starts in 2009

PERSONAL; 15,60% GASTOS CORR., SERV. GRALES E INV.; 6,80%

• SIST. CONTROL; 10,60%

MARK., COM. Y PROMOC.; 66,60% GASTOS OIPVR; 0,40%

PERSONAL GASTOS CORR., SERV. GRALES E INV.

• SIST. CONTROL

MARK., COM. Y PROMOC. GASTOS OIPVR

Budget in 2016

16.522.788 EUROS

66,60% of the total burget is for marketing, promotion and commerce ( Aprox.2655 million of Euros)

ESPAÑA…...........................................3.083.295 USA…...................................................3.112.444 UNITED KINGDOM………...........................1.262.721 GERMANY…...........................................869.206 CHINA…....………………………,,….…….759.767 SWITZERLAND……………..…………….….............540.165 MEXICO….………………………………….751.376 RUSSIA…………………..………………….…265.390 CANADA………………….……………….…136.476 IRELAND….…………………………………..75.000 SWEEDEN…….………………………………....50.000 WINE IN MODERATION……………….....100.000

PLANES DE PROMOCION 2.016 (euros)

UNITED KINGDOM 34,5% GERMANY 17,0% USA 9,0% SWITZERLAND 5,6% HOLLAND 3,4% CHINA 3,0% CANADA 2,9% SWEDEEN 2,8% BELGIUM 2,8% IRELAND 2,4% MEXICO 2,2% RUSSIA 1,9% NORWAY 1,3% FRANCE 1,3% POLAND 1,2% DENMARK 1,1% AUSTRIA 0,9% REST 6,9% OTHERS 21,9%

REINO UNIDO ALEMANIA USA SUIZA HOLANDA CHINA CANADA SUECIA BELGICA IRLANDA MEJICO RUSIA NORUEGA FRANCIA POLONIA DINAMARCA AUSTRIA RESTO

Distribution of sells abroad

Exportation in 2015 Country Litres Nº Vine-yards UNITED KINGDOM 36.809.065 181 GERMANY 18.071.752 187 UNITED STATES 9.605.311 168 SWITZERLAND 5.927.856 143 HOLLAND 3.657.956 152 CHINA 3.207.892 164 CANADA 3.061.901 102 SWEEDEN 2.958.204 76 BELGIUM 2.926.776 142 IRELAND 2.513.226 89 MEXICO 2.348.130 89 RUSSIA 2.061.068 48 All vine-cells which exported in 2015 247

Consejo Regulador de la Denominación de Origen Calificada Rioja

12 MAIN DESTINATIONS ABROAD

*** United Kingdom, Germany, Switzerland, Holland, Sweeden, Chinca, Canada, Russia, Mexico and Ireland Fuente: OEMV

• 56% of the total commercialization are mature vines. The 38% of the

sold vines, go abroad.

• In La Rioja, the vine sector is the 15% of the Gross Domestic Product

(GDP). It can be even more in case we add the enotourisim sector, reaching a 25 %.

• The value of tradition, social environment, its roots and avant-gardist

architecture makes it the perfect place to visit.