RETAIL TRADE AREA PERFORMANCE SPOKANE REGION 2010 2013 Prepared - - PowerPoint PPT Presentation

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RETAIL TRADE AREA PERFORMANCE SPOKANE REGION 2010 2013 Prepared - - PowerPoint PPT Presentation

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RETAIL TRADE AREA PERFORMANCE SPOKANE REGION 2010 2013 Prepared by Brett J. Lucas Business/Economic Geographer Spokane, WA Introduction Retail sales within a community are the result of overall economic activity in the region

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SLIDE 1

RETAIL TRADE AREA PERFORMANCE SPOKANE REGION 2010 – 2013

Prepared by Brett J. Lucas Business/Economic Geographer – Spokane, WA

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SLIDE 2

Introduction

 Retail sales within a community are the result

  • f overall economic activity in the region

 Retailing often serves as an indicator of

community vigor and well being

 Development of a local retailing sector

addresses the economic development strategy

  • f import substitution
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SLIDE 3

Trade Area Analysis

 Trade area analysis is an evaluation of a

community retail market

 The key to the evaluation is to determine

weather a community’s retail sector is experiencing a net leakage or a net surplus of retail dollars

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SLIDE 4

Trade Area Analysis

 Eight different retail sectors evaluated

Building & Hardware General Merchandise Grocery Auto & Gasoline Apparel Furniture Lodging & Eating Liquor

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SLIDE 5

Trade Area Analysis

 Retail Sales – City and State calendar year

retail sales from the Department of Revenue

 Trade Area Capture (TAC) – an estimate for

the number of customer equivalents who purchase a specific retail category type in a given locality

TACij=

𝑺𝑻𝒋𝒌

𝑺𝑻𝒋𝒕 𝑸𝑸𝑻𝒕

∗ 𝑸𝑫𝑱𝒌

𝑸𝑫𝑱𝒕

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SLIDE 6

Trade Area Analysis

 Pull Factor (PF) – calculates what proportion

  • f the consumers that a city draws are from
  • utside its boundaries

 PF=

𝑼𝑩𝑫𝒋𝒌 𝑸𝑷𝑸𝒌  A pull factor greater than 1.0 means that a

city is attracting consumers outside the local population

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SLIDE 7

Regional Population Growth

  • 50,000

100,000 150,000 200,000 250,000 2010 2011 2012 2013

Spokane & Spokane Valley

Spokane Spokane Valley

  • 2,000

4,000 6,000 8,000 10,000 12,000 2010 2011 2012 2013

Small Cities

Airway Heights Cheney Deer Park Liberty Lake Medical Lake Millwood

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SLIDE 8

Total Taxable Sales

  • 500,000,000

1,000,000,000 1,500,000,000 2,000,000,000 2,500,000,000 3,000,000,000 2010 2011 2012 2013

Spokane & Spokane Valley – 2010-2013

Spokane Spokane Valley

  • 50,000,000

100,000,000 150,000,000 200,000,000 250,000,000 2010 2011 2012 2013

Small Cities – 2010-2013

Airway Heights Cheney Deer Park Liberty Lake Medical Lake Millwood

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SLIDE 9

Total Taxable Sales

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 2010 2011 2012 2013

Share Of Total Taxable Retail Sales - 2010-2013

Airway Heights Cheney Deer Park Liberty Lake Medical Lake Millwood Spokane Spokane Valley

  • 140.0%
  • 120.0%
  • 100.0%
  • 80.0%
  • 60.0%
  • 40.0%
  • 20.0%

0.0% 20.0% 40.0% 60.0% 80.0% 2010-11 2011-12 2012-13

Annual Percent Change In Total Taxable Retail Sales - 2010-2013

Airway Heights Cheney Deer Park Liberty Lake Medical Lake Millwood Spokane Spokane Valley

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SLIDE 10

Includes: lumber, building materials, paint, glass, wallpaper, nursery stock, and lawn/garden supplies

Building & Hardware

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SLIDE 11

Building & Hardware

$- $50,000,000 $100,000,000 $150,000,000 $200,000,000 $250,000,000 $300,000,000 $350,000,000 2010 2011 2012 2013

Taxable Retail Sales - 2010-2013 Building-Hardware

SV S MW ML LL DP C AH $(10,000,000) $(5,000,000) $- $5,000,000 $10,000,000 $15,000,000 $20,000,000 $25,000,000 $30,000,000 $35,000,000 $40,000,000 $45,000,000 AH C DP LL ML MW S SV

Retail Surplus/Leakage - 2013 Building-Hardware

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SLIDE 12

Building & Hardware

  • 200,000

400,000 600,000 800,000 1,000,000 1,200,000 2010 2011 2012 2013

Trade Area Capture - 2010-2013 Building-Hardware

SV S MW ML LL DP C AH 0.00 5.00 10.00 15.00 20.00 25.00 2010 2011 2012 2013

Pull Factor - 2010-2013 Building-Hardware

SV S MW ML LL DP C AH

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SLIDE 13

Building & Hardware

1% 1% 1% 1% 0% 1% 62% 33%

Market Share - 2013 Building-Hardware

AH C DP LL ML MW S SV 1% 2% 1% 4% 1% 1% 63% 27%

Potential Market Share - 2013 Building-Hardware

AH C DP LL ML MW S SV

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SLIDE 14

Building & Hardware – TAC

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SLIDE 15

Building & Hardware – PF

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SLIDE 16

Includes: dry goods, apparel and accessories, home furnishings, small wares, hardware and food

General Merchandise Stores

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SLIDE 17

General Merchandise

$(200,000,000) $(150,000,000) $(100,000,000) $(50,000,000) $- $50,000,000 $100,000,000 AH C DP LL ML MW S SV

Retail Surplus/Leakage - 2013 General Merchandise

$- $100,000,000 $200,000,000 $300,000,000 $400,000,000 $500,000,000 $600,000,000 2010 2011 2012 2013

Taxable Retail Sales - 2010-2013 General Merchandise

SV S MW ML LL DP C AH

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SLIDE 18

General Merchandise

  • 200,000

400,000 600,000 800,000 1,000,000 1,200,000 2010 2011 2012 2013

Trade Area Capture - 2010-2013 General Merchandise

SV S MW ML LL DP C AH 0.00 5.00 10.00 15.00 20.00 25.00 2010 2011 2012 2013

Pull Factor - 2010-2013 General Merchandise

SV S MW ML LL DP C AH

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SLIDE 19

General Merchandise

6% 1% 1% 0% 0% 0% 52% 40%

Market Share - 2013 General Merchandise

AH C DP LL ML MW S SV 1% 2% 1% 4% 1% 1% 63% 27%

Potential Market Share - 2013 General Merchandise

AH C DP LL ML MW S SV

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SLIDE 20

General Merchandise – TAC

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SLIDE 21

General Merchandise – PF

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SLIDE 22

Includes: grocery stores, meat & fish markets, fruit & vegetable stores, confectionary stores, dairy retail, bakeries, coffee/tea stores, and health food

Grocery/Food Stores

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SLIDE 23

Grocery

$(10,000,000) $- $10,000,000 $20,000,000 $30,000,000 $40,000,000 $50,000,000 $60,000,000 AH C DP LL ML MW S SV

Retail Surplus/Leakage - 2013 Grocery

$- $50,000,000 $100,000,000 $150,000,000 $200,000,000 $250,000,000 2010 2011 2012 2013

Taxable Retail Sales - 2010-2013 Grocery

SV S MW ML LL DP C A

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SLIDE 24

Grocery

  • 100,000

200,000 300,000 400,000 500,000 600,000 700,000 800,000 2010 2011 2012 2013

Trade Area Capture - 2010-2013 Grocery

SV S MW ML LL DP C AH 0.00 2.00 4.00 6.00 8.00 10.00 12.00 14.00 2010 2011 2012 2013

Pull Factor - 2010-2013 Grocery

SV S MW ML LL DP C AH

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SLIDE 25

Grocery

0% 5% 0% 5% 0% 0% 69% 21%

Market Share - 2013 Grocery

AH C DP LL ML MW S SV 1% 2% 1% 4% 1% 1% 63% 27%

Potential Market Share - 2013 Grocery

AH C DP LL ML MW S SV

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SLIDE 26

Grocery – TAC

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SLIDE 27

Grocery – PF

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SLIDE 28

Includes: dealers selling new and used automobiles, boats, RV’s, trailers, motorcycles, parts & accessories, and gasoline stations

Automotive Dealers & Gasoline Service Stations

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SLIDE 29

Auto & Gasoline

$(250,000,000) $(200,000,000) $(150,000,000) $(100,000,000) $(50,000,000) $- $50,000,000 $100,000,000 $150,000,000 AH C DP LL ML MW S SV

Retail Surplus/Leakage - 2013 Auto-Gasoline

$- $100,000,000 $200,000,000 $300,000,000 $400,000,000 $500,000,000 $600,000,000 $700,000,000 $800,000,000 2010 2011 2012 2013

Taxable Retail Sales - 2010-2013 Auto-Gasoline

SV S MW ML LL DP C A

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SLIDE 30

Auto & Gasoline

  • 100,000

200,000 300,000 400,000 500,000 600,000 700,000 800,000 900,000 2010 2011 2012 2013

Trade Area Capture - 2010-2013 Auto-Gasoline

SV S MW ML LL DP C AH 0.00 5.00 10.00 15.00 20.00 25.00 2010 2011 2012 2013

Pull Factor - 2010-2013 Auto-Gasoline

SV S MW ML LL DP C AH

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SLIDE 31

Auto & Gasoline

3% 1% 1% 7% 0% 0% 44% 44%

Market Share - 2013 Auto-Gasoline

AH C DP LL ML MW S SV 1% 2% 1% 4% 1% 1% 63% 27%

Potential Market Share - 2013 Auto-Gasoline

AH C DP LL ML MW S SV

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SLIDE 32

Auto & Gasoline – TAC

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SLIDE 33

Auto & Gasoline – PF

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SLIDE 34

Includes: new clothing, shoes, hats undergarments, and related items for personal wear

Apparel & Accessory Stores

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SLIDE 35

Apparel

$(20,000,000) $- $20,000,000 $40,000,000 $60,000,000 $80,000,000 $100,000,000 $120,000,000 AH C DP LL ML MW S SV

Retail Surplus/Leakage - 2013 Apparel

$- $50,000,000 $100,000,000 $150,000,000 $200,000,000 $250,000,000 $300,000,000 2010 2011 2012 2013

Taxable Retail Sales - 2010-2013 Apparel

SV S MW ML LL DP C A

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SLIDE 36

Apparel

  • 100,000

200,000 300,000 400,000 500,000 600,000 700,000 800,000 900,000 1,000,000 2010 2011 2012 2013

Trade Area Capture - 2010-2013 Apparel

SV S MW ML LL DP C AH 0.00 1.00 2.00 3.00 4.00 5.00 6.00 7.00 8.00 2010 2011 2012 2013

Pull Factor - 2010-2013 Apparel

SV S MW ML LL DP C AH

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SLIDE 37

Apparel

0% 0% 0% 0% 0% 0% 61% 39%

Market Share - 2013 Apparel

AH C DP LL ML MW S SV 1% 2% 1% 4% 1% 1% 63% 27%

Potential Market Share - 2013 Apparel

AH C DP LL ML MW S SV

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SLIDE 38

Apparel – TAC

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SLIDE 39

Apparel – PF

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SLIDE 40

Includes: furniture, floor coverings, draperies, glass/chinaware, appliances, consumer electronics, computer software, and music stores

Home Furniture, Furnishings, and Equipment Stores

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SLIDE 41

Furniture

$(20,000,000) $(15,000,000) $(10,000,000) $(5,000,000) $- $5,000,000 AH C DP LL ML MW S SV

Retail Surplus/Leakage - 2013 Furniture

$- $50,000,000 $100,000,000 $150,000,000 $200,000,000 $250,000,000 $300,000,000 $350,000,000 2010 2011 2012 2013

Taxable Retail Sales - 2010-2013 Furniture

SV S MW ML LL DP C AH

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SLIDE 42

Furniture

  • 100,000

200,000 300,000 400,000 500,000 600,000 700,000 800,000 900,000 2010 2011 2012 2013

Trade Area Capture - 2010-2013 Furniture

SV S MW ML LL DP C AH 0.00 5.00 10.00 15.00 20.00 25.00 2010 2011 2012 2013

Pull Factor - 2010-2013 Furniture

SV S MW ML LL DP C AH

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SLIDE 43

Furniture

1% 2% 1% 2% 0% 2% 68% 24%

Market Share - 2013 Furniture

AH C DP LL ML MW S SV 1% 2% 1% 4% 1% 1% 63% 27%

Potential Market Share - 2013 Furniture

AH C DP LL ML MW S SV

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SLIDE 44

Furniture – TAC

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SLIDE 45

Furniture – PF

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SLIDE 46

Includes: motels, hotels, prepared food and drink for consumption on premise (i.e. restaurant), and refreshment stands

Lodging & Eating Establishments

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SLIDE 47

Lodging & Eating

$(20,000,000) $- $20,000,000 $40,000,000 $60,000,000 $80,000,000 $100,000,000 $120,000,000 AH C DP LL ML MW S SV

Retail Surplus/Leakage - 2013 Lodging-Eating

$- $100,000,000 $200,000,000 $300,000,000 $400,000,000 $500,000,000 $600,000,000 $700,000,000 $800,000,000 2010 2011 2012 2013

Taxable Retail Sales - 2010-2013 Lodging-Eating

SV S MW ML LL DP C AH

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SLIDE 48

Lodging & Eating

  • 100,000

200,000 300,000 400,000 500,000 600,000 700,000 800,000 900,000 2010 2011 2012 2013

Trade Area Capture - 2010-2013 Lodging-Eating

SV S MW ML LL DP C AH 0.00 2.00 4.00 6.00 8.00 10.00 12.00 14.00 16.00 18.00 2010 2011 2012 2013

Pull Factor - 2010-2013 Lodging-Eating

SV S MW ML LL DP C AH

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SLIDE 49

Lodging & Eating

1% 1% 0% 2% 0% 0% 71% 25%

Market Share - 2013 Lodging-Eating

AH C DP LL ML MW S SV 1% 2% 1% 4% 1% 1% 63% 27%

Potential Market Share - 2013 Lodging-Eating

AH C DP LL ML MW S SV

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SLIDE 50

Lodging & Eating – TAC

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SLIDE 51

Lodging & Eating – PF

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SLIDE 52

Includes: liquor sold for personal consumption off premise from a grocery store, liquor store or convenience store

Liquor Sales

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SLIDE 53

Liquor

$(2,000,000) $(1,500,000) $(1,000,000) $(500,000) $- $500,000 $1,000,000 $1,500,000 $2,000,000 AH C DP LL ML MW S SV

Retail Surplus/Leakage - 2013 Liquor

$- $2,000,000 $4,000,000 $6,000,000 $8,000,000 $10,000,000 $12,000,000 2010 2011 2012 2013

Taxable Retail Sales - 2010-2013 Liquor

SV S MW ML LL DP C AH

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SLIDE 54

Liquor

  • 100,000

200,000 300,000 400,000 500,000 600,000 700,000 800,000 900,000 2010 2011 2012 2013

Trade Area Capture - 2010-2013 Liquor

SV S MW ML LL DP C AH 0.00 5.00 10.00 15.00 20.00 25.00 30.00 35.00 40.00 2010 2011 2012 2013

Pull Factor - 2010-2013 Liquor

SV S MW ML LL DP C AH

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SLIDE 55

Liquor

0% 1% 1% 2% 0% 7% 84% 5%

Market Share - 2013 Liquor

AH C DP LL ML MW S SV 1% 2% 1% 4% 1% 1% 63% 27%

Potential Market Share - 2013 Liquor

AH C DP LL ML MW S SV

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SLIDE 56

Liquor – TAC

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SLIDE 57

Liquor – PF

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SLIDE 58

Conclusion

 Results from a retail trade analysis are a step

in attracting local retail dollars

 Changes in sources of income, spending

patterns, and the population make-up will influence retailing in both smaller and larger communities

 Retail leakage into Idaho will continue to be of

concern to communities east of Spokane