RETAIL SECURITY Characteristics, challenges and solutions for - - PowerPoint PPT Presentation

RETAIL SECURITY

Characteristics, challenges and solutions for retail security

Different types of retail require different security systems, but there are several common attributions and common solutions Luxury retail

 Very high value goods  Lower volume of goods  Lower number of customers  Very high security standards

Supermarkets and hypermarkets:

Low-medium value goods Large volume of goods Large number of customers Medium security standards

High street and mall stores

Low-high value goods Medium volume of goods Medium to large number of customers Medium-high security standards

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Characteristics of retail security

• Heightened threat of

shrinkage, internal and external

• Often large numbers of

customers increasing need for people management and loss prevention technologies and solutions

• Additional function of

security to provide business intelligence and improve store management or customer experience

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Retail unique solutions: EAS systems

AM and FM systems Tags and Deactivators

Pictures from ICD”s partner Cross Point’s solutions

• A system which tags each item of clothing (or merchandise) which is only

removed when the item purchased

• Used in combination with AM or FM systems at store exit, alerting alarm if

items with tag still on removed from store

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Retail unique solutions: functions beyond security

Retail unique solutions: functions beyond security

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Shopping habits:

• People counting
• Busy times of day identified
• Effects of weather or other

incidents

Customer preferences:

• Customer traffic analysis
• Most popular areas of the store
• Monitoring people’s behavior to

also highlight unusual behavior

• r incidents which may need

attention

Store Management:

• Queuing time and management
• Alert for area which may need sales

assistants or security staff via ‘virtual tripwire’ or video analytics

• Ability to tell which direction

people go when they go into the store, enabling better store management

Internal shrinkage protection:

• Staff monitoring
• Ability to detect credit card

scams, via video and electronic solutions, ensuring employees do not sell goods cheaply to their friends

The following solutions are currently being employed by some major retail brands in Europe, the States and further afield. However, the collection of personal data for commercial issues is often seen as controversial or intrusive.

• Employing facial recognition technology

(sometimes combined with customer receipts) to build up a customer data base then used for better advertising campaigns or promotions

• Introduction of mannequins with cameras that

monitor customers in store and in shop windows to help build up customer profiles

• Use of license plate recognition in store car parks

so that tailor-made promotions can be made (for regular customer whose purchasing habits have already been tracked) or an alert can be issued if a VIP or previously offending customer arrives

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Controversial security implementations

Challenge one: Need for fast response times and effective solutions to security issues ICD’s solution:

• Engineers in cities across APAC (in 18 cities in Greater China alone) enabling

us to be in numerous major cities within a number of hours

• All engineers are trained to ICD’s high standards meaning service is consistent
• Common spare parts and devices are kept in each of our office’s warehouses

to help minimize repair time

Common retail security challenges

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Challenge two: Staff must be notified of system failures as soon as they happen to reduce risk thereafter

Cell phone Cameras and Video Analytics Network

Network

ICD’s solution:

• Wireless solutions notify local
• perations and security personnel
• f system failure immediately via

an alert

• Troubleshooting response time and

efficiency also therefore improved

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Common retail security challenges

Challenge three: Need for subtle or attractive devices so as not to disrupt store ascetics or look intrusive for customers ICD’s solution:

• Engineers knowledgeable about full range of devices on the market
• Solution designed after full understanding of client’s security and aesthetic

requirements in order meet both requirements

• Innovative solutions such as hidden installation and discreet pinhole cameras

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Common retail security challenges

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Thank you!

Got any questions or comments? Feel free to contact us any time on marketing@icdsecurity.com