RESTAURANTS ROB GIFFORD Executive Vice President National - - PowerPoint PPT Presentation

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RESTAURANTS ROB GIFFORD Executive Vice President National - - PowerPoint PPT Presentation

Sep 09, 2022 150 likes •694 views

PUTTING GEN Z TO WORK IN RESTAURANTS ROB GIFFORD Executive Vice President National Restaurant Association Educational Foundation TOPICS Who is Gen Z? Industry Data What Gen Z Thinks About Restaurants & Foodservice What You

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PUTTING GEN Z TO WORK IN

ROB GIFFORD

Executive Vice President National Restaurant Association Educational Foundation

RESTAURANTS

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TOPICS

  • Who is Gen Z?
  • Industry Data
  • What Gen Z Thinks

About Restaurants & Foodservice

  • What You Can Do To

Hire Gen Z

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WHO IS GEN Z?

01

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WHO IS GEN Z?

Born roughly beginning in 1997 up until a few years ago 17M entering the workforce Totals 67M Most racially diverse generation

Source: Adamy, J., Paige, T., Zhang J. Gen Z Is Coming To Your Office. Get Ready to Adapt. [News Article]. Retrieved from WSJ.com: https://www.wsj.com/graphics/genz-is-coming-to- your-office/
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THE MYTHS ABOUT GEN Z

Source: Guide to GenZ: Debunking the Myths of Our Youngest Generation. [PDF Document]. Retrieved from NPD.com: https://www.npd.com/wps/portal/npd/us/news/tips-trends- takeaways/guide-to-gen-z-debunking-the-myths-of-our-youngest-generation/

Uncertain about the future Tech Dependent Want to “do things” not buy things

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THE REALITY ABOUT GEN Z

Money-oriented – crave financial security Prefer face-to-face discussions Pragmatic

Source: Guide to GenZ: Debunking the Myths of Our Youngest Generation. [PDF Document]. Retrieved from NPD.com: https://www.npd.com/wps/portal/npd/us/news/tips-trends- takeaways/guide-to-gen-z-debunking-the-myths-of-our-youngest-generation/
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POSITIVE WORKPLACE CULTURE

WANTS IN A JOB

DIVERSE MANAGEMENT FLEXIBILITY FINANCIAL REWARDS

WHAT GEN Z

Source: Deloitte Millennial Survey. [Article and Report] Retrieved from Deloitte.com: https://www2.deloitte.com/global/en/pages/about-deloitte/articles/millennialsurvey.html
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HOW DOES GEN Z CONSUME INFORMATION?

Source: Grey Advertising

TV Outdoor Internet Radio Newspaper Magazine INTERNET RADIO

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AND WHERE?

Spotify

Source: Grey Advertising
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SLIDE 10 Want fun ways to learn by doing Looking to achieve success Gain the respect of their peers Influence others and help them live fulfilling lives Looking to find their authentic self/voice Willing to try new things and not afraid to fail if it means something of value/betters their lives Actively seeking ways to satiate their creativity, excitement, and enrichment Want to get involved but self doubt and lack of confidence/focus holds them back FOMO – Want to be in the know

PROFESSIONAL

Source: Grey Advertising

FULFILLMENT JOURNEY

Exploration Experimentation Appropriation

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INDUSTRY DATA

02

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SLIDE 12 Sources: National Restaurant Association, Bureau of Labor Statistics

16 - 24 yrs 25 - 34 yrs 35 - 44 yrs 45 - 54 yrs 55+ yrs 40% OF CURRENT RESTAURANT WORKERS ARE 16 TO 24 YEARS OLD

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THIS IS A DEMOGRAPHIC THAT IS IN HIGH DEMAND FOR MANY INDUSTRIES

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TOP INDUSTRIES OF EMPLOYMENT FOR YOUNG ADULTS

RETAIL RESTAURANTS HEALTHCARE BUSINESS SERVICES MANUFACTURING EDUCATION

20% 20% 15% 19% 8% 11% 9% 8% 10% 7% 6% 7%

2000 2017

Source: Bureau of Labor Statistics
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WE HAVE A HUGE DEMOGRAPHIC CHALLENGE COMING UP

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UNFILLED JOB OPENINGS IN RESTAURANTS ARE AT A RECORD HIGH

MONTHLY JOB OPENINGS IN THE RESTAURANTS-AND-ACCOMMODATIONS SECTOR*

Source: Bureau of Labor Statistics *Job openings represent vacancies on the last business day of the month. Restaurant job openings represent approximately 90% of this total. 500 00

800K UNFILLED JOBS

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YOUNG ADULT LABOR FORCE IS PROJECTED TO DECLINE IN THE NEXT DECADE

Sources: National Restaurant Association, Bureau of Labor Statistics

+1.6M

Restaurant Jobs

  • 1.3M

16-to-24-Year Old Labor Force

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3.68M 3.45M

PROJECTION: THE RESTAURANT INDUSTRY WILL LOSE 250,000 16-TO-24-YEAR-OLD EMPLOYEES OVER THE NEXT TEN YEARS

NUMBER OF 16-TO-24-YEAR-OLDS EMPLOYED IN THE RESTAURANT INDUSTRY: HISTORICAL AND PROJECTED LEVELS Sources: National Restaurant Association, Bureau of Labor Statistics
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INDUSTRY NEEDS 640,000 MORE 16-TO-24-YEAR-OLDS THAN PROJECTED

RESTAURANT INDUSTRY EMPLOYMENT: HISTORICAL AND PROJECTED LEVELS

Restaurant Jobs Labor Force

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WHAT GEN Z THINKS

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ABOUT WORKING IN OUR INDUSTRY

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In collaboration with the Center for Generational Kinetics Administered to a total of 1,606 U.S. respondents Currently employed, previously employed, or looking for a job in our industry

WE CONDUCTED ORIGINAL RESEARCH ON GEN Z

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HERE’S WHAT WE FOUND

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82%

OF GEN Z SAY A RESTAURANT WAS THEIR FIRST PAID JOB

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GEN Z IS STARTING IN OUR INDUSTRY

16.5 18.6

Gen Z Millennials

EARLIER THAN MILLENNIALS

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THE RESTAURANT INDUSTRY

Good place to get a first job Requires a wide variety of skills

TOP 2 PERCEPTIONS ABOUT

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THE RESTAURANT INDUSTRY

For people who don’t have the skills to work anywhere else Requires little or no training

BOTTOM 2 PERCEPTIONS ABOUT

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HOW SATISFIED

64%

  • f Gen Z were satisfied with

their work experience in restaurants or foodservice during the last 12 months

20%

were not satisfied

ARE THEY?

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MOST VALUABLE

Multitasking Teamwork

ATTRIBUTES LEARNED WORKING IN THE INDUSTRY

Customer Care

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BIGGEST CHALLENGES

Stress of the environment Dealing with customers Compensation

WORKING IN THE INDUSTRY

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MOST LIKELY METHODS

OF SEARCHING FOR RESTAURANT JOBS

#1 Ask restaurant workers you know #2 Ask friends and family #3 Job search sites #4 Restaurant websites #5 Visiting restaurants and

inquiring

#6 Job vacancy notice in window #7 Job fairs #8 Social media

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MOST INFLUENTIAL FACTORS FOR #1

General reputation of restaurant as a place to work

#2 Positive recommendation from a

friend or family member

#3 Paid on the job training #4 Positive experience eating at the

restaurant

#5 #5 Employee review website

(i.e. Glassdoor Review)

APPLYING TO A RESTAURANT

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MOST IMPORTANT QUALITIES FOR

#1

Hard-working

#2 Dependable #3 Flexible #4 Team Player #5 Service Oriented

SUCCESS IN RESTAURANT JOBS

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TOP CULTURAL TRAITS SELECTED FOR THEIR IDEAL JOB #1

Recognition

#2 Flexibility #3 Team atmosphere #4 Employees have a voice Gen Z would like feedback from their manager weekly to every few weeks in order to know they’re doing a good job

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Compensation Having a good manager

TOP FACTORS

that would convince Gen Z to stay in a job after 6 months Shift flexibility

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WHAT GEN Z LIKES IN THEIR WORK ENVIRONMENT

Being creative and trying new things A job that keeps them active Getting to work with a wide variety of people

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“Found something better” Not making enough money

WHY THEY LEAVE THE INDUSTRY

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Where they are Where they want to be

QSR Casual Fine Dining Fine Dining Casual Bakeries WHERE GEN Z ASPIRES TO WORK

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Where they are Where they want to be

WHERE GEN Z ASPIRES TO BE

Cashier/Crew Waiter/Waitress Host Cook Waiter/Waitress Owner Bartender Manager

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OVER HALF OF GEN Z EXPECT TO ADVANCE THEIR RESTAURANT CAREERS BY

Being promoted within 1 year Making more money within the first 3 months

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Women

LESS LIKELY TO HAVE A MENTOR

Part-Time Employees

47%

  • f Gen Z has never had

a mentor

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59%

  • f those with mentors were in

more senior positions compared to 30% of those who do not report having a mentor

82%

  • f Millennials in management

have had a mentor

ONE INTERPRETATION:

THE BENEFIT IN HAVING A MENTOR INCREASES OVER TIME

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Build confidence Develop skills Help avoid mistakes

HOW GEN Z BENEFITS FROM MENTORSHIP

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HOW YOU CAN HIRE

04

AND RETAIN GEN Z

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REMEMBER HOW THEY FIND YOU

Keep applying easy Be ‘old school’ & personal Keep up your reputation across all channels Your current workers are your best ads & recruiters

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CREATE WORK ENVIRONMENTS WITH KEY ATTRIBUTES

Have great managers Provide training and career pathways Maintain flexibility Ensure an environment of teamwork

Make people want to stay and address the reasons they leave

Have competitive salaries

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HAVE A CULTURE OF

Understand what mentors do Identify staff who are great mentors Work within your community to engage and mentor youth through the industry Identify mentors for each new employee

MENTORSHIP

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THE FOUNDATION IS WORKING TO ATTRACT THIS IMPORTANT SEGMENT OF THE WORKFORCE

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AND OUR PROGRAMS GIVE GEN Z A PLACE TO START

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RESTAURANT READY Empowering underserved individuals to pursue a path to employment and lifelong success

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PROSTART

Building our future leaders

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APPRENTICESHIP Advancing current restaurant employees towards careers in management

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SCHOLARSHIPS Empowering and stewarding the future leaders of the restaurant industry AND GRANTS

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QUESTIONS

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ROB GIFFORD

Executive Vice President National Restaurant Association Educational Foundation ChooseRestaurants.org

Download the full report at ChooseRestaurants.org/GenZ #GENZWORKS

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