Research Questions How and why did certain goods become - - PDF document

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Research Questions How and why did certain goods become - - PDF document

24/07/2013 Trademarks and Reputation: Fashioning a Name for Innovation in Early Modern Fashioning the Early Modern: Europe Creativity and Innovation in Europe 1500 1800 Europe, 1500-1800 Evelyn Welch Kings College, London Research


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24/07/2013 1 Trademarks and Reputation: Fashioning a Name for Innovation in Early Modern Europe

Evelyn Welch King’s College, London

Fashioning the Early Modern: Creativity and Innovation in Europe 1500 1800 Europe, 1500-1800

Research Questions

  • How and why did certain goods become

fashionable in Early Modern Europe while

  • thers failed?
  • What were the mechanisms through which

What were the mechanisms through which ideas about fashion were communicated across linguistic, social and geographic borders?

  • How can we use knowledge of fashion

innovations from the past to inform creative practices today?

Project PIs

  • Evelyn Welch, Queen Mary, University of

London

  • Lesley Miller, Victoria and Albert Museum,

London

  • Peter McNeil, Institute for Fashion Studies,

University of Stockholm

  • Marie-Louise Nosch and Maj Ringaard,

Centre for Textile Research, University of Copenhagen

  • Paula Hohti, Collegium for Advanced Studies,

Helsinki

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24/07/2013 2

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24/07/2013 3 Quality, Reputation and Legislation

  • Guild Regulations
  • Civic Regulations
  • Sumptuary Laws
  • Patents and Privileges

Mason’s Marks Silver Hallmarks

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24/07/2013 4

First Knitting Machine, William Lee, 1589.

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24/07/2013 5

A Reputation for Fashion

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24/07/2013 6

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24/07/2013 7

The Fontage

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