[PPT] - Research mushroom kits organic/mushroom.cofgee/websites PowerPoint Presentation

SLIDE 1

Research

mushroom kits

rganic/mushroom.cofgee/websites
rganic/mushroom/cofgee/packaging

SLIDE 2

imagery

rganic product logos

Research

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SLIDE 4

experimenting with cofgee grounds as a texture

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v

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logo can be stamped

n recycled sacks?

half hexagonal box - side side opens plant in hessian

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fjnal logo

utdoor advertising

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riginal half hexagon template- did not work efgectively with the way i wanted

the handle as the closure. changed to rectangular box.

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uter

inner- lid inner - everything here is hidden

uter

grow your own mushrooms in recycled cofgee grounds

Perth people drinks thousands of coffees a day in cafes- and where do the spent grounds go? Grounds Recycled Organically is working with these cafes to collect the grounds to resell back to you. You can help out in recycling them at home and produce up to 2 kgs of gourmet oyster mushrooms in as little as 10 days! You will grow two crops of mushrooms before the grounds lose their growth value- but your work then isn’t done… simply put this biodegradable packaging and the grounds into your compost pile where they will decompose and put nutrients back into your garden without the use of chemicals. So now you can have your coffee and your mushrooms too!

instructions on inside

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grow your own mushrooms in recycled cofgee grounds

Perth people drinks thousands of coffees a day in cafes- and where do the spent grounds go? Grounds Recycled Organically is working with these cafes to collect the grounds to resell back to you. You can help out in recycling them at home and produce up to 2 kgs of gourmet oyster mushrooms in as little as 10 days! You will grow two crops of mushrooms before the grounds lose their growth value- but your work then isn’t done… simply put this biodegradable packaging and the grounds into your compost pile where they will decompose and put nutrients back into your garden without the use of chemicals. So now you can have your coffee and your mushrooms too!

instructions on inside

fjnal template

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C: 10.33 M: 0.2 Y: 18.18 K: 0 C: 69.02 M: 21.57 Y: 100 K: 5.88 C: 75.95 M: 22.43 Y: 100 K: 8.06 C: 46.59 M: 79.5 Y: 79.1 K: 71.25 C: 23.3 M: 39.75 Y: 39.55 K: 85.62

ITC Lubalin Graph Standard Demi ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

Grounds Recycled Organically 47pt font size on logo

Grounds Recycled Organically 11pt font size on copy Logo Colours Type colour

Logo

GRO Indentity design

Type

After experimentation with the concepts of using the imagery of coffee grounds and arrows to liter- ally represent recycling, I have kept with the simple notion of a circle and the text and saucer creating the ‘cycle’. Clear colours inducation environmental responsibility and make this logo clear and easy to indentify. Chantelle Burke ph: 0402 457 997 smurke.inc@gmail.com

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Placement

Cafes Web banner Cargo bike I have kept the hessian theme on the carge bike- rather than an actual basket. For the cafe I like the emphasis on grow, and while it didn’t necessarily have to be the coffee plant growing- maybe this could incorporate mushrooms into this.

your own mushrooms Just add coffee

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Packaging

Retail gift box Coffee Grounds Compost 30lt bag

I have chosen a hessian theme to give the product a more natural and earthy feel. That is an organic, sustainably produced product. If hessian sack are sourced from local coffee beans roasters they could prove to an economical

packaging. This is also a biodegrable product and

concumers could be encouraged to put these bags

n their garden as either weed matting or as a

way to stop garden drying out and thus reducing water use. While it isn’t necessarily practical for the mushroom kit to be made from hessian, I have used the texture on a brown cardboard box and kept the theme with the hessian handle- also making it look more gift-like. back planted front