Research mushroom kits organic/mushroom.cofgee/websites - PowerPoint PPT Presentation

Research mushroom kits organic/mushroom.cofgee/websites organic/mushroom/cofgee/packaging

Research imagery organic product logos

experimenting with cofgee grounds as a texture

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half hexagonal box - side side opens plant in hessian logo can be stamped on recycled sacks?

fjnal logo outdoor advertising

original half hexagon template- did not work efgectively with the way i wanted the handle as the closure. changed to rectangular box.

instructions on inside inner- lid inner - everything here is hidden recycled cofgee grounds grow your own mushrooms in Perth people drinks thousands of coffees a day in cafes- and where do the spent grounds go? Grounds Recycled Organically is working with these cafes to collect the grounds to resell back to you. You can help out in recycling them at home and produce up to 2 kgs of gourmet oyster mushrooms in as little as 10 days! You will grow two crops of mushrooms before the grounds lose their growth value- but your work then isn’t done… simply put this biodegradable packaging and the grounds into your compost pile where they will decompose and put nutrients back into your garden without the use of chemicals. So now you can have your coffee and your mushrooms too! outer outer

Perth people drinks thousands of coffees a day in cafes- and where do the spent grounds go? Grounds Recycled Organically is working with these cafes to collect the grounds to resell back to you. You can help out in recycling them at home and produce up to 2 kgs of gourmet oyster mushrooms in as little as 10 days! You will grow two crops of mushrooms before the grounds lose their growth value- but your work then isn’t done… simply put this biodegradable packaging and the grounds into your compost pile where they will decompose and put nutrients back into your garden without the use of chemicals. So now you can have your coffee and your mushrooms too! recycled cofgee grounds grow your own mushrooms in instructions on inside fjnal template

GRO Indentity design Chantelle Burke ph: 0402 457 997 smurke.inc@gmail.com After experimentation with the concepts of using the imagery of coffee grounds and arrows to liter- ally represent recycling, I have kept with the Logo simple notion of a circle and the text and saucer creating the ‘cycle’. Clear colours inducation environmental responsibility and make this logo clear and easy to indentify. Type ITC Lubalin Graph Standard Demi ABCDEFGHIJKLMNOPQRSTUVWXYZ Logo Colours Type colour abcdefghijklmnopqrstuvwxyz C: 23.3 C: 75.95 C: 10.33 M: 39.75 M: 22.43 M: 0.2 Y: 39.55 Y: 100 Grounds Recycled Y: 18.18 K: 85.62 K: 8.06 K: 0 C: 46.59 C: 69.02 M: 79.5 Organically 47pt font size on logo M: 21.57 Y: 79.1 Y: 100 K: 71.25 K: 5.88 Grounds Recycled Organically 11pt font size on copy

Cargo bike Placement I have kept the hessian theme on the carge bike- rather than an actual basket. For the cafe I like the emphasis on grow, and while it didn’t necessarily have to be the coffee plant growing- maybe this could incorporate mushrooms into this. Web banner Cafes your own mushrooms Just add coffee

Packaging Coffee Grounds Compost 30lt bag I have chosen a hessian theme to give the product a more natural and earthy feel. That is an organic, sustainably produced product. If hessian sack are sourced from local coffee beans roasters they could prove to an economical packaging. This is also a biodegrable product and concumers could be encouraged to put these bags on their garden as either weed matting or as a way to stop garden drying out and thus reducing back water use. Retail gift box While it isn’t necessarily practical for the mushroom kit to be made from hessian, I have used the texture on a brown cardboard box and kept the theme with the hessian handle- also making it look more gift-like. planted front